Assistant Director, Annual Giving

Updated: 18 days ago
Location: Campus, ILLINOIS
Job Type: FullTime


 The Assistant Director of Annual Giving will coordinate direct marketing and other fundraising strategies to increase operational/current-use gifts in support of BGSU, as well as alumni donor participation through annual giving initiatives. In consultation with the Director of Annual Giving, responsibilities include planning, executing, and evaluating solicitations – print, digital and electronic; collaborating with internal colleagues and external constituents on fundraising strategies for colleges, units and affinity groups; recruiting, training, and managing volunteers for key annual giving initiatives; assisting with annual giving operations and projects. The Assistant Director will attend and support key evening and weekend alumni engagement activities. Reporting to the Director of Annual Giving, the Assistant Director of Annual Giving is a member of the Alumni Engagement and Annual Giving team in the Division of University Advancement.

Essential Functions

  • Fundraising Implementation: Coordinate with Director of Annual Giving, Advancement, and college/unit colleagues – fundraisers, donor relations and stewardship, marketing and brand strategy and other key stakeholders – development, execution and evaluation of annual giving messaging and segmented appeals including online giving, crowdfunding projects, e-appeals, digital engagement, print messages and BGSU One Day. Track and report on results of annual giving efforts. Implement best-practice data analysis to drive decision making.
  • Collaboration Strategies: Develop and implement annual giving direct mail strategies for college/unit fundraising initiatives with frontline fundraisers and other University Advancement staff. Develop and implement communications that complement annual giving direct mail and personal solicitations with Marketing and Brand Strategy team and the Director of Advancement Communication, Board and Leadership Strategy.
  • Program Development: Work closely with Director of Annual Giving to create and coordinate annual fundraising initiatives for affinity group appeals, including graduating seniors and recent graduates, scholarship programs and other identified priorities. This will include planning and writing solicitations, evaluating program, and reporting results to steward donors; and evaluate and implement annual giving recognition societies.
  • Other Duties: Assist with annual giving operations and ad hoc projects as needed, in addition to assignments by Director of Annual Giving, AVP for Alumni Engagement and Annual Giving and VP for University Advancement.
  • Complete other duties as assigned.

Minimum Qualifications

The following Degree is required:

  • Bachelor’s degree required. Degree must be conferred at the time of application.
The following Experience is required: 
  • 1 year experience in electronic, digital, or other related communication strategies.
The following Licensure, Certifications, or Registration is required:
  • Must have and maintain a valid driver’s license and comply with the university’s vehicle use policy.

Additional Information

Knowledge, Skills, Abilities

  • Demonstrated success in written, verbal, and digital communication with understanding of fundraising practices.
  • Ability to travel occasionally as needed.
  • Occasional night and weekend hours for Advancement activities.
  • Experience with annual giving programs, initiatives, or related field.
  • Understanding of annual giving cycle and its importance as a component of overall fundraising in higher education/non-profit environment.

Deadline to apply:  The search committee will review applications until the position is filled; however, for best consideration, applications should be provided by May 31, 2024.  

Bowling Green State University is an Affirmative Action/Equal Opportunity Educator and Employer . We are committed to a multicultural environment and strongly encourage applications from women, minorities, veterans and persons with disabilities. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Bowling Green State University, please call 419-372-8421 or email [email protected] .

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