Marketing Officer- Business Partnering

Updated: about 1 month ago
Location: Durham, ENGLAND

Marketing Officer- Business Partnering (
Job Number:
 24000699)
Communications Office
Grade 6: - £29,605 - £36,024 per annum
Fixed Term - Full Time
Contract Duration: Contract end date 18 April 2025.11 months.
Contracted Hours per Week: 35
Working Arrangements: 9am and 5pm
Closing Date
: 11-Jun-2024, 6:59:00 PM
Disclosure and Barring Service Requirement: Not Applicable. 

The University

At Durham University we are proud of our people. A globally outstanding centre of educational excellence, a collegiate community of extraordinary people, a unique and historic setting – Durham is a university like no other. 

Across the University we have a huge variety of roles and career opportunities, which together make us a large and successful community, which is a key hub of activity within our region and nationally. Whether you are at the very start, middle or end of your career, there is a role for you. We believe everyone has their own unique skills to offer. 

We would be thrilled if you would consider joining our thriving University.  Further information about the University can be found here

The Role and the Department

Durham University has an ambitious ten-year strategy (2017-2027) which is built on three pillars of research, education and our wider student experience, but also on our keen sense of community and of inspiring others to achieve their potential. Successful implementation of the strategy is in part dependent on our approach to promoting the University in respect of:

• prospective applicants to our programmes of study – from both UK and international markets;

• potential partners in teaching and research;

• current and potential collaborators in business and industry;

• current and future alumni;

• potential employers of our graduates;

• national and international policymakers and influencers. 

The over-arching ambition is to achieve a step-change in awareness and reputation of Durham University globally.

The role will sit within the Marketing and Communications Office and report directly to the Senior Marketing Manager - Business Partnering. The responsibility of the Business Partnering function is to develop relationships with, and support its internal clients (professional staff and academics) from across the university to meet the objectives as set out above, through the provision of marketing expertise and delivery of targeted marketing campaigns and support.

To achieve this, the Marketing Officer - Business Partnering will support the function in establishing strong working relationships with clients from across the University and work collaboratively with the wider Marketing and Communications Office, utilising expertise to develop and deliver, amongst others: 

1. marketing our programmes to, and assisting with the recruitment of home and international students;

2. promotion of the University brand, academic research and USPs to multiple stakeholders and influencers locally, nationally and internationally

3. Promotion of the university brand and Proactive management of the University’s global reputation Through engagement with key audiences – both internally and externally 

The role-holder will work within the Marketing and Communications Office in collaboration with:

• Other colleagues in the Marketing and Communications function.

Other colleagues within Faculties/Professional Services and Colleges. 

Core responsibilities:

• Provide marketing expertise, including planning and co-ordinating of projects and work streams with inter-related activities

• Plan and organise own workload, with or without manager involvement, and based upon client and Business Partnering priorities.

• Specialist marketing support with problem solving and query handling

• Reactive and proactive service provision with others to deliver an excellent stakeholder experience

• Relationship building, network participation internally and externally to build and update knowledge and skills

• Supervise and advise service users and stakeholders undertaking marketing activities

• Interpret, curate, design and present information and data to facilitate continuous improvement

• Monitor and report on trends within own area of expertise.

• Implement and monitor protocols, procedures, processes and regulations

• Carry out more in-depth investigations, searches and research information and data to identify trends and patterns to positively impact on marketing activity 

• Take responsibility for day to day decision making within own area of responsibility for operational aspects of service delivery, translating external requirements into practical application and advice

• Implement and monitor recognised procedures to ensure compliance and meet University values of inclusion, diversity and participation

• Contribute to business meetings, working groups and committees to help shape service delivery and stakeholder expectations

• Involved in the purchase and return of goods and services

• Support the capture of business requirements from users and work with colleagues to translate these into recommendations for future service provision. 

Role responsibilities:

• Work with the Marketing Manager to support the respective Heads of Faculties/Departments, Professional Service Departments and the Colleges to develop marketing and communications plans that support objectives

• Produce marketing collateral, run media and social media campaigns and maintain local web presence using the tools, toolkits, training and support provided by the central Marketing and Communications team

• Facilitate prioritisation of local objectives in alignment with strategic priorities, supporting service delivery from the central MarComms team

• Manage and organise professional business and administrative service processes, activities, events and/or resources to achieve defined targets and outcomes

• Assist in the development, implementation and enforcement of recognised procedures to ensure compliance, co-ordinate effort and contribute to team goals Look at

• Provide professional marketing guidance and advice to clients, including academic and professional service staff, within operational area.

