10512
Professional Services and Operations
Student Marketing Recruitment and Admissions
Hybrid – UAL High Holborn/Home
Grade 4
£38,359 to £47,109 per annum
Permanent
Full time - 35 hours per week
7 January 2024 23:55
Thursday 18 January 2024
Student Recruitment Marketing Executive Dec 23.docx – 47KB
Converted File Student Recruitment Marketing Executive Dec 23.docx.pdf – 49KB
Generic Candidate Information Pack Feb 2023.pdf – 1419KB
The opportunity
University of the Arts London is looking for a Student Recruitment Marketing Executive to join our Student Marketing, Recruitment and Admissions (SMRA) department on a full time basis.
You will support the University in realising its student recruitment targets by reaching quality prospective students in both domestic and international markets, advocating a first-class student experience that begins at enquiry.
You will understand current digital media, marketing channels, and tracking technologies, and the ability to innovate in the creation of multi-channel marketing campaigns.
With guidance from the Marketing Manager and together with colleagues across the SMRA Department and University, you will undertake the planning, implementation, and evaluation of marketing campaigns for student recruitment at foundation, undergraduate and postgraduate taught levels within UK, EU and international markets.
For maximum engagement, you will utilise market research and intelligence in your approaches and champion the principles of Customer Relationship Management (CRM).
The Student Marketing, Recruitment and Admissions team operate a hybrid working approach, with an expectation that at least two days a week will be based in our offices in High Holborn.
About you
Educated to degree level or equivalent in an appropriate discipline, you will have demonstrable experience in marketing, with a knowledge of both traditional and digital marketing principles and techniques. You will be confident in delivering marketing campaigns for direct customer acquisition, pairing this with further experience of creating marketing collateral and content assets for marketing acquisition campaigns.
Additionally, your skillset will include the ability to monitor, interpret and report on data and metrics for marketing campaign evaluation. A demonstrable understanding of digital marketing, market research, CRM, Content Management Systems (CMS) and Search Engine Optimisation (SEO) is also required.
If you have any queries about this role or need any reasonable adjustments for your application, please contact Leila Farrance, Resourcing Adviser via email at [email protected].
We are UAL
University of the Arts London (UAL) offers an extensive range of courses in art, design, fashion, communication and performing arts. UAL is made up of 6 renowned colleges and is ranked second in the world for Art and Design in the 2022 QS World University Rankings. UAL is home to a diverse body of over 6,000 academic, professional and technical staff who support more than 21,000 students from 130 countries. We are proud of our international student and staff community and are committed to ensuring that the University offers an inclusive and supportive environment for everyone; a university where we can be ourselves and reach our full potential.
Our culture
We welcome applicants from all backgrounds including those who may feel underrepresented in the workforce due to their socioeconomic circumstances such as those from Black, Asian and Minority Ethnic (B.A.M.E.) backgrounds. We are a member of the Race Equality Charter (REC), to help us reduce barriers that negatively impacts B.A.M.E. staff. We are a Disability Confident Scheme Committed employer and a member of the Business Disability Forum, which help us to improve the lives of disabled people in the workplace. In addition, we are a Stonewall Diversity Champion and in 2022 achieved a Gold Award in the Stonewall Workplace Equality Index, helping us to ensure all LGBTQ+ people are valued at work.
10512
Professional Services and Operations
Student Marketing Recruitment and Admissions
Hybrid – UAL High Holborn/Home
Grade 4
£38,359 to £47,109 per annum
Permanent
Full time - 35 hours per week
7 January 2024 23:55
Thursday 18 January 2024
Student Recruitment Marketing Executive Dec 23.docx – 47KB
Converted File Student Recruitment Marketing Executive Dec 23.docx.pdf – 49KB
Generic Candidate Information Pack Feb 2023.pdf – 1419KB
The opportunity
University of the Arts London is looking for a Student Recruitment Marketing Executive to join our Student Marketing, Recruitment and Admissions (SMRA) department on a full time basis.
You will support the University in realising its student recruitment targets by reaching quality prospective students in both domestic and international markets, advocating a first-class student experience that begins at enquiry.
You will understand current digital media, marketing channels, and tracking technologies, and the ability to innovate in the creation of multi-channel marketing campaigns.
With guidance from the Marketing Manager and together with colleagues across the SMRA Department and University, you will undertake the planning, implementation, and evaluation of marketing campaigns for student recruitment at foundation, undergraduate and postgraduate taught levels within UK, EU and international markets.
For maximum engagement, you will utilise market research and intelligence in your approaches and champion the principles of Customer Relationship Management (CRM).
The Student Marketing, Recruitment and Admissions team operate a hybrid working approach, with an expectation that at least two days a week will be based in our offices in High Holborn.
About you
Educated to degree level or equivalent in an appropriate discipline, you will have demonstrable experience in marketing, with a knowledge of both traditional and digital marketing principles and techniques. You will be confident in delivering marketing campaigns for direct customer acquisition, pairing this with further experience of creating marketing collateral and content assets for marketing acquisition campaigns.
Additionally, your skillset will include the ability to monitor, interpret and report on data and metrics for marketing campaign evaluation. A demonstrable understanding of digital marketing, market research, CRM, Content Management Systems (CMS) and Search Engine Optimisation (SEO) is also required.
If you have any queries about this role or need any reasonable adjustments for your application, please contact Leila Farrance, Resourcing Adviser via email at [email protected].
We are UAL
University of the Arts London (UAL) offers an extensive range of courses in art, design, fashion, communication and performing arts. UAL is made up of 6 renowned colleges and is ranked second in the world for Art and Design in the 2022 QS World University Rankings. UAL is home to a diverse body of over 6,000 academic, professional and technical staff who support more than 21,000 students from 130 countries. We are proud of our international student and staff community and are committed to ensuring that the University offers an inclusive and supportive environment for everyone; a university where we can be ourselves and reach our full potential.
Our culture
We welcome applicants from all backgrounds including those who may feel underrepresented in the workforce due to their socioeconomic circumstances such as those from Black, Asian and Minority Ethnic (B.A.M.E.) backgrounds. We are a member of the Race Equality Charter (REC), to help us reduce barriers that negatively impacts B.A.M.E. staff. We are a Disability Confident Scheme Committed employer and a member of the Business Disability Forum, which help us to improve the lives of disabled people in the workplace. In addition, we are a Stonewall Diversity Champion and in 2022 achieved a Gold Award in the Stonewall Workplace Equality Index, helping us to ensure all LGBTQ+ people are valued at work.
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