Admissions Counselor II

Updated: 14 days ago
Location: College Station, TEXAS

Job Title

Admissions Counselor II


Tarleton State University


Undergraduate Recruitment

Proposed Minimum Salary


Job Location

Stephenville, Texas

Job Type


Job Description

The Admissions Counselor will represent Tarleton State University both on and off campus, under general supervision. This position is responsible for contributing to the University’s strategic enrollment goals for our diverse student population. The functionality of this position includes but is not limited to the job responsibilities listed below.

50% Recruitment and Travel

Identifies and recruits prospective undergraduate students across various populations that include high school students, community college students, working adults and underrepresented populations.

Promotes and recruits for the academic programs that are located at each Tarleton location including Stephenville, Fort Worth, Waco, Midlothian, RELLIS-Bryan and Online.  

Coordinates plans to attend recruitment events such as college fairs, presentations, and other visits to high schools and community colleges. 

Provides admissions sessions and presentations for small and large groups. 

Meets recruitment goals in assigned territory.

Represents the University at annual recruitment events hosted by professional organizations, such as Texas Association of Collegiate Registrars and Admissions Officers (TACRAO), Texas Association for College Admission Counseling (TACAC), and National Association for College Admission Counseling (NACAC).

Abides by the regulations set by professional organizations at sanctioned events.

Provides guidance to high school, transfer and nontraditional students throughout the application and enrollment process.

Coordinates recruitment initiatives with high school counselors, transfer coordinators, college advisers, faculty and staff throughout the application process.

Provides general knowledge about admissions, Texas Success Initiative (TSI), financial aid, scholarships, veteran services, advising, housing and orientation.

Provides general knowledge about all academic programs, student organizations and University services.

Transports necessary materials and displays to and from events.

40% Administrative

Corresponds with prospective students via phone, email and mail communications.

Completes detailed event reports and maintains recruitment records.

Uses a Customer-Relationships Management system (Salesforce) for communicating with prospective students, logging communications, creating reports and maintaining an updated data base.

Responsible for arranging appropriate travel accommodations for rental vehicles, lodging, and meals.

Completes expense reports for approved travel payments after each trip.

10% Other

Schedules and guides campus visits for prospective students, parents, school personnel, alumni, partners and other special guests.

Contributes to on-campus events related to recruitment, admissions and enrollment such as campus preview days, open house events, and orientations.

Continuously stays current on university revisions and topics related to higher education.

Contributes ideas for marketing materials, updating presentation content and constructing email blasts.  

Coordinates virtual college fairs, virtual presentations and online information sessions.

Performs other duties as assigned.

Required Education and Experience:

Bachelor’s degree in applicable field or equivalent combination of education and experience.

One (1) year of experience in higher education, recruitment, sales, marketing, event management, territory management, or communications.

Required Knowledge, Skills and Abilities:

Must have the ability to travel to a variety of work locations.

Must be able to work a flexible schedule beyond normal office hours, including evening and occasional weekend hours.

Must be prepared to travel frequently with overnight stays.

Demonstrated ability to communicate effectively and professionally through both written and verbal communications.

Ability to multitask and work cooperatively with others.

Must be detail oriented and have a strong customer service philosophy.

Preferred Knowledge and Experience

Experience using Salesforce or CRM products

Previous public speaking experience

Proficient in Microsoft Suite (Outlook, Word, Excel, PowerPoint)

Familiar with Banner by Ellucian, Student Information System

Bilingual in English and Spanish.

The target base annual salary is $40,000 and may be negotiable based on funding availability and candidate experience/skillset in relation to the minimum requirements of this position.

Qualified candidates are encouraged to submit a completed application for consideration.

Documents required:

​Completed online application

Cover letter


Three professional references with complete contact information

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/AffirmativeAction/Veterans/Disability Employer committed to diversity.

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