Market Insight Researcher (LUM571/962)

The Market Insight team works at the core of the marketing team, conducting research and analysis to support central marketing functions as well as delivering insight solutions to stakeholders throughout Luminate Education Group.

We conduct a huge range of activities, from large market research studies to support new courses and provisions, to analysing web and advertising activity to make sure we’re really connecting with our audiences. We pride ourselves on providing integrated insight, synthesising qualitative and quantitative information from a range of sources (be that government data sets, Google Analytics, or a focus group we conducted) that gets to the core of a problem and reveals opportunities that otherwise would have been missed.

We use a range of technology from Google Analytics and Business Intelligence software (such as Power BI) to more traditional market research techniques such as surveys and focus groups. 

The ethos behind the team is driving improvement by ensuring decisions are insight led and opportunities are seized in the most effective way possible. We apply this ethos to ourselves and are always exploring new ways to learn more about our markets and audiences, whether that be investing in new products/methodologies or training the team on the latest technologies.

What You Will Do

You will be doing the work to pull out all those insights from research. That may be conducting and analysing split tests on Meta Ads to explore what kinds of advert best connects with an audience, or exploring admissions data to expose new opportunities to improve the customer journey. 

Regardless of what project you’re working on you’ll receive regular training and support on digital and data analytics software, as well as market research techniques, which will prepare you to get stuck into a project.

You will work with stakeholders from across Luminate Education Group, from college principles and heads of departments to internal teams such as the digital marketing team or our creative team

Some typical work you might do is:

• Analysing digital marketing and web data to understand the success of campaigns and find learnings for future campaigns, using tools such as Power BI, Google Analytics, Facebook Ads, Google Ads, Google Sheets, Google Big Query, etc. 

• Conduct focus groups and design surveys to understand how our many audiences think and how we can align with their needs

• Analyse the admissions journey to find opportunities to improve conversion rates and make the customer experience as positive as possible, often using Tableau to conduct the analysis

• …. and a whole lot more!

• About You

  You love to get to the heart of a problem, using lots of different techniques to get to a solution and not stopping until you’re satisfied with the result. Once you have that answer, you’ll help colleagues understand what it means and how to apply it for maximum impact across a range of contexts. 

  Able to approach a piece of work from many different angles, you’ll think strategically to find the best approach, taking into account the impact of the work and what the client’s true requirements are. 

  Most importantly, you will be a curious person who is as comfortable tackling a complex problem as you are planning a large project. Not put off by having to learn new technologies or employ unfamiliar methods, you’ll remain focussed on the solution, able to utilise the skills of and work with a range of different teams and colleagues to deliver the best possible result.

  Benefits

  There are plenty of benefits available to our staff members, here are just a few:

Annual leave entitlement - If you work full time, you'll get at least 27 days holiday plus bank holidays and up to 5 discretionary closure days at Christmas (pro rata for part time staff).

• Support Staff 27 days (increasing to 32 days after 5 years service)
• Academic 37 days
• Senior Management 37 days
• Generous Pension schemes
  • Teachers’ Pension Scheme 
  • Local Government Pension Scheme 
• Memberships and discounts - employees can sign up to various membership cards and discount schemes such as TOTUM card (formerly NUS card). 
• Travel and commuting - discounted travel available through Metro card, Northern Rail, First Bus, Arriva Bus and Cycle to work schemes.
• Learning and development opportunities -  including staff development days
• Employee wellbeing initiatives
• Flexible and hybrid working opportunities - this will vary depending on role requirements

About Us

Luminate Education Group is a collective of education providers based in Yorkshire with one clear purpose: to make a positive difference to people’s lives through genuinely transformative education and training.

We offer a wide range of job vacancies across our business support functions - Finance, Human Resources, ITSS, Marketing, Communications, Executive Support, Estates and Food Services. Our large size and diverse range of member organisations means there are always exciting opportunities to progress.

As an education provider, we are committed to lifelong learning and investing in our workforce, and you’ll have access to a broad variety of training and professional development designed to help you continually develop and grow.

Join us on the journey to being the best that we can collectively be for our students, apprentices, staff and our stakeholders.

 Luminate Education Group consists of; Harrogate College (HC), Keighley College (KC), Leeds City College (LCC), Leeds Conservatoire (LC), University Centre Leeds, Leeds Sixth Form College and Yorkshire Centre for Training & Development.

SAFEGUARDING

At Luminate Education Group we are committed to the safeguarding and welfare of all our students including children, young people, and vulnerable adults. We expect all our staff and volunteers to share this commitment. We follow the Safer Recruitment requirements and best practice as set out within Keeping Children Safe in Education statutory guidance. All successful applicants will be required to complete mandatory pre-employment checks which include an enhanced DBS check, online checks and must have two satisfactory references. Please be aware that it is a criminal offence to apply for this post if you are barred from engaging in regulated activity in connection to children.

EQUALITY, DIVERSITY AND INCLUSION

We recognise, value and champion diversity & Inclusion. As we engage with a diverse student population we want to ensure we reflect that in our staff population too. For us diversity is about building happy teams, full of people that want to learn and be inspired by each other, by our different experiences and backgrounds. It is important to us that both staff and students achieve their full potential.  Diversity is important to us, but inclusion is equally, if not more important. It’s not just about having the representation but also providing the people we recruit with opportunities and valuing everyone’s contributions and perspectives.