Head of Marketing and Student Recruitment (LUM580/1104)

About the Role

The Head of Marketing and Student Recruitment role in the Higher Education sector, is perfect for an ambitious and strategic marketer with experience of working in the education industry.

This role is to provide direction and leadership of the Marketing and Student Recruitment department within Luminate Higher Education Group members Leeds Conservatoire and University Centre Leeds.

The role holder will provide professional, effective and developmental strategic leadership to a team of professionals across the department, covering admissions, marketing operations, digital/web, events and school outreach. The role holder will also manage stakeholder relationships with academic and leadership teams, ensuring strong communication/collaboration with stakeholders and the maintenance of a credible and strategic reputation for the marketing and student recruitment department.

What You Will Do

• Develop a clear, insight-led strategy to recruit students to undergraduate and postgraduate programmes across Luminate’s HE institutions (working in close collaboration with the Head of International Recruitment).
• Develop a clear and easily communicable plan of action outlining marketing and student recruitment activity throughout the recruitment cycle for each brand
• Manage and develop the Leeds Conservatoire and University Centre Leeds brands, strongly positioning those brands in the market
• Proactively manage and oversee the reputation/credibility of the marketing and student recruitment department internally, and how the team collaborates with other teams across the organisation
• Take responsibility for the customer journey for each brand, proactively gaining insight/feedback on the customer journey and reviewing/improving customer touch-points across all channels (including advertising, website, outreach, events, CRM, admissions)
• Lead the delivery of student recruitment activity in order to meet institutional recruitment targets
• Provide expert advice, guidance and recommendations to colleagues on all matters relating to marketing and student recruitment
• Contribute to holistic marketing projects related to curriculum development and product pricing, bringing insight and strategic advice to such projects
• Provide excellent leadership and management to a team of marketing, student recruitment and admissions professionals, cultivating a positive and supportive culture
• Responsible for budget management and planning

About You

• Proven experience of managing or coordinating a team within an education context
• Thorough and up to date knowledge of Government policy in relation to higher education, and experience applying policy processes within the education context 
• Experience of working at a strategic level in marketing with responsibility for developing strategic plans and ensuring the successful implementation of plans 
• Experience of providing strategic leadership to a range of marketing, recruitment and conversion projects 
• Up to date knowledge of student recruitment challenges and trends 
• Proven experience of brand development
• Experience of working proactively with internal and external stakeholders, communicating marketing strategies effectively and building credibility 

Benefits

There are plenty of benefits available to our staff members, here are just a few:

• Annual leave entitlement - If you work full time, you'll get at least 27 days holiday plus bank holidays and up to 5 discretionary closure days at Christmas (pro rata for part time staff).
  • Support Staff 27 days (increasing to 32 days after 5 years service)
  • Academic 37 days
  • Senior Management 37 days
• Generous Pension schemes
  • Teachers’ Pension Scheme 
  • Local Government Pension Scheme 
• Memberships and discounts - employees can sign up to various membership cards and discount schemes such as TOTUM card (formerly NUS card). 
• Travel and commuting - discounted travel available through Metro card, Northern Rail, First Bus, Arriva Bus and Cycle to work schemes.
• Learning and development opportunities -  including staff development days
• Employee wellbeing initiatives
• Flexible and hybrid working opportunities - this will vary depending on role requirements

About Us

Luminate Education Group is a collective of education providers based in Yorkshire with one clear purpose: to make a positive difference to people’s lives through genuinely transformative education and training.

At University Centre Leeds, we provide a supportive higher education environment designed to promote and enhance independent learning. We have access to industry standard equipment unique to many of our subject areas. These range from our makeup studios to practical science labs. University Centre is proud to be the highest rated for student satisfaction in Leeds for the third year running(National Student Survey 2022).

Leeds Conservatoire is a music conservatoire located in the Quarry Hill district of Leeds. It provides a variety of undergraduate, foundation and postgraduate degrees in music, dance & drama related subject areas. It also offers a variety of short courses, and organise frequent concerts, festivals and events. Its emphasis on practical training, creative industry links, help ensure it provides a vibrant artistic community for students.

We are looking for inspiring and innovative individuals to help us deliver our vision.

As an education provider, we are committed to lifelong learning and investing in our workforce, and you’ll have access to a broad variety of training and professional development designed to help you continually develop and grow. Choosing to work here means that you will be part of an inclusive and progressive learning environment. We hope that we will be part of the next step in your career and look forward to welcoming you.

Join us on the journey to being the best that we can collectively be for our students, apprentices, staff and our stakeholders.

Luminate Education Group consists of; Harrogate College (HC), Keighley College (KC), Leeds City College (LCC), Leeds Conservatoire (LC), University Centre Leeds, Leeds Sixth Form College and Yorkshire Centre for Training & Development.

SAFEGUARDING

At Luminate Education Group we are committed to the safeguarding and welfare of all our students including children, young people, and vulnerable adults. We expect all our staff and volunteers to share this commitment. We follow the Safer Recruitment requirements and best practice as set out within Keeping Children Safe in Education statutory guidance. All successful applicants will be required to complete mandatory pre-employment checks which include an enhanced DBS check, online checks and must have two satisfactory references. Please be aware that it is a criminal offence to apply for this post if you are barred from engaging in regulated activity in connection to children.

EQUALITY, DIVERSITY AND INCLUSION

We recognise, value and champion diversity & Inclusion. As we engage with a diverse student population we want to ensure we reflect that in our staff population too. For us diversity is about building happy teams, full of people that want to learn and be inspired by each other, by our different experiences and backgrounds. It is important to us that both staff and students achieve their full potential. Diversity is important to us, but inclusion is equally, if not more important. It’s not just about having the representation but also providing the people we recruit with opportunities and valuing everyone’s contributions and perspectives.