Head of Strategic Marketing and Digital

Updated: about 2 months ago
Location: Oxford, ENGLAND
Job Type: FullTime
Deadline: 30 Mar 2020

Hays Marketing is exclusively partnering with Oxford Brookes University, one of the UK's leading modern universities, to appoint a Head of Strategic Marketing & Digital.

Oxford Brookes University has over 150 years of history. Starting out as a small School of Art in borrowed teaching rooms, Oxford Brookes has grown into one of the UK's top modern universities with a local, national and international reputation for teaching and research excellence.

Over the last few years, Oxford Brookes have transformed their approach to marketing. Moving forward from traditional student recruitment marketing, the team is implementing a forward-thinking “push the boundaries” approach using marketing data and insight to inform decision making.

Oxford Brookes are keen to find a strategic, hands-on Head of Strategic Marketing & Digital who can own, develop and enhance the emerging brand and marketing strategy. Their goal is to ensure that their vision is clear and that they are positioned at the forefront of all undergraduates' decision-making.

This is a unique opportunity to play a key role in the next stage of their strategic direction, and to join the senior team seeking to drive change and establish Oxford Brookes as a challenger brand.

As the Head of Strategic Marketing & Digital you will need experience across the full marketing mix - campaigns, DM, digital, social media, PR, CRM, CMS to name just a few. You will also be leading a high performing, large team, and will be able to demonstrate proven success in helping a complex team with varying responsibilities to fulfil their potential.

You will demonstrate proven success in the following key areas of responsibility:

  • Developing marketing strategy across both online and offline channels, in line with business objectives.
  • Delivering industry leading integrated campaigns.
  • Applying market intelligence and insight to develop approaches that optimise multi-channel customer journeys
  • Using Data/insight as well as having the creative edge to ensure maximum engagement and ROI.
  • Leading a digital transformation, the University's customer experience strategy and optimising brand engagement
  • Engaging and partnering with senior stakeholders internally and externally to enhance the Marketing offering and drive the strategic direction of the organisation.
  • Outstanding team leadership skills.

This is a great career opportunity for an experienced Marketing Professional to step into and take Oxford Brookes University forward.

This is an exclusive role registered with Hays Marketing, therefore to apply or for further information, please contact Samantha Oswald on 01865 250 240.

All applications will require screening through Samantha at Hays

For more information please copy and paste this link https://bit.ly/2v9dJhP

As one of the largest employers in Oxford we pride ourselves in the great experience we offer our staff. You'll be joining a friendly, professional environment where every member of staff is recognised as important to the success of Oxford Brookes University. To find out more about the benefits of working for Oxford Brookes please visit: www.brookes.ac.uk/job-vacancies/working-at-brookes.

The University has adopted equality, diversity and inclusion as core values. We welcome applications from suitably qualified candidates whatever their background, and especially from BAME candidates who are under-represented in our workforce.

International applicants from outside the EU will need to demonstrate their eligibility to work in the UK.

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