Posting Details
Do you have questions about the application process? If so, please refer to the Applicant FAQ’s.
Posting Details (Default Section)
Posting Number: | 20243984S |
---|---|
Position Title: | Assistant Director, Adult & Professional Education Marketing |
Position Type: | Staff |
Location: | Villanova, PA |
Recruitment Type: | Internal/External Applicants |
Work Schedule: | full-time/12-months |
Avg Hours Week | |
Department: | 655 - University Communication and Marketing - College Communications |
Position Summary: | The Assistant Director on the Adult and Professional Education Marketing team supports the content marketing strategy for a portfolio of online non-credit professional education programs. In close collaboration with the Director, Adult and Professional Education Marketing, this individual creates and executes the content strategy across a variety of channels used in the recruitment process (webpages, landing pages, email marketing, blog articles, video and social media, etc.). The Assistant Director will be responsible for overall content strategy for the portfolio, including SEO/SEM, competitor analysis, keyword research and SEO audits and must be comfortable working with a third party/agency as needed. He/she/they will use that information to make improvements and updates to content to continually refine and enhance recruitment marketing. The Assistant Director will work closely with the admissions and enrollment team, as well as faculty in the College of Professional Studies to identify new and/or compelling content and will strategize the best ways to create and share out that content to the intended audience. The individual in this position will ensure collaboration and a seamless integration between paid and organic content to build awareness for and drive enrollment to this portfolio of online programs. The Assistant Director reports on key metrics, such as web analytics and email campaigns to help inform strategic planning and adjustments on tactical execution. Villanova is a Catholic university sponsored by the Augustinian Order. Diversity and inclusion have been and will continue to be an integral component of Villanova University’s mission. The University is an Equal Opportunity/Affirmative Action employer and seeks candidates who understand, respect and can contribute to the University’s mission and values. |
Duties and Responsibilities: |
|
Minimum Qualifications: |
|
Preferred Qualifications: |
|
Physical Requirements and/or Unusual Work Hours: | Must have the ability to work evenings, weekends, and possibly holidays as the demands of the job dictate. |
Special Message to Applicants: | |
Posting Date: | 04/29/2024 |
Closing Date (11:59pm ET): | |
Salary Posting Information: | Salary is commensurate with experience. |
Salary Band: | I |
Job Classification: | exempt |
Similar Positions
-
Senior Director Of Marketing & Communications The Annenberg School For Communication, University of Pennsylvania, United States, 8 days ago
University Overview The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League schoo...
-
Director Of Content And News Media, University of Pennsylvania, United States, 14 days ago
University Overview The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League schoo...
-
Communications Strategist & Storyteller, Drexel University, United States, about 12 hours ago
Communications Strategist & Storyteller Apply now Job no: 502248 Work type: Full-Time Location: Hybrid/Flexible Work Arrangement Categories: Drexel University Overview The Ubuntu Center on Racism,...
-
Director Of Marketing And Brand Strategy, Penn Gse, University of Pennsylvania, United States, about 9 hours ago
University Overview The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League schoo...
-
Asst. Dir, Content Strategy, Temple University, United States, 6 days ago
Asst. Dir, Content Strategy - (24001211) Description Grade: T25 The link below will give you information about the University’s “T” salary structure. Learn more about the “T” salary structure . ...
-
Associate Director, Drexel University, United States, about 11 hours ago
Associate Director Apply now Job no: 503064 Work type: Full-Time Location: Hybrid/Flexible Work Arrangement, Other - Philadelphia, PA Categories: Drexel University, University Communications Job S...