• Support the Business Partnering function in the delivery of marketing strategies and plans through the use of on and offline tools and channels

• Ensure projects, activities, budgets and documents comply with internal University and external regulation, policy and procedures

• Ensure accuracy by instituting recognised and routine checks, assessment criteria and techniques

• Record data and information accurately, provide reports and distribute information to key stakeholders in the process or service

• Use a range of digital media and tools to communicate with a diverse range of key stakeholders, both verbally and in written format who may need to access information across different geographic and time zones

• Develop, plan and deliver internal and external events and activities for stakeholders.

• Establish, maintain and develop productive and ongoing relationships with stakeholders to influence perception of the University

• Any other reasonable duties. 

Specific role requirements

• The role is based in Durham with hybrid working, allowing for some time to be spent working from home and some time working from campus. These arrangements are to be discussed and agreed with your line manager.

Where ad-hoc on-campus meetings are required, you will typically be given 48 hours notice.

• May be required to provide support for the University’s Major Incident Response Plan and major reputational incidents during office hours

• Some out of hours / evening and weekend work may be required to deliver projects and build and maintain networks. 

Working at Durham  

A competitive salary is only one part of the many fantastic benefits you will receive if you join the University: you will also receive access to the following fantastic benefits:

•    27 Days annual leave per year in addition to 8 public holidays and 4 customary days per year – a total of 39 days per year.  The University closes between Christmas and New Year.

•    No matter how you travel to work, we have you covered.  We have parking across campus, a cycle to work scheme which helps you to buy a bike and discount with local bus and train companies.
•    Lots of support for health and wellbeing including discounted membership for our state of the art sport and gym facilities and access to a 24-7 Employee Assistance Programme.
•    On site nursery is available and access to holiday camps for children aged 5-16 throughout the year.
•    Family friendly policies, including maternity and adoption leave, which are among the most generous in the higher education sector (and likely above and beyond many employers).
•    There is a genuine commitment to developing our colleagues professionally and personally.  There is a comprehensive range of development courses, apprenticeships and access to qualifications and routes to develop your career in the University.  All staff have dedicated annual time to concentrate on their personal development opportunities. 
•    The opportunity to take part in staff volunteering activities to make a difference in the local community
•    Discounts are available via our benefits portal including; money off at supermarkets, high street retailers, IT products such as Apple, the cinema and days out at various attractions. 
•    We offer generous pension schemes. 

Durham University is committed to equality, diversity and inclusion

Our collective aim is to create an open and inclusive environment where everyone can reach their full potential and we believe our staff should reflect the diversity of the global community in which we work.  As a University equality, diversity, and inclusion (EDI) are a key part of the University’s Strategy and a central part of everything we do.  We also live by our values and our Staff Code of Conduct. At Durham we actively work towards providing an environment where our staff and students can study, work and live in a community which is supportive and inclusive. It’s important to us that all of our colleagues are aligned to both our values and commitment to EDI.

We welcome and encourage applications from members of groups who are under-represented in our work force including people with disabilities, women and black, Asian and minority ethnic communities.  If you have taken time out of your career, and you feel it relevant, let us know about it in your application.  If you are a candidate with a disability, we are committed to ensuring fair treatment throughout the recruitment process. We will make adjustments to support the interview process wherever it is reasonable to do so and, where successful, reasonable adjustments will be made to support people within their role.


What you need to demonstrate when you apply/Person Specification  
  
When you apply it is important that you let us know what skills/experience you have from a similar role and/or what skills/experience you have which would make you right for this role. Further information about the role and responsibilities is at the end of this job description. Where a criteria has an asterisk* next to it, it may be given additional weighting when your application is considered.    
  
Your application should cover the following criteria:  

Essential Criteria

Qualifications/Experience

1.     Five GCSE’s at least Grade C or level four (or equivalent) including English Language and Mathematics or a Post-16 qualification or equivalent experience. Educated to degree level in a relevant marketing or communications discipline (or equivalent experience)

2.     Experience and expertise in the development and delivery of marketing and communication services.

3.     Experience of providing advice and guidance to a range of customers and colleagues.   

4.     Experience of implementing policies and procedures.

Skills/Abilities/Knowledge

5.     Excellent spoken and written communication skills including the ability to develop effective working relationships, both internally and externally.

