Associate Dean, Strategic Recruitment Initiatives

Weekly Work Hours

40

Compensation Range

Administrator Range E04

Salary Minimum

$83,000.00 Annually

FLSA

United States of America (Exempt)

Position Type

Administrator

Position Summary
The position is responsible for a variety of recruitment initiatives providing leadership and support in key areas of recruitment.  This includes operations and management of the Dallas College Promise Program by managing strong working relationships with various college departments and programs that directly affect the Promise Program.  Maintaining close working relationships with area school districts, universities, business, and community-based organizations and serves as lead for focused outreach efforts to increase knowledge of and participation in the Dallas Promise. Conducting regular review and analysis of Dallas College Promise with research and analytics partners to inform its growth and evolution. Additional recruitment initiatives include providing comprehensive leadership for the collection, analysis, and application of enrollment digital technologies (Salesforce), directing data analysis, driving project completion, and working closely cross-sectionally for the implementation of the comprehensive strategic enrollment plan and initiatives for effectiveness, ensuring state, federal compliance requirements are met. Develop and provide relevant and actionable outcomes to help drive continuous improvement and innovative advancements for, and in collaboration with key stakeholders for implementation, alignment, and coordination of strategies and initiatives to achieve the college’s mission and goals. Working in collaboration with Dallas College stakeholders, provides leadership, administrative direction, and oversight of initiatives in areas including, but not limited to digital technologies, operational efficiency, program quality, resource allocation, data analysis, coordinated dissemination, reporting, and process improvement. Provide supervision support for enrollment marketing and branding, digital strategies and technology, campus events, and outreach services for student success.

Required Knowledge, Skills and Abilities 

• Knowledge of the purpose of community colleges and the vision of Dallas College.

• Ability to interpret, understand and apply comprehensive knowledge of innovative technology platforms related to and in support of the holistic student experience.

• Ability to lead or manage major change initiatives including knowledge and skill in process improvement, project planning, conflict resolution, team building, customer service, and data-based decision-making concepts

• Ability to identify and address opportunities and challenges that arise due to Dallas College’s current transition.

• General knowledge and experience in working with student success programs

• An understanding of contemporary issues in higher education is required through professional development activities

• Demonstrated knowledge of principles of equity and inclusion and a demonstrated commitment to the promotion of diversity.

• Ability to identify, address, and collaborate with other leaders on solutions to barriers preventing a significant portion of our population from having a job that pays a living wage.

• Demonstrated understanding of the educational, cultural, and social needs of a diverse student population, to include sound knowledge and understanding of the K-16 landscape particularly as it relates to pre-college experience – college readiness, access, and transition.

• Knowledge of interpreting, articulating, and implementing a variety of regulations, policies, and procedures to ensure compliance with Dallas College, state, and federal requirements.

• Excellent interpersonal skills and the ability to communicate effectively, verbally and in writing, complex ideas, and information to a variety of stakeholders/constituents within the Dallas College community network related to career and academic requirements 

• Strong knowledge and understanding of enrollment and student success strategies, student development, institutional alignment, data analysis, communication/marketing strategies and management skills.

• Demonstrated understanding of the educational, cultural, and social needs of a diverse student population. Knowledge of and familiarity with the sociological issues facing urban, underrepresented, first-generation, and income-needs persons in college and in the community. 

Key Responsibilities

•  Provide creative and energetic leadership and administrative oversight in the development, execution, and ongoing improvement, and maintenance of all cross-functional operational efforts of the Dallas College Promise Program that embodies the values and goals of Dallas College.

• Provide administrative oversight in the development, implementation, and maintenance of all cross-functional operational efforts for Dallas College Promise Programming. 

• Collaborate with the Division of Student Success (Recruitment, Admissions, Financial Aid, Success Coaching, Career Pathways, etc.) to ensure coordinated delivery of services for all Dallas College Promise participants. 

• Including Collaborate, support, and serving as primary contact between the Dallas College Foundation Office and supporting the needs and services of Dallas College Promise within Student Services

• Maintains effective communication between faculty, staff and administrators within the College and external community stakeholders including but not limited to program implementation team(s) as well as with K12 community groups, school partners, counselors, students, and parents. Represent Dallas College and Dallas College Promise with all internal and external constituencies and corresponding events/activities.

• Provide and facilitate regular communication, engagement, and meetings with program implementation team(s) as well as with K12 community groups, school partners, counselors, students, and parents.

• Serve as primary liaison for Dallas College Promise Program communicating with students and families (as appropriate) to include management of the Dallas College Promise Petition process.

• Conduct on-going analysis of Dallas College Promise processes to identify opportunities for policy/procedural improvements.

• Deploy data-informed programming ensuring reports on overall academic progress – including student participation, high school engagement, retention and completion statistics, application/eligibility trends, as well metrics that inform equity gaps in educational outcomes and student success across race/ethnicity, socioeconomic status, gender, etc.

• Utilizes technology to access data, maintain records, generate reports, and communicate with others. Monitors and updates student digital experience keeping comprehensive communication updated and current, particularly as it relates to Dallas College Promise operational and policy guidelines.

• Assumes overall responsibility for directing the activities of the personnel engaged in performing the functions of the assigned areas. Assesses needs; supervises and coordinates development, implementation and evaluation of programs and associated staff.

• Develops budgets; monitors and approves department expenditures. 

• Manages the life cycle of strategic enrollment management initiatives to completion, including acquiring resources and coordinating efforts of college wide teams district personnel and third-party contractors or consultants to deliver projects according to plan teams, district personnel, and third-party contractors or consultants to deliver projects according to plan.

• Provide leadership of student retention efforts  in collaboration with the entire Dallas College community.

• Collaborate with college partners to implement proactive intervention strategies to advance student success metrics (i.e., graduation rates, student satisfaction, student retention goals, and credit generation) using data to identify target populations 

• Completes required Dallas College Professional Development training hours per academic year.  

• Performs other duties as assigned.

Physical Requirements 
Normal physical job functions performed within a standard office environment. Reasonable accommodations may be made to individuals with physical challenges to perform the essential duties and responsibilities.

Minimum Qualifications

•  Master’s degree or higher as confirmed by official transcripts. 

• Five (5) years of experience in a higher education setting with demonstrated experience in enrollment management, student services or student success with a particular emphasis on leading, planning, and monitoring student recruitment and retention activities.

• One (1) year of experience with enrollment management marketing and branding efforts related to recruitment, retention, transfer, workforce, and completion.

• One (1) year of experience supervising employees.  

• One (1) year of experience in operational planning, policy development, and outcome/needs assessment for student recruitment and retention.   

• Official transcript will be required.  

*** Will be subject to a criminal background check.  Some positions may be subject to a fingerprint check. ***

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by incumbents of this job and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position.  Incumbents may be directed to perform job-related tasks other than those specifically presented in this description. Position requires regular and predictable attendance.

Dallas College is part of an equal opportunity system that provides education and employment opportunities without discrimination on the basis of race, color, religion, national origin, sex, disability, age, sexual orientation, gender identity or gender expression.  Dallas College complies with the Americans with Disabilities and Veterans Act. 

Applications Deadline
June 5, 2023