The Opportunity
This is an exciting opportunity for a highly motivated Marketing Manager that loves to combine strategic thinking with hands-on operational execution and that wants to join an energetic, fast-paced marketing team in Shanghai.
This role is perfect for a marketing generalist that likes to think across different marketing disciplines to create and execute holistic annual marketing plans that integrate all marketing mix elements for Hult’s Undergraduate, Masters and MBA programs (including web, e-mail, paid search, social, print, events etc).
You will enjoy monitor the overall performance metrics of initiatives and promote agile thinking with the annual marketing plan to help the business achieve its goals, while building a strong brand (benchmark plans and campaigns continuously and innovate/produce new ideas).
Responsible for a small team.
Responsibilities:
- Work in partnership with the enrollment team to devise, manage and execute a comprehensive omnichannel marketing plan
- Use your knowledge of the Chinese educational market to help support growth targets of the region
- Work closely with the global marketing team to produce localized printed and digital assets to ensure they meet local requirements
- Support the local enrolment team with the planning of local and country-wide events. From fairs, webinars, info session to 121’s and on-campus events
- Support with the execution of events. Supplier liaison such as hotel bookings, venue sourcing, catering, on-site event management, staff organization, logistics, and promotions
- Analyze campaigns’ ROI by tracking weekly results, to evaluate which marketing areas, the China region should further invest in and where resources should be scaled back
- Create and manipulate reports in Salesforce CRM to report
- Create emails, landing pages, and digital assets for marketing campaigns using various CMS & Email Marketing platforms
- Prior experience with Digital Acquisition, SEO & SEM, etc is strongly preferred
- Create and deploy social media to build brand awareness in China
- Work with local agencies & partners
- Manage a small marketing team
You Should Be: (Qualifications)
- Able to harness both the right and left side of your brain to look at problems and situations, we need someone data driven without sacrificing creativity
- Problem solver. Student behavior is constantly changing and so must we. You are excited by the prospect of solving a problem, only to have to figure it out all over again.
- Someone with at least 5 years of marketing experience, ideally in education marketing
- Overseas experience preferred
- Passionate about making a difference in the world of education
Position start date: ASAP
Please note that you must have the right to work in China to be considered for this position.
About us
Hult is a new kind of non-profit business school that constantly innovates to meet the needs of students, employers, and society in a world that is changing faster than ever before. More than a business school, Hult is a dynamic and multicultural community that educates, inspires, and connects some of the most forward-thinking business talent from around the world.
What we do
Hult International Business School is a non-profit educational pioneer and the first triple accredited US business school. Ranked by the Financial Times, Economist, Forbes, and Bloomberg Businessweek, Hult offers undergraduate, graduate, and executive education programs across its global campuses in Boston, San Francisco, London, Dubai, Shanghai, and New York. The school’s philosophy is that business skills can only truly be learned by doing. By immersing students from all over the world in practical, hands-on experiences from day one, this fresh approach to education is creating a global community of confident, entrepreneurially minded graduates, ready to tackle the challenges of tomorrow.
Solving problems and overcoming challenges is what our students do: all year, every year. We bring together creative, open-minded people from all over the world to find solutions to the world’s most pressing issues by doing business, not just studying it. So they graduate with the skills and the mindset to be ready for anything.
And now we’re looking for talented workforce that think the same way.
We seek to promote an environment for our students, faculty, and staff that welcomes people from all backgrounds, ethnicities, races, religions, genders, sexual identities, abilities, and personal circumstances in a spirit of inclusivity and belonging. At Hult, we believe that it’s through our diversity that we find our strength.
Mission statement
We strive to be the most relevant business school in the world. By using our global reach and always being creative, entrepreneurial, and on the cutting edge, our aim is to have a positive impact on individuals and organizations by transforming their management practices. In so doing, we hope to be the business school of choice for existing and aspiring leaders. We will contribute to sustainable growth, helping leaders to integrate commercial success and societal well-being.
Equal opportunities at Hult
Hult is dedicated to actively creating a diverse and inclusive environment and is proud to be an equal opportunity employer. We are committed to providing opportunity regardless of gender, religion, race, color, sexual identity, disability, ethnicity, age, and all the individual identities that make us unique. If you require any accommodation to assist you in the interview process, please submit this with your inquiry.
Hult offers competitive salaries and benefits in a global, empathetic, and highly multicultural working environment. If you are motivated by the prospect of an international career with a dynamic and forward-thinking school, we’d love to hear from you.
Legal
Hult International Business School is a 501©(3) non-profit educational organization registered in the Commonwealth of Massachusetts, accredited by the New England Association of Schools and Colleges (NEASC) to award U.S. degrees. Students are awarded a joint U.S. and U.K. degree on successful completion of the program. The U.K. degree is awarded by the Ashridge (Bonar Law Memorial) Trust, known as Ashridge, with which Hult has a strategic alliance.