Analytics & Ticket Sales Strategy Director

Auburn University, United States

Updated: 2 days ago
Location: Auburn, ALABAMA
Deadline: ;

Position Details
Position Information


Requisition Number S3457P
Home Org Name Athletic Ticket Office
Division Name Director Intercollegiate Athletics
Position Title Analytics & Ticket Sales Strategy Director
Job Class Code BB63
Appointment Status Full-time
Part-time FTE
Limited Term No
Limited Term Length
Job Summary
Auburn Athletics is searching for a Director of Analytics and Ticket Strategy. The Director of Analytics & Ticket Strategy manages data collection and analysis for the external unit within the Department of Athletics. This individual understands that revenue generation and customer service are the priority and number one goal. This individual will be instrumental in developing both the short- and long-term operational sales & service strategies, ticketing and revenue reports for Auburn’s six ticketed sports and implement new initiatives to enhance the sales team’s effectiveness, while ensuring the best sales leads are focused on first.
Why Should YOU Choose Auburn University?
  • Auburn University was named a “Best in Alabama” employer by Forbes! Our employee longevity speaks for itself, with employees staying an average of ten years.
  • Competitive state benefits including retirement plan vesting at 10 years of service, generous leave accrual, and parental leave opportunity.
  • Auburn University tuition assistance for yourself and your dependents. Employees can take 15 hours of classes for free, and dependents receive a 50% tuition waiver.
  • The satisfaction of knowing YOU are a part of providing the premier academic experience at Auburn and the life-changing work our students and employees perform.


It’s a Lifestyle: The Auburn/Opelika area is a page right out of Southern Living magazine with an idyllic small-town feel, perfecting a unique balance between a close-knit community and driving consistent growth and development. Paralleling the exponential growth of Auburn University, the Auburn/Opelika area boasts services and amenities that cater to any interest. We’re proud of our top school systems, city services, award-winning restaurants, and the infectious spirit of life in a college town. You can find us nestled halfway between the beach and the mountains in a lower-cost-of-living area, two hours outside of Atlanta or Birmingham. If you’re new to Auburn, we’d love to introduce you. If you’re already acquainted with Auburn, we’ll keep it simple: it’s time to come home!
Our Commitment: Auburn University is committed to a diverse and inclusive campus environment. Visit auburn.edu/inclusion to learn more about our commitment to expanding equity and inclusion for all.
Essential Functions
  • Manage the data collection and analysis for all external units within the Department of Athletics (Ticket Operations, Ticket Sales & Retention, Tigers Unlimited, & Digital Marketing & Social Media) for the purpose of forecasting ticket pricing and sales for all ticketed athletic events.
  • Administers data analytical activities associated with data management platforms and ensures data systems are fully integrated across all platforms.
  • Responsible for all facets of Auburn’s customer relationship management (CRM) system including creating reports and dashboards, leading score & generation, controlling access to the system for those using it, researching best practices with the system from industry leaders, troubleshooting issues, and finding ways to maximize the system.
  • Develops standard, custom reports, and dashboards for senior-level administration to assist with campaign and activity tracking.
  • Leads educational sessions on CRM systems as part of the onboarding process for new ticket sales, operations, and development staff members.
  • Provides lead generation services to the ticket office and sales staff members and manages the data collection and analysis for the outbound sales team.
  • Leverages the data warehouse and enhances the view of the customer to build and deliver various predictive models in partnership with IT.
  • Works in conjunction with Ticket Operations, Marketing, and Tigers Unlimited in forecasting ticket revenue.
  • Provides recommendations on the pricing of season and individual tickets and inventory management by analyzing historical data, market trends, and various secondary market transaction data.
  • Works in conjunction with the sales team and marketing to analyze, develop, and implement new business initiatives to enhance effectiveness, ensure the best sales leads are focused on first, and reporting is accurate and relevant.
  • Develops and analyzes post-event surveys to address issues identified through the survey process that will enhance the overall fan experience.
  • Assists with gameday activities and box office customer service at Football & select sporting events.
  • Complies with all applicable National Collegiate Athletic Association (NCAA) and Southeastern Conference (SEC) regulations in the performance of job duties.

Minimum Qualifications


Minimum Qualifications
Bachelor’s degree plus four years of experience in business operations, ticket sales, sales operations, data management, or customer relationship management (CRM) systems.
OR

Master’s degree plus two years of experience in business operations, ticket sales, sales operations, data management, or customer relationship management (CRM) systems.

Minimum Skills, License, and Certifications


Minimum Skills and Abilities
  • Knowledge of sales and customer service best practices, demonstrated track record of sales and relationship building, personnel management, CRM systems (Salesforce preferred), and ticketing and development software (Paciolan preferred).
  • Knowledge of customer relationship management (CRM) systems and ticketing & development software such as Paciolan (as well as their integrated partners).
  • Knowledge of data visualization tools such as Qlik, Tableau, and PowerBI.
  • Excellent communication skills both verbal and written, and attention to detail.
Minimum Technology Skills
Minimum License and Certifications

Desired Qualifications


Desired Qualifications
  • Degree Public Relations, Business, Marketing, Communications, Sports Administration/ Management, is preferred.
  • Experience in intercollegiate or professional sports ticket sales or operations is desired.

Posting Detail Information


Salary Range $45,400-$72,600
Job Category Athletics Support
Working Hours if Non-Traditional 7:45a - 4:45p, M-F, nights and weekends as needed
City position is located in: Auburn
State position is located: Alabama
List any hazardous conditions or physical demands required by this position
Posting Date 03/05/2024
Closing Date
EEO Statement
Auburn University is committed to an inclusive and diverse campus environment. Women, underrepresented groups, individuals with disabilities and veterans are encouraged to apply.
AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment opportunities for all individuals without regard to race, sex, religion, color, national origin, age, disability, protected veteran status, genetic information, sexual orientation, gender identity, or any other classification protected by applicable law.
Special Instructions to Applicants
Quick Link for Internal Postings https://www.auemployment.com/postings/43885

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