POSITION OBJECTIVE
The Associate Director of Recruitment and Strategic Initiatives is primarily responsible for project management and coordinating resources to ensure the delivery of multichannel state-of-the-art strategic communications campaigns to prospective first-year and transfer students, parents/families, counselors, teachers and alumni that are brand compliant and drive behaviors that lead to the achievement of enrollment and retention goals and position Enrollment Management at Case Western Reserve University as THE preeminent enrollment operation amongst the top 40 national universities and top 40 national liberal arts colleges in the minds of all constituencies. These multichannel campaigns are multi-year, high volume, time sensitive and highly visible locally, nationally and internationally.
ESSENTIAL FUNCTIONS
NONESSENTIAL FUNCTIONS
CONTACTS
Department: Regular contact with all staff, especially with senior leadership including the vice president and all directors within Enrollment Management to maintain workflow.
University: Contact with faculty members and staff across the university. Significant contact with University Marketing and Communications to maintain workflow.
External: Contact with prospective students and their parents/guardians; first-year students and their parents/guardians, guidance counselors; and university alumni. Contact with members of the media; product vendors; freelance writers, editors, photographers, and graphic designers to represent the university.
Students: Contact with office workers; interns; tour guides and student ambassadors and undergraduate students to maintain workflow.
SUPERVISORY RESPONSIBILITY
Supervise the communication manager and the assistant director of digital marketing and design, Enrollment Management. Oversee the work of student marketing interns.
QUALIFICATIONS
Experience: 6 to 8 years of work experience in professional communications or marketing required.
Education: Bachelor’s degree required; concentration in Marketing, Journalism, English or related field preferred. Master’s degree preferred.
REQUIRED SKILLS
WORKING CONDITIONS
Office setting, with meetings and activities in buildings throughout the campus; recruitment travel requires airline, hotel and rental car reservations. The employee will perform repetitive motion using computer mouse and keyboard to type. This position is eligible for hybrid/remote work arrangements.
This position is eligible for hybrid work arrangement up to two remote days per week at the discretion of the department. New employees may begin a hybrid schedule upon approval from the supervisor, successful completion of an orientation period and signing the remote work checklist certification form.
In employment, as in education, Case Western Reserve University is committed to Equal Opportunity and Diversity. Women, veterans, members of underrepresented minority groups, and individuals with disabilities are encouraged to apply.
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Case Western Reserve University provides reasonable accommodations to applicants with disabilities. Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the Office of Equity at 216-368-3066 to request a reasonable accommodation. Determinations as to granting reasonable accommodations for any applicant will be made on a case-by-case basis.
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