International PR and Branding (PRB) Manager

XIAN JIAOTONG LIVERPOOL UNIVERSITY (XJTLU), United Kingdom

Updated: 4 months ago
Job Type: FullTime
Deadline: 31 Jul 2023

Position information:

Department/Office: IBSS
Number of vacancy: 1
Salary grade: Competitive
Report to: The Deputy Dean of IBSS
Contact E-mail: Ye.Lan@xjtlu.edu.cn

Roles & Responsibilities:

  • Research, develop and implement international strategies and plans to promote the IBSS brand, applied to courses of study, research, institutional partnerships, corporate engagement and knowledge transfer;
  • Undertake market research to inform international marketing and recruitment strategies, monitor competitive intelligence, etc. for the University overall, for specific geographic markets or for specific academic programmes;
  • Plan and produce digital marketing campaigns in foreign markets that include electronic direct mail, web marketing, social media, etc.
  • Assist in the production of digital marketing campaigns in domestic markets that include electronic direct mail, web marketing, social media, etc.
  • Plan and produce off-line integrated marketing communications that may include print collateral, advertising, promotional events, marketing merchandise, public relations, etc. to achieve campaign or programme objectives;
  • Work extensively with UMC teams to identify stories and other content for websites, collateral material, digital/social media marketing initiatives, videos, campaigns, direct marketing, etc.;
  • Prepare communication campaigns or bespoke collateral to support student recruitment at educational fairs, establish KPIs and work with recruiting teams to monitor effectiveness;

    • Qualifications and Experience:

    • Bachelor’s degree or equivalent professional qualification in a business field is essential; MBA, master’s degree in marketing or business communication, or equivalent postgraduate qualification/s is preferred;
    • At least five years of experience in public relations/communications/marketing management related position in a corporate or institutional setting; minimum of three years of directly relevant experience and in-depth knowledge of higher education is preferred;
    • Excellent English level, preferably native or close to native;
    • Significant experience with digital marketing and electronic direct marketing is strongly preferred;
    • Experience working with creative teams to develop complex projects such as collateral material, videos, websites or advertising;
    • Superior writing skills are essential, with the ability to write and proof read English content of publishable quality; presentation and interpersonal skills are also required;

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