Assistant Athletic Director - Strategic Communications

University of North Florida, United States

Updated: 2 months ago

Location: Jacksonville, FLORIDA

Job Type: FullTime

Deadline: ;

Posting Details
Position Information

Job Title	Assistant Athletic Director - Strategic Communications
Position Number	354110
Requisition Number	B08658
Position Type	Administrative
Class Code	9780
Time-limited through	N/A
Type of Appointment	Full-Time
Faculty Position Sub-Type	N/A
Length of Appointment	N/A
Internal Recruitment?	No
Working Hours	8:00am - 5:00pm plus nights and weekends
Department	Athletic Communications
Organization	Athletics, Intercollegiate
Division	President's Office
College	N/A
Approved Hiring Salary Range	$65,000 to negotiable
Pay Basis	Annually
Equal Opportunity	In 2020, the University of North Florida (UNF) received the prestigious INSIGHT Into Diversity magazine Higher Education Excellence in Diversity (HEED) Award, the only application-based national award for U.S. colleges and universities that exhibit an outstanding commitment to diversity and inclusion across their campuses. In addition, UNF ranked highest among the HEED institutions and was recognized as a 2020 Diversity Champion. The University of North Florida (UNF) is committed to providing an inclusive and welcoming environment for all who interact in our community. In building this environment, we strive to attract students, faculty and staff from a variety of cultures, backgrounds and life experiences. The University of North Florida is an Equal Opportunity Employer and does not commit or permit discrimination or harassment on the basis of genetic information, race, color, religion, age, sex, disability, gender identity/expression, sexual orientation, marital status, national origin, or veteran status in any educational, employment, social, recreational program or activity that it offers. In addition, UNF will not commit or permit retaliation against an individual who reports discrimination or harassment or an individual who cooperates in an investigation of an alleged violation of university regulation.
Carnegie	UNF is a Carnegie Community Engaged Institution. This designation celebrates the University’s collaboration with community partners from the local to the global level. It reflects UNF’s mission to contribute to the public good and prepare educated, engaged citizens.
Faculty Initiatives	The University of North Florida promotes the quality and effectiveness of education and strives to maintain the highest standards of academic excellence in all phases of instruction, research/scholarship/creative activity, and service.
General Description / Primary Purpose	The Assistant Athletics Director, under the direction of an Associate Athletics Director or above, the Assistant Athletic Director of Strategic Communications will serve as the primary voice for the department’s brand and supervisor of the strategic communications department. The Assistant AD of Strategic Communications will support and enhance the mission of University of North Florida Athletic Department through creative and strategic messaging. Areas of responsibility include sports information, serving as liaison to local and national media, brand advancement through writing and distributing press releases and publications, managing all information on UNFOspreys.com, creating and publishing content on social media platforms, broadcast, and department historical archiving. Responsible for the supervision and training of full-time employees, interns, and part-time employees within the Communications Department. This position is primarily responsible for the overall direction, management and supervision of the Athletics Communications department including the allocated budget and the full and part-time employees, interns, and student assistants. Responsible for the website design, maintenance, and updates. Manage and promote media interaction with the Athletic Department, Coaches, and student-Athletes. Serve as Department spokesperson. Advise the Athletic Director on media relations matters. Member of the Athletics Department senior staff assisting in the development and implementation of strategies and objectives to ensure departmental goals are met. Member of the external operations team assisting in the advancement of the Athletic Departments external operations, brand awareness and enhancement, social media presence, and revenue generation. The position will accept additional duties and special projects as assigned by the Athletic Director and/or his designee.

Essential Duties

Job Function	Sports Information Director/Media Relations The Assistant AD of Strategic Communications will serve as the athletic department’s primary spokesperson and media liaison. Serve as the primary voice for the department’s brand and will enhance the mission of University of North Florida Athletic Department through creative and strategic messaging. The Assistant AD for Strategic Communications will act as the lead statistician for the department, responsible for game day operations and training staff in statistical duties. Athletics communications will act as the primary communicators through department social media platforms, in collaboration with external operations department colleagues. The Assistant AD for Strategic Communications is responsible for managing the information and function of UNFOspreys.com. Responsible for in-house and external informational publications.
Percentage Of Time	60

Job Function

Sports Information Director/Media Relations
The Assistant AD of Strategic Communications will serve as the athletic department’s primary spokesperson and media liaison. Serve as the primary voice for the department’s brand and will enhance the mission of University of North Florida Athletic Department through creative and strategic messaging. The Assistant AD for Strategic Communications will act as the lead statistician for the department, responsible for game day operations and training staff in statistical duties. Athletics communications will act as the primary communicators through department social media platforms, in collaboration with external operations department colleagues. The Assistant AD for Strategic Communications is responsible for managing the information and function of UNFOspreys.com. Responsible for in-house and external informational publications.

