Overview
The proposed project will investigate the relationship between photography, fashion marketing and social media platforms such as Instagram and TikTok. The rise of social media has had a profound impact on fashion marketing by enabling brands to advertise with the potential of reaching vast global audiences. Moreover, as social media platforms mature, so brand reach is extended through a complex ecosystem that includes influencers, interactive engagement with brands, viral images, brand events and the co-creative interconnection between producers and consumers in both digital and physical environments. Photography, or visual communication more broadly, plays a key role in how fashion brands are shaped, constructed and promoted online. The proposed project provides PhD candidates with the opportunity to conduct an in-depth investigation into these emerging dynamics. We are interested in original, innovative and timely projects that view photography not simply as a form of representation, but as a key tool that actively shapes brand consumption.
Applicants should have a strong understanding of photography, fashion and marketing contexts. This is an interdisciplinary PhD opportunity and applicants will be encouraged to strongly consider the emerging overlap between these areas. Applicants should note that this opportunity is for a PhD via the traditional research degree consisting of an original written thesis, however in exceptional cases we will consider practice-based or industry-based interventions as part of the project proposal. Applicants from a wide range of different backgrounds, whether that is within academia, industry or yet emerging fields, are very much encouraged to apply.
The successful applicant would join one of the country’s leading art and design schools which has been influencing, inspiring and innovating for over 175 years. The school has a vibrant, forward-looking and expanding research community where collaboration and interdisciplinarity are embraced and encouraged. PhD candidates would have access to a number of highly relevant research groups within the school including, but not limited to, the Fashion and Textiles Research Group and the Fashion and Textile Business Research Group. Additionally, successful applicants would have access to world-class technical facilities and technical expertise in relation to photography, visual communication and/or fashion if this is appropriate for the project. As UNESCO City of Literature, Nottingham is a vibrant and exciting city considered to be one of the leading centres of the Creative Industries in the UK.
The successful applicant would be supervised by Dr. Marco Bohr , Associate Professor in Visual Communication and Dr. Anthony Kent , Professor of Fashion Marketing, both of whom are based in the School of Art & Design. Additional supervision expertise will be considered on a case-by-case basis and where this is appropriate.
How to apply
Applications are accepted all year round. Anyone interested in applying for this PhD opportunity is welcome to send draft proposals of circa 1,500 words directly to Dr. Marco Bohr for feedback and guidance. Under clear headings or subheadings, the proposal needs to contain the following information: the proposed title of the project, the research area, the research question(s) to be investigated including an explanation of why the proposed research area is likely to lead to high quality research outcomes, why the research areas has been chosen, the methodology, the research context including references to other work in the field, as well as the purpose and originality of the research.
For further guidelines and to make an application, visit our how to apply page . For informal enquiries, please contact Dr Marco Bohr at [email protected] .
Fees and Funding
This opportunity is for self-funded PhD students. However, applicants are encouraged to apply for external funding and we will support this process if appropriate and when required. Find out ways to fund your PhD .
Entry qualifications
Entrants must hold a Bachelor’s and a Master’s Degree in a subject area relevant to the PhD research.
Fees and funding
This opportunity is for self-funded PhD students. However, applicants are encouraged to apply for external funding and we will support this process if appropriate and when required.
Find out about fees and funding for PhD projects .
Similar Positions
-
Ph D Studentship: The Impact Of New Technologies On Creative Industries Production: How To Manage Positive And Negative Environmental Impacts , ; Loughborough University, United Kingdom, 27 days ago
Project details The creative industries are among the largest and most digital of the UK’s industrial sectors. Within creative industries we are witnessing two contrasting effects: the fast adopti...
-
Senior Lecturer In Law , University of Derby, United Kingdom, about 12 hours ago
Job details College College of Business, Law and Social Sciences Responsible to Head of Discipline of Law Location One Friar Gate Square, Derby Campus Salary £45,585 per annum pro rata Closing dat...
-
College Marketing Officer , University of Derby, United Kingdom, 10 days ago
Job details Department External Relations Responsible to Strategic Communications Business Partner Location Kedleston Road, Derby Campus Salary £30,950 to £34,027 per annum, pro rata (for exceptio...
-
Lecturer/Senior Lecturer In Sport And Exercise Physiology , University of Derby, United Kingdom, about 12 hours ago
Job details College College of Science and Engineering Responsible to Head of School of Sport and Exercise Science Location Kedleston Road, Derby Campus Salary £37,099 to £54,395 per annum Closing...
-
Lecturer In Design And Media , University of Derby, United Kingdom, about 12 hours ago
Internal applicants only Job details College College of Arts, Humanities and Education Responsible to Head of Discipline - Design Location Britannia Mill, Derby Campus Salary £37,099 to £44,263 pe...
-
The Nottingham Bbsrc Doctoral Training Partnership , ; University of Nottingham, United Kingdom, 23 days ago
Four-year funded PhDs available in Agriculture and Food Security, Bioscience for Health and Biotechnology for October 2024. Thanks to £15m of funding awarded by the Biotechnology and Biological Sc...