Student Recruitment Officer

Job description

We are seeking to appoint an enthusiastic, motivated self-starter to join King’s Student Recruitment team as a Student Recruitment Officer within the Brand & Marketing Department. This role will initially work across the UK and Europe  

The post holder will be expected to implement student recruitment plans to develop a number of designated markets, with activities that include both digital and in-country activities, and so cultural awareness and sensitivity, as well as the ability to travel overseas extensively, is essential. 

You will be expected to develop and manage positive relationships with a diverse network of stakeholders including prospective students, agents, schools and universities as well as internal relationships across the university. In addition, you will demonstrate the ability to develop knowledge and understanding of your markets. 

The role requires an aptitude for problem solving and multitasking, excellent communication skills and the ability to demonstrate a genuine commitment to providing high standards in customer service. Experience working within the higher education sector in a student facing role, preferably in student recruitment, is essential.  

The role will require flexibility and an average of 14-16 weeks of travel a year depending on the activities in the designated markets. Please note: additional travel outside of your remit may also be required to meet the university’s business needs.  

This post will be offered on an indefinite contract. 

This is a full-time post.

Key responsibilities

•        Development and delivery of both online and face-to- face activity for designated markets.  

•        Please note: designated markets may change over time, including temporary redesignation when required, resulting in responsibilities which may range from planning, managing and delivering activities for large and complex established markets through to opening up and developing new markets. 

•        Monitor, evaluate, report and recommend responses to the trends and developments for student recruitment activities in designated markets, working closely with the Student Recruitment Manager for UK & Europe.  

•        Produce activity plans/reports and recommendations for designated markets incorporating both on- and off-line results, the impact of activities, contextual trends and recommendations for future development.  

•        Undertake an average of up to 14-16 weeks travel per year, depending on the required activities in the designated markets according to the university’s business needs. This may include travel outside of designated markets as required by the Head of Student Recruitment and could include anywhere in the world where the British Council and Foreign and Commonwealth Office (FCO) advice allows and where there is a university business need.  

•        Support the Student Recruitment Manager with costed plans based on data analysis for budget bidding/justification and take responsibility for delivering agreed activities on time and within budget. 

Specific activities may include: 

•        Representing King’s at local and overseas education and recruitment events, undertaking independent visits and developing and delivering presentations about the university and its offer.  

•        Assisting with the organisation of high-profile visits to the university or key stakeholder visits in-market with the Student Recruitment Manager.  

•        Contributing to the development of on and off-line marketing tools and printed materials published to support King’s College London’s recruitment activities. 

•        Responsibility for the transport and assembly of display materials for student recruitment meetings and events. 

In addition, the post-holder will: 

•        Develop effective working relationships with a range of external audiences, which may include partners, representatives and professional organisations such as British Council, BUILA, UKVI, UKTI, Universities UK, UCAS etc.  

•        Regularly update, advise and/or consult the Brand & Marketing Department and/or the wider university community on student activity in their designated markets via meetings, forums, one-to-ones, and other means of communication. 

•        Be flexible and prepared to travel at short notice, work weekends and travel for meetings at all university Campuses and overseas as required for university business needs.  

•        Work as a fully integrated member of the Brand & Marketing Department, developing positive relationships and working closely with colleagues from across the department.  

•        Develop close working relationships with teams across the university, including for example Admissions, Global Engagement, Study Abroad and Student Success. 

•        Carry out any activity required by the Head of Student Recruitment and the Deputy Director of Student Recruitment.  

The above list of responsibilities may not be exhaustive, and the post holder will be required to undertake such tasks and responsibilities as may reasonably be expected within the scope and grading of the post.  

Skills, knowledge, and experience 

Essential criteria  

1.      Educated to degree level or equivalent 

2.      Demonstrable student recruitment experience and expertise at a similar level to that required by the job description 

3.      Ability to communicate effectively to a wide range of audiences at all levels both orally (including delivering presentations) and in writing 

4.      Resilience and Adaptability: Adapts positively to change, staying focused during uncertainty and recognizing where to flex plans to achieve results in the face of changing demands and priorities; supports others by taking a positive perspective on challenge, pressures or uncertainty. 

5.      Evidence of good networking skills and the ability to influence the delivery of sustainable outcomes and long-term relationships with school and advisors.  

6.      Understanding Context: Maintains a good understanding of the relevant context for student recruitment objectives, including competitor activities, with the ability to identify opportunities, recommend changes to planned activity based on an understanding of market context, including what is happening and why. 

7.      Drive for Excellence: A focus on achieving results in the most effective way possible; sets challenging but attainable objectives and works to deliver these. Includes the use of objective analysis to identify a course of action, seeking new or creative ways to deliver accountabilities, taking action to build capabilities such as seeking feedback, sharing success, learning from failure/risk. 

Desirable criteria

1.      Postgraduate or professional marketing qualification 

2.      Good knowledge of UK and international higher education sector as well as relevant current issues and policies worldwide  

3.      Knowledge and experience of UK and Europe student recruitment, including Postgraduate student recruitment, country trends in Higher Education and demonstrable understanding of cultural differences between relevant countries 

4.      Fluency in a language besides English is desirable