6.     Strong digital competence across a range digital devices and apps including digital communication tools, Microsoft 365 applications, business system and web and social media.

7.     Committed to continuing professional development.

8.     Professional marketing practitioner with knowledge and expertise used to contribute to the delivery and development of services, events and activities involving the service.

9.     Ability to solve problems and decide on and plan appropriate solutions.

10.  Ability to participate in networks to share and discuss good practice and exchange information.

11.  Strong interpersonal skills including motivational, negotiating, influencing and networking.

12.  Well developed knowledge and experience of using a range of marketing platforms and channels.

13.  Experience of developing innovative solutions and practical implementations for strategic change.

Desirable Criteria

14.  Knowledge and experience of ensuring compliance with regulatory and organisational policy and guidelines

15.  Breadth of vision gained from extensive experience in field of expertise

16.  Demonstrable ability to provide specialist advice and influence others at operational and strategic levels.

How to apply

To progress to the assessment stage, candidates must evidence each of the essential criteria required for the role in the person specification above. Where there are desirable criteria we would also urge you to provide any relevant evidence. Please don’t forget to check if there is any weighted criteria (see above).

While some criteria will be considered at the shortlisting stage, other criteria may be considered later in the assessment process, such as questions at interview.  

Submitting your application 

We prefer to receive applications online. We will update you about your application at various points during the process, via automated emails from our e-recruitment system. Please check your spam/junk folder periodically to ensure you receive all emails.
 
What you are required to submit:
•    A CV 
•    A covering letter or statement which shows examples of how you meet all of the essential criteria within the Person Specification of the job description and where possible, the desirable criteria.

Contact details 
If you would like to have a chat or ask any questions about the role, Vicky Fisher, Deputy Head of Marketing would be happy to speak to you. Please email [email protected]

Typical Role Requirements  

Service Delivery

·       Show a commitment to equality, diversity and inclusion and the University’s values.

·       Ensure that the University’s procedures and values are always reflected in all aspects of the service provided and adapt ways of working where this is not evident.

·       Provide specialist marketing and communication advice and make decisions to resolve problems relating to the services you are responsible.

·       Use your experience and problem-solving skills to investigate and resolve issues relevant to your role such as acting as subject matter expert- providing specialist advice and guidance and make recommendations based on your findings.

·       Manage, maintain and monitor designated systems to ensure safety, security and compliance.

·       Provide the best possible service to staff, students and others who you work with by reviewing and making suggestions to improve the service.

·       Collect and record data and information accurately.

·       Organise and analyse data and statistics to ensure it is accurate and provide reports to senior colleagues.

·       Implement any changes or processes to ensure the accuracy and integrity of data and information.

Planning and Organising

·       Plan and organise own workload to deliver the role.

·       Plan, manage and deliver assigned projects, activities and events in accordance with agreed objectives.

·       Seek feedback from staff, students and anyone else that you come across as part of your role to ensure that the service is updated to meet customer expectations.

·       Manage expenditure including buying (and returning) goods and services and provide related advice and guidance to other staff.

Communication/Liaison

·       Develop and improve services by taking part in meetings, working groups and committees.

·       Create good working relationships, including internal and external networks which allow you to increase your knowledge and skills, while swapping information with peers.

·       Build relationships with contractors and third-party suppliers to share good practice, exchange information and work together on joint initiatives.

·       Any other reasonable duties.

Please note that in submitting your application Durham University will be processing your data. We would ask you to consider the relevant University Privacy Statement Privacy Notices - Durham University  which provides information on the collation, storing and use of data.  
 
MATERNITY COVER

Appointment to this post is fixed term to cover maternity leave and is not anticipated to be extended.


SECONDMENT

The post is full time, fixed term for maternity cover period which is anticipated to be 11 months and may be offered on an internal secondment basis subject to the agreement of the current line manager.
If an internal member of staff is appointed to this role on a secondment basis, for pension purposes this will be processed in line with Step-Up arrangements. For further details please click here.

When appointing to this role the University must ensure that it meets any applicable immigration requirements, including salary thresholds which are applicable to some visas.



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