FTE and working pattern: 1 FTE, 35hrs per week, Monday – Friday
Holiday Entitlement:33 days annual leave plus 9 buildings closed days (and Christmas Eve when it falls on a weekday)
Purpose of Role
We are investing in our online provision to build on our track-record of delivering transformative education. The Marketing Manager plays a key role in this exciting work. You’ll be working collaboratively as part of a team of passionate, mission-driven individuals across recruitment, marketing, digital education, partnerships, and project management.
The Marketing Manager (Heriot-Watt Online) holds responsibility and accountability for shaping and delivering effective marketing strategies and plans for Heriot-Watt Online, which will deliver against student recruitment objectives.
HWOL’s programmes are global in nature, recruiting participants from across the world, meaning there is a strong focus on digital marketing and managing global campaigns. We compete with leading universities and business schools across the globe to reach this audience, and our marketing must be sufficiently creative, engaging and data driven to stand out from the crowd.
Essential & Desirable Criteria
Essential
Desirable
- Experience of video generation within a marketing context (including films and infographics)
- Previous experience of brand development and/or brand management
- Experience of designing and delivering events that contribute to the strategic goals of an organisation.
How to Apply
Applications can be submitted up to midnight (UK time) on Tuesday 23rd April 2024.
Please submit your CV via the Heriot-Watt on-line recruitment.
We welcome and will consider flexible working patterns e.g., part-time working and job share options.
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