|Position Title||Assistant Director Strategic Marketing, Loyola College of Arts & Sciences|
|Office/Department||Marketing & Communications|
|Staff Job Type||Full-time|
|If Temporary or Visiting, Estimated End Date:|
|Position Summary and Duties||
The Assistant Director of Strategic Marketing will plan, coordinate, administer, and analyze comprehensive marketing strategies for programs in Loyola College of Arts and Sciences (LCAS). As a member of the University’s office of marketing and communications, as well as a member of the LCAS dean’s administrative office, the assistant director plays a key role in branding LCAS and marketing the various graduate programs. The assistant director will work collaboratively with members of LCAS, Undergraduate Admission, Graduate Admission, and the Office of Marketing and Communications.
Strategize and develop new marketing campaigns and initiatives in conjunction with the strategic marketing team and dean and associate deans in Loyola College of Arts and Sciences. Write, initiate, coordinate, and execute annual marketing plans for LCAS graduate programs in consultation with the Director of Strategic Marketing and Associate Vice President for Marketing and Communications. Develop and write content for the web, advertising, social media channels, video, magazine, direct marketing materials, or other similar digital and print publications. Prepare and coordinate the production of marketing support materials. Work closely with the recruitment staff to carry out complementary marketing recruitment tactics aimed at new graduate student inquires, applications, and enrollment yield.
Identify, write, and communicate student and faculty testimonials and other marketing copy for internal and external distribution and publication. Implement online and traditional media plans. Build and maintain graduate program web properties. Work with the director of strategic marketing, director of university communications, associate director of creative design, and director of web communications to contribute to the development of other needed content through various communications channels. The assistant director will work to ensure a consistent brand experience across all communications channels.
Act as a primary liaison between the office of marketing and communications and LCAS to ensure an effective marketing approach to build and maintain a strategy consistent with Loyola’s brand. Represent LCAS in meetings with marketing consulting and creative services firms, as needed. Advise faculty and staff concerning the planning and proper use of publications and public relations approaches, assist in the direction of special programs conducted by LCAS, including arranging for publicity. Develop marketing reports in conjunction with the strategic marketing team and share those reports with various stakeholders. Plan end of term/year review meetings with consulting partners and school, as needed.
Stay informed of emerging and relevant industry trends, events, and news. Pursue professional development opportunities to grow skillset.
• Bachelor’s Degree in Marketing, Communications or related field
• 3 years of experience
• Superior writing, editing, and verbal language skills
• Ability to work independently, meet challenging deadlines and handle multiple projects
• Excellent interpersonal skills
• Digital communications experience
• Knowledge of and commitment to Loyola’s mission as a Jesuit, Catholic institution of higher education
• Willingness to travel occasionally to industry conferences and other events
• Willingness to support other Loyola events which may require occasional evening or weekend hours
|Job Posting Date||01/13/2023|
|Priority Application Deadline Date|
|Job Close Date|
|Anticipated Start Date|
Loyola University Maryland is a Jesuit, Catholic university committed to the educational and spiritual traditions of the Society of Jesus and to the ideals of liberal education and the development of the whole person. Accordingly, Loyola inspires students to learn, lead, and serve in a diverse and changing world. Loyola’s beautiful, historic Evergreen campus is located in Baltimore, and its graduate centers are in Timonium and Columbia. Loyola enrolls 4,000 undergraduate and 2,000 graduate students across the Sellinger School of Business and Management, the School of Education, and Loyola College of Arts and Sciences. Founded in 1852, Loyola is one of 27 Jesuit colleges and universities in the United States and the first to bear the name of Saint Ignatius Loyola, founder of the Society of Jesus.
Loyola University Maryland strongly values the benefits that diversity brings to the workplace. In accord with its Ignatian values, the University is committed to creating and promoting a community that recognizes the inherent value and dignity of each person. Loyola University Maryland does not discriminate on the basis of race, sex, color, national or ethnic origin, age, religion, disability, marital status, sexual orientation, gender identity, genetic information, military status, or any other legally protected classification. The University recruits, hires, and promotes in accord with this policy and its Core Values.
|Special Instructions to Applicants||
Successful candidates for any staff, faculty, or administrative position at Loyola University Maryland will be subject to a pre-employment background check. Loyola University Maryland requires that all faculty, staff, and administrators receive COVID-19 vaccination unless exempted for medical or religious reasons in accordance with University policy.
|Quicklink for Posting||https://careers.loyola.edu/postings/6563|
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