Assistant Director, Web Strategy, Marketing & Communications

22-Mar-2024

Harvard Business School

65384BR

Job Summary

At Harvard Business School (HBS), we educate leaders who make a difference in the world. HBS is a global brand with a wide range of internal and external audiences. The Marketing & Communications team (M&C) leads marketing strategy for the School and supports dozens of marketing or communications staff in other departments.

We are seeking a detail-oriented website strategy expert who is passionate about web content management systems (CMS), digital design systems, user experience, and marketing technology. This position will play a vital role – providing internal clients (academic programs, faculty research, and School-wide initiatives) with expertise on how to build and manage successful websites. The ideal candidate will love working with people, thinking strategically, and problem solving. Qualified candidates will have hands-on experience managing large websites, migrating content to a new CMS, and optimizing website performance.

Supporting the Director of Digital Marketing Strategy, the Assistant Director, Web Strategy will leverage their experience and judgement to establish new processes as HBS transitions to a new brand identity, new web design system, and new content management system (Contentful). Taking direction from our design team, IT, and the website owners, they will help optimize site experience while ensuring content meets HBS brand standards. This role will manage multiple marketing platforms, related technology integrations, and offer one-on-one training and support for tools during business hours.

Position Description

Responsibilities include:

• Lead website strategy roadmap, content migration projects, and performance optimization.
• Work with the Director, Digital Marketing Strategy to shape the marketing technology strategy.
• Triage client requests (ServiceNow), respond to questions, and troubleshoot technical issues.
• Create new websites and pages using CMS and design system templates (no coding). Act as project manager for SEO, accessibility, and related website updates.
• Train new users and “power users” to edit their own website content (no coding).
• Own design system governance and documentation.
• Manage CMS platform documentation, account settings and user account permissions.
• Create and manage content models within the CMS to make content editing intuitive.
• Guide IT in implementation of various technology integrations and CMS roadmap.

Basic Qualifications

• Bachelor's degree required 
• 5+ years of hands-on work with large organization websites and CMS.

Additional Qualifications and Skills

• Experience managing information architecture for large websites with extensive content.
• Demonstrated successes in improving website user and website editor experience.
• Ability to articulate technical requirements and describe concepts in plain language.
• Ability to manage multiple projects and balance priorities.
• Ability to provide superior client service, while projecting positivity and confidence.
• Strong communication and relationship building skills.
• Ability to think strategically and act tactically.
• Exceptional attention to detail.
• Familiarity with HTML, CSS, or JSON desired.

Additional Information

This role is offered as a hybrid (some combination of onsite and remote) where you are required to be onsite at our Boston, MA based campus 2 days per week. Specific days and schedule will be determined between you and your manager.

We may conduct candidate interviews virtually (phone and/or via Zoom) and/or in-person for this role.

A cover letter is required to be considered for this opportunity.

Harvard Business School will not offer visa sponsorship for this opportunity.

Culture of Inclusion: The work and well-being of HBS is profoundly strengthened by the diversity of our network and our differences in background, culture, national origin, religion, sexual orientation, and life experiences. Explore more about HBS work culture here https://www.hbs.edu/employment

About Us

Founded in 1908 as part of Harvard University, Harvard Business School (www.hbs.edu ) is located on a 40-acre campus in Boston. The School offers two full-time MBA and PhD programs, more than 175 Executive Education programs, and certificates and courses through Harvard Business School Online. For more than a century, Harvard Business School faculty have drawn on their research, connection to practice, global expertise, and passion for teaching to educate leaders who make a difference in the world. The School and its curriculum attract the boldest thinkers and the most collaborative learners who will shape the practice of business and entrepreneurship around the globe.

Benefits

We invite you to visit Harvard's Total Rewards website (https://hr.harvard.edu/totalrewards ) to learn more about our outstanding benefits package, which may include:

• Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
• Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
• Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
• Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
• Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
• Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
• Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
• Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
• Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

Job Function

Communications

Department Office Location

USA - MA - Boston

Job Code

CM0957 Digital Strategist I

Work Format

Hybrid (partially on-site, partially remote)

Department

Marketing & Communications

Union

00 - Non Union, Exempt or Temporary

Pre-Employment Screening

Education, Identity

Commitment to Equity, Diversity, Inclusion, and Belonging

Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.

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