Senior Digital Marketing Assistant

Department

Marketing and Communications

Responsible to

Digital Marketing Content Officer

Location

Kedleston Road, Derby Campus

Salary

£23,300 to £25,530 per annum

Closing date

Wednesday 11 August 2021

Are you a skilled and knowledgeable marketer with an interest in Digital Marketing? Are you technically savvy? Always staying up-to-date with developments in Social Media and Digital Marketing? Do you have a knowledge of SEO and web site building / web site maintenance? Are you ambitious, creative and pro-active? Are you raring to make an impact and are relish the challenge of implementing change and developing new Digital campaigns? 

If you've answered yes to all of these questions, then the role of Senior Digital Marketing Assistant is perfect for you; particularly if you would like a career in a varied, busy and exciting area of the University.

You'll join our busy Digital Marketing Team who are responsible for supporting the marketing and recruitment activities across the university. You'll provide full day-to-day support and development activities across a range of web and digital systems, including CRM activities. You'll also produce and commission new content in a variety of formats including case studies, news and events promotion, video, photography and digital presentations.

Please note that interviews for this role will be held remotely on Tuesday 17 August.

Use the University’s CMS (Terminal 4) to build new pages and to create, maintain and update existing content to ensure that the site is competitive in terms of SEO, and contains accurate, appropriate, relevant and exciting information.

Conduct an annual audit of the Colleges' websites and make recommendations for change to the College Marketing and Recruitment Manager. Specifically review: format and structure; content; search engine and keyword optimisation; links; usability and readability.

In conjunction with colleagues, research and produce innovative, media rich web content including web banners, buttons, writing and editing copy, taking photographs and creating and editing videos. Work must conform to the University’s brand, style and writing guidelines.

Investigate and set-up online advertising campaigns to support recruitment for College courses and events e.g. PPC, Google AdWords and work with external suppliers to produce online adverts and web banners.

Recommend and implement new web functionality to assist the marketing team with online recruitment campaigns e.g. forms, embedded videos, trackable URLs. Work collaboratively with the Central Digital Marketing team to produce HTML emails.

Monitor website traffic and trends and ensure all digital communications are evaluated and monitored in order to produce monthly reports on the success of recruitment campaigns and initiatives. Make recommendations to develop existing online, digital and social media channels to engage and communicate effectively with key audiences. Produce online questionnaires to obtain customer feedback at events e.g. recruitment events. Investigate the competitor web offer.

Undertake any other reasonable duties within the overall Marketing function, commensurate with the grading and level of responsibility of the role. This will include assisting at events such as on-campus and off-campus recruitment events and graduation. Adopt a professional approach in understanding and responding to client and customer needs. Act with due regard to Health and Safety. Adopt the University’s Core Values and Behaviours

• Relevant A-Levels (or equivalent qualifications) or comparable marketing knowledge gained through professional experience

• Experience of creating and editing internet web content management systems
• Recent experience of working in a marketing environment
• Experience of having co-ordinated the production of marketing materials

• Excellent web skills including experience of using content management systems
• Strong web-based research skills
• Sound knowledge of the uses and benefits of web marketing
• Ability to co-ordinate multiple projects and successfully delivering to deadline
• Good at adapting ideas into workable solutions
• Ability to foster and maintain excellent interpersonal relationships.

• Ability to work out of hours on occasion

• Completed, working towards or willing to undertake one of the Chartered Institute of Marketing professional qualifications

• Experience of supporting promotional events
• Experience of working with students in a Higher Education / Further Education environment

• Familiar with the Microsoft Office package including Microsoft Project
• Video and image editing (preferably Photoshop trained)
• Ability to create digital display banners

As well as competitive pay scales, we offer generous holiday entitlement. We also offer opportunities for further salary progression based on performance, and the opportunity to join a contributory pension scheme.

Find out more about pay and benefitsFind out more about pay and benefits

You can apply by submitting an online application. Once you have signed in or registered with us you will be able to begin your application. If you are creating an account for the first time, please ensure you provide an email address that you access regularly as this will be our main means of contacting you regarding your application.

If you require any assistance, including the provision of any documentation in an alternative format, please contact the Recruitment team at [email protected] .

Please note all applications must be submitted online by Midnight GMT on the closing date of the vacancy.

Please note, unfortunately due to the SOC level and salary associated with this post we would be unable to sponsor any applicants requiring a skilled worker visa. For further information, please visit the skilled worker visa page at gov.uk .

If you wish to discuss your individual Visa arrangements in relation to this role, please contact us at [email protected] .

Our number one priority is to keep our staff, students and community safe as we continue to work through the pandemic. Upon appointment, full training will be given on the Health and Safety processes we follow.

Find out how we are ensuring the safety of our staff, students and communityFind out how we are ensuring the safety of our staff, students and community

Download Senior Digital Marketing Assistant job descriptionDownload Senior Digital Marketing Assistant job description

We are committed to safeguarding and promoting the welfare of children and vulnerable adults and expect everyone who works for us to also share this commitment and to treat people with courtesy and respect.