Marketing Strategy Lead (LUM575/1103)

About the Role

The Marketing department at Luminate Education Group (which includes Leeds City College, Keighley College, Harrogate College, Leeds Sixth Form College and the Yorkshire Centre for Training and Development) takes proactive, strategic responsibility for developing and delivering marketing strategies for the Colleges and key audiences within the Group to ultimately drive student recruitment.

We're seeking a Marketing Strategy Lead to take responsibility for a particular brand/audience and work collaboratively with key stakeholders to agree an annual marketing strategy, to then be delivered via a team of marketing professionals.

What You Will Do

• Develop and deliver a marketing strategy for an assigned FE brand or key target audience within the Luminate Education Group, supported by a team of marketing professionals.
• Work in close collaboration with curriculum colleagues to agree annual marketing strategies and discuss operational marketing delivery.
• Provide data and insight-led strategic guidance to curriculum colleagues related to curriculum development.
• Take responsibility for coordinating the marketing output for your assigned FE brand or key target audience across the team, by bringing together the brand/audience specific members of the digital, events, content, school liaison and admissions team regularly and monitoring overall success/impact of marketing output.
• Manage relationships with external suppliers of marketing services.
• Supported by the Head of Marketing, manage an assigned annual budget and ensure that funds are spent effectively, and return-on-investment monitored.

About You

• Experience of developing marketing strategies.
• Experience of managing stakeholder relationships.
• Experience of leading multi-channel marketing campaigns and measuring results.
• Leads by example and seeks to innovate constantly.
• Outstanding organisational skills and attention to detail.

WANT TO FIND OUT MORE?

For more information about the role, please contact:

Joanne Reynolds

[email protected]

Benefits

There are plenty of benefits available to our staff members, here are just a few:

• Annual leave entitlement - If you work full time, you'll get at least 27 days holiday plus bank holidays and up to 5 discretionary closure days at Christmas (pro rata for part time staff).
  • Support Staff 27 days (increasing to 32 days after 5 years service)
  • Academic 37 days
  • Senior Management 37 days
• Generous Pension schemes
  • Teachers’ Pension Scheme 
  • Local Government Pension Scheme 
• Memberships and discounts - employees can sign up to various membership cards and discount schemes such as TOTUM card (formerly NUS card). 
• Travel and commuting - discounted travel available through Metro card, Northern Rail, First Bus, Arriva Bus and Cycle to work schemes.
• Learning and development opportunities -  including staff development days
• Employee wellbeing initiatives
• Flexible and hybrid working opportunities - this will vary depending on role requirements

About Us

Luminate Education Group is a collective of education providers based in Yorkshire with one clear purpose: to make a positive difference to people’s lives through genuinely transformative education and training.

We offer a wide range of job vacancies across our business support functions - Finance, Human Resources, ITSS, Marketing, Communications, Executive Support, Estates and Food Services. Our large size and diverse range of member organisations means there are always exciting opportunities to progress.

As an education provider, we are committed to lifelong learning and investing in our workforce, and you’ll have access to a broad variety of training and professional development designed to help you continually develop and grow.

Join us on the journey to being the best that we can collectively be for our students, apprentices, staff and our stakeholders.

Luminate Education Group consists of; Harrogate College (HC), Keighley College (KC), Leeds City College (LCC), Leeds Conservatoire (LC), University Centre Leeds, Leeds Sixth Form College and Yorkshire Centre for Training & Development.

SAFEGUARDING

At Luminate Education Group we are committed to the safeguarding and welfare of all our students including children, young people, and vulnerable adults. We expect all our staff and volunteers to share this commitment. We follow the Safer Recruitment requirements and best practice as set out within Keeping Children Safe in Education statutory guidance. All successful applicants will be required to complete mandatory pre-employment checks which include an enhanced DBS check, online checks and must have two satisfactory references. Please be aware that it is a criminal offence to apply for this post if you are barred from engaging in regulated activity in connection to children.

EQUALITY, DIVERSITY AND INCLUSION

We recognise, value and champion diversity & Inclusion. As we engage with a diverse student population we want to ensure we reflect that in our staff population too. For us diversity is about building happy teams, full of people that want to learn and be inspired by each other, by our different experiences and backgrounds. It is important to us that both staff and students achieve their full potential. Diversity is important to us, but inclusion is equally, if not more important. It’s not just about having the representation but also providing the people we recruit with opportunities and valuing everyone’s contributions and perspectives.