Percentage Of Time

Job Function	Management The Assistant AD of Strategic Communications will manage and continuously assess the effectiveness of the internal controls within the unit including software, hardware, and personnel workflow for athletics communications to ensure efficiency, quality information, and consistent brand messaging. Ensures employees are trained on controls within the function and on University policy and procedures. Oversees the budget and direction of full-time, part-time, and intern staffing.
Percentage Of Time	20

Job Function

Management
The Assistant AD of Strategic Communications will manage and continuously assess the effectiveness of the internal controls within the unit including software, hardware, and personnel workflow for athletics communications to ensure efficiency, quality information, and consistent brand messaging. Ensures employees are trained on controls within the function and on University policy and procedures. Oversees the budget and direction of full-time, part-time, and intern staffing.

Percentage Of Time

Job Function	Creative The Assistant AD of Strategic Communications will handle the day-to-day responsibilities of publication of creative content on social media platforms. Will shoot and edit photos and video as needed to promote strategic storytelling through new media strategies.
Percentage Of Time	20

Posting Detail Information

Marginal Functions	The Assistant AD for Strategic Communications oversees broadcast operations, including ESPN+ broadcasts and online streaming of all home competitions. The position provides direction for the broadcast work unit and its full and part-time employees.
Required Qualifications	This position requires either (a) Master’s degree from an acceptable accredited institution in a directly related area of specialization and two years of experience directly related to the job functions; (b) Bachelor’s degree from an acceptable accredited institution in a directly related area of specialization and four years of experience directly related to the job functions; or (c ) 8 years of direct experience.
Faculty Position Required Qualifications	N/A
Departmental Requirements	Ability to work independently, set priorities and think critically. Basic knowledge of photography. Skilled in graphic design (Adobe Suite). Great understanding of sports information game day duties and operations. Experience in managing social media platforms. Robust understanding of statistical programs (Stat Crew, Genius Live Stats). Excellent writing skills. Attention to detail and effective time management skills. Ability to build collaborative relationships with colleagues and external media members. Exceptional interpersonal, presentation and communication skills.
Statement(s) of Understanding Definition	This position requires a background check. In conjunction with the University’s policy, this position may also require a credit check. The holder of this position is responsible for any NCAA and ASUN Conference bylaws and guidelines that a member of the UNF Athletic Compliance Department provides in addition to all UNF regulations. The individual must also assure that NCAA, Conference and UNF regulations are followed to the best of their knowledge and any violations thereof are reported to UNF Athletic Compliance. This position has been designated as a Campus Security Authority (CSA). This position has been designated as a CSA because it involves significant responsibility for student and campus activities and/or responsibility for campus security. As such, any person in this position must report to the University Police Department a crime or an incident that might be a crime that he/she becomes aware of. This position has a reporting requirement because the University believes that responsibility for students, campus activities and/or campus security will make the holder of this position someone members of the University community will see as an authority figure and someone to whom they can seek help. A CSA is not expected to investigate or determine whether a criminal incident actually took place. A CSA’s responsibility is a duty to report. All positions designated as CSAs are required to complete an online or in-person training session. For more information concerning the training sessions or CSAs, please contact the University Police Department at (904) 620-2800 or the Office of the General Counsel at (904) 620-2828. The holder of this position is designated as a “Responsible Employee” pursuant to their role under Title IX. Therefore, the incumbent must promptly report allegations of sexual misconduct, sexual violence, and child sexual abuse by or against any student, employee, contractor, or visitor to the University’s Title IX Administrator or any divisional Title IX Coordinator.
Required Licensure or Certification	Ability to become CPR certified Drivers License
Machines/Equipment used regularly	computers, video/photo equipment
Anticipated Start Date	01/08/2024
Job Posting Date	11/17/2023
Application Review Date	11/27/2023
Application Deadline
Open Until Filled	Yes
Point of Contact Information	Kaitlin Parsons, [email protected]
Hiring Official	Kaitlin Parsons
Location if not Jacksonville	Jacksonville
Special Instructions	Applicants must complete an online application, as well as upload supplemental documents, at www.unfjobs.org in order to be considered for this position. Applicants who do not apply online and/or upload all the required documents will not be considered for this position. Once you submit both your completed application and uploaded documents you will receive a confirmation number. Keep the confirmation number for your records. If you have any questions about this position, please contact Kaitlin Parsons [email protected].
Quicklink	https://www.unfjobs.org/postings/26189

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