Email Marketing Manager

Email Marketing Manager
Hult International Business School (London, UK)

Hult International Business School is seeking an experienced Email Marketing Manager to join our dynamic marketing team in London. At Hult, we're committed to delivering exceptional experiences to our candidates across our diverse program portfolio. This role presents an exciting opportunity to lead our global email strategy, collaborating closely with cross-functional teams to drive engagement, conversion, and brand awareness.

About the Role:
As the Email Marketing Manager, you'll play a pivotal role in shaping and delivering our global communications strategy, ensuring that every interaction with our candidates is meaningful and impactful throughout the candidate-to-student journey. Reporting to the Head of Experience, you'll work closely with our Brand, Creative, BI Teams, and Marketing Automation Teams to craft personalized and engaging email campaigns that resonate with our audience segments.  This is a London-based hybrid role.

Responsibilities:

• Develop and manage our email communication strategy, focusing on candidate lifecycle management, segmentation, and engagement initiatives.
• Collaborate closely with the Marketing Automation Team to ensure seamless execution of email campaigns and leverage their technical expertise for optimal results.
• Craft tailored and engaging messages that resonate with our audience segments, driving increased engagement and conversion rates.
• Utilize data analytics and introduce clear KPIs to measure campaign effectiveness, providing actionable insights to enhance future initiatives.
• Continually work with the Marketing Automation Team to optimize workflows and reduce turnaround time by identifying patterns and developing reusable templates and filters.
• Perform and monitor A/B tests, providing insight into how different approaches impact audience engagement and conversion.
• Provide strategic leadership in email journeys, guiding senior stakeholders (program owners) on best practices and innovations in email communication.
• Maintain compliance with global privacy regulations such as CASL and GDPR, staying abreast of evolving standards and best practices.
• Continuously seek opportunities for professional development and stay updated on industry trends and innovations in email marketing.

Requirements: 

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in email marketing, with a proven track record of driving engagement and conversion through targeted campaigns.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Thorough understanding of global privacy regulations and best practices in email marketing compliance.
• Strategic mindset with the ability to think creatively and drive innovative solutions.
• Proficiency in Salesforce Marketing Cloud preferred
• Customer-first attitude: can demonstrate the ability to put yourself in customer's shoes and have a deep understanding of the user journey & experience 
• Experience working in an international organization. 

Hult is the business school for those made to do. We believe that theory is good, but practice is better. Hult strives to create a better future for all by inspiring and challenging everyone in our community to make an impact that matters. 

With a program offering from undergraduate through to doctorate level and a global campus network that spans cities across three continents, Hult has pioneered learning-by-doing since its foundation. Home to a multicultural community of forward-thinking business talent and top-ranked by the Financial Times, the Economist, Forbes, and Bloomberg Businessweek, Hult gives students the knowledge and skills to become thriving business leaders and entrepreneurs.

Founded by one of Europe's most successful entrepreneurs, Bertil Hult, we believe in the universal truth that to master a skill—from riding a bike to leading a team—it must be practiced. This belief is the guiding force behind every program we provide, every course we create, every class we run. 

Through immersive, challenge-centered learning, Hult provides an educational experience that transforms the lives and careers of our students. Here, they gain the confidence to be themselves, the caring approach that the world needs, and the inspiration to lead others to do the same.
Additional Information:
Hult International Business School, Inc. is a non-profit corporation organised in the Commonwealth of Massachusetts and accredited by the New England Association of Schools & Colleges to award US degrees. Hult in the UK has the ability to award UK degrees and, in addition, has a strategic alliance with Ashridge, which is a legally separate UK charity that also has the power to award its own UK degrees. Hult and Ashridge present a combined position under a familiar brand and operate as an integrated educational institution that leverages both strengths. Hult is an equal-opportunity employer and offers competitive salaries and benefits in a global, deeply multicultural working environment.
January 2024.