Marketing Officer (Student Recruitment)

Updated: over 2 years ago
Location: Birmingham, ENGLAND
Job Type: FullTime
Deadline: 24 Oct 2021

Location: University of Birmingham, Edgbaston, B15 2TT

Full time/part time: Full time

Duration: Fixed term contract for upto 28th January 2023

Grade/band: Grade 6

Salary: Full time starting salary is normally in the range £27,924 to £30,497. With potential progression once in post to £34,304 a year

Closing Date: 24th October 2021

We are seeking to recruit a full time Marketing Officer (Student Recruitment) to be based in the College of Social Sciences, to implement a range of marketing and student recruitment strategies across all levels of study. The Marketing Officer will work closely with four Schools across the College, including the Birmingham Business School, in order to deliver a flexible and innovative approach across the broad spectrum of marketing and communications. As part of a highly valued, creative and supportive team, the Marketing Officer will be proficient in the development of digital campaigns, CRM, copyrighting, and event planning and will join the team at an exciting time as we seek to enhance the customer experience for prospective students and their families.

Person Specification

  •  Degree-level education or equivalent work experience
    •    Experience of devising and delivering multi-channel marketing and communications plans
    •    Good level of experience of working in a marketing or communications environment
    •    Experience of translating complex information into accessible communications across multiple channels
    •    Demonstrable understanding of the complexities and competing factors related to higher education recruitment at all levels of study
    •    Strong understanding of the higher education sector, and in particular of Social Sciences disciplines
    •    Experience of working in a large, complex organisation
    •    Event management experience, involving internal and external stakeholders
    •    Demonstrable project management skills
    •    Ability to influence people in senior positions
    •    A proven, high standard of written and oral communication and confidence of dealing with projects at all levels
    •    Well-developed administrative and organisational skills with a proven ability to pay attention to detail
    •    Tenacious, with a creative and innovative approach to problem solving
    •    Computer literate, confident and competent in the use of database systems and electronic communication
    •    Experience of using social media as part of a marketing or communications campaign
    •    Experience of coordinating and evaluating digital advertising campaigns
    •    Ability to use analytics and interpret data to inform your work
    •    Experience of using CMS and CRM software
    •    Ability to work with initiative, under pressure and manage multiple workloads simultaneously
    •    A team player but someone who can work independently
    •    Experience of administering budgets and using financial systems
    •    Flexibility to work out of hours as required (including occasional evening and weekend work) and a willingness to travel where necessary
    •    Prepared to undertake occasional work in the evenings and weekends with some nights spent away from home. 

For informal inquiries please contact Angela Slater -  [email protected]

Closing date: 24th October 2021                                        Reference: 30175

 To download the full job description and details of this position and submit an electronic application online please click on the Apply Online button below or visit https://bham.taleo.net/careersection/external/jobsearch.ftl?lang=en&portal=101430233   Please quote Job Ref 30175 in all enquiries.

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We value diversity at The University of Birmingham and welcome applications from all sections of the community’



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