External Job Description Required.
Senior Product Manager
Locations: London, Dordrecht, Heidelberg or New York
Hybrid working
Business Area and Mission
The goal of the Publishing Performance and Intelligence Group (PP&I) is to help deliver next generation digital publishing at Springer Nature and as a result, grow the number of published articles, especially in open access (OA). Working closely with the Journals Group, Production, IT, Marketing and Customer Service we will support increasing the number of transfers of articles between journals, commissioning new collections and strengthening editor engagement. As well as supporting and enhancing the end-to-end publishing process.
The Centre of Excellence (CoE) team aims to create and drive continuous improvement with PP&I teams and their respective stakeholders including Operations, Technology, Customer Services, Research Sales & Marketing, Finance, and others. We align, agree, plan and drive the implementation of new/improved workflows, processes, systems, and tools within the end-to-end publishing process.
Purpose of the Role
The Senior Product Manager will, as part of the CoE team, be responsible for one or more critical user journeys to develop compelling, competitive features and optimize the overall capabilities to drive customer preference.
Throughout this role you will be a critical stakeholder for feedback on new feature ideas. You will decide and prioritize which use cases and customer problems are most important to work on. You will lead the delivery of one or more initiatives that are continuously learning about customer needs, iterating in tests to trial and validate how we can create more value to our customers. You will work very closely with marketing and publishing teams to ensure the value that has been created is clearly articulated to our customers.
Responsibilities
1) Customer Focus
- Gathers, evaluates and has a solid understanding of customer use cases.
- Maintains close contact with customers to gain a sense for where the market is heading given multiple considerations.
- Creates processes that are adept at recognizing customer needs.
- Aligns/coaches the team to ensure customer needs are met.
- Understands competitors and regulatory environment.
- Segments markets and understands the needs of those sub-segments in greater detail.
2) Data-Driven Decision-Making & Analysis
- Leverages metrics to track progress on customer needs and ensures that product efforts move those metrics.
- Is proficient at pulling and accessing data from multiple sources, and managing through data ambiguity.
- Considers various options to balance complex conflicting priorities.
- Identifies the most important data to consider and sets KPIs, priorities and dashboards.
- Develops multiple hypothesis-driven product evaluation strategies, including AB testing for interactive products, and assesses the expected efficacy of each.
- Is comfortable to take an analytical, data-driven approach for situations where rigorous data sets are unavailable.
3) Go to Market & Product Lifecycle
- Develops clear go to market launch plans through coordinated development with external customer facing teams such as marketing and publishing.
- Develops or supports pricing strategy, if applicable.
- Drives process and external communication for products that will be
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