Communications and Marketing Specialist - COEDU

Dept Number/Name: 0-1701-000 / Education Dean's Office
College Division: Acad Affairs-Coll of Education
Salary Plan: Staff
Job Code/Title: 3732 / Communications & Mktg. Spec.
Hiring Salary/Salary Range: $40,000 - $43,000
Position Number: 00049792

POSITION SUMMARY:
The Communications and Marketing Specialist is responsible for developing communications for internal and external audiences through various communications channels such as print, web, and email marketing.  This position writes, edits, and promotes news announcements, feature stories, and other creative content for the College of Education and assists with the production and coordination of various marketing initiatives such as inbound marketing campaigns, blog writing and editing, and email communications for key stakeholders. This position is also responsible for managing the College of Education's social media presence on six channels: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest.  This role participates in the strategic planning of special projects related to marketing, communications, and external communications on behalf of the College of Education. This position reports to the Director of Communications in the College of Education.
SPECIAL REQUIREMENTS:
"In your cover letter or resume, please provide links to articles you have written that can be attributed to you. Alternatively, provide your personal website/blog if it contains writing samples. If you do not have digital writing samples, you may attach documents as writing samples that indicate you were the lead writer."
RESPONSIBILITIES:
Researches, writes, and edits content for the College of Education?s communications channels, including website/blog, print marketing materials, and email communications. Pitches story ideas about the College of Education and its various programs, centers, and institutes for publication in the college's blog, social media accounts, marketing materials, and the college's annual report.
Manages the College's social media accounts and oversees content creation for campaigns and storytelling initiatives on these channels.
Assists with the creation of creative content for campaigns using marketing automation software and tools.
Self-edits work and the work of fellow team members to ensure it is publishable in a timely manner.
Assists with in-person coverage of college-sponsored events through activities such as live-tweeting, photography, and serving as part of the day-of events team.
Performs other duties as assigned.
POSITION QUALIFICATIONS:
MINIMUM:
This position requires a high school diploma and 5 years of related experience, or a bachelor's degree and 1 year of directly related experience. Appropriate college coursework may substitute at an equivalent rate for the required experience.
 

FLSB1310 Equivalency:
4 years of directly relevant experience may be substituted for bachelor's degree.
6 years of directly relevant experience may be substituted for master's degree.

PREFERRED:
Bachelor's degree in Mass Communications, Marketing, Communication, Journalism, Public Relations, Advertising, or a related field.
Excellent communication skills and attention to detail.
Experience managing social media accounts on behalf of an organization or brand.
Experience crafting communications for segmented stakeholder groups such as current/prospective students, alumni, faculty/staff, donors, and community partners.
Experience developing brand communications for marketing automation campaigns and digital landing pages.
Experience following an organization's brand and style guidelines and writing in Associated Press (AP) style.
Proficiency with Microsoft Office tools including Word, Outlook, and PowerPoint. Experience with Adobe Creative Cloud and social media management tools (i.e., Hootsuite) is a plus.
Previous experience working in a nonprofit or higher education setting.
 

Information for Applicants 

This position is subject to a Level 1 criminal background check.

Job Opening Number: 37108

Posting Date:  05/31/2024

Posting End Date: 06/13/2024

How to Claim Veteran's Preference: 

This position allows eligible veterans and their spouses to claim Veterans’ Preference pursuant to Florida Statute 295.

Applicants claiming preference are responsible for providing required documentation AT THE TIME OF SUBMITTING APPLICATION; such documentation is required for eligibility determination. 

Supporting documentation, in addition to the DD214, may be required based on eligibility criteria.  If you are submitting a DD 214, please ensure the social security number and date of birth is redacted/removed.

For information on obtaining a DD 214 visit http://www.archives.gov/veterans/military-service-records/ or call 1-866-272-6272.

How To Apply 

Click on the Apply Now button.  When applying to an opening you will have the opportunity to upload a cover letter and resume.

Apply online by completing the required information and attaching your cover letter and resume. Please include your experience as it relates to the qualifications stated above.  YOUR COVER LETTER AND RESUME, PLUS ANY OTHER REQUESTED MATERIAL, MUST BE IN ONE ATTACHMENT. Only online applications are accepted for this position.

Click here for additional tutorial information.

Equal Employment Opportunity 

USF is an equal opportunity, equal access academic institution that embraces diversity in the workplace.

The University of South Florida does not discriminate on the basis of sex and prohibits sexual harassment. Any person may report sex discrimination, including sexual harassment (whether or not the person reporting is the person alleged to be the victim of conduct that could constitute sex discrimination or sexual harassment), in person, by mail, by telephone, or by electronic mail, using the contact information listed for the Title IX Coordinator. Reports may be made at any time either online or directly to the University's Title IX Coordinator.

Work Location 

Campus map and location overview: USF - Tampa Campus

About USF 

The University of South Florida is a high-impact global research university dedicated to student success. Over the past 10 years, no other public university in the country has risen faster in U.S. News and World Report's national university rankings than USF. Serving more than 50,000 students on campuses in Tampa, St. Petersburg and Sarasota-Manatee, USF is designated as a Preeminent State Research University by the Florida Board of Governors, placing it in the most elite category among the state's 12 public universities. USF is a member of the American Athletic Conference.

Working at USF 

With more than 16,000 employees at USF, the University of South Florida is one of the largest employers in the Tampa Bay region.  At USF you will find opportunities to excel in a rich academic environment that fosters the development and advancement of our employees.  We believe in creating a talented, engaged and driven workforce through on-going development and career opportunities. We also offer a first class benefit package that includes medical, dental and life insurance plans, retirement plan options, tuition program and generous leave programs and more.

To learn more about working at USF please visit: Work Here. Learn Here. Grow Here .

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