CRM Marketing Officer

Location: Aston University Main Campus

Closing Date: 23.59 hours GMT on Tuesday 08 November 2022

Interview Date: Tuesday 15 November 2022

Aston University was the Guardian University of the Year 2020, and Times Higher Education’s Entrepreneurial University of the Year in 2021; we are ranked 2nd  in the UK for improving social mobility and adding significant value to the employability of our graduates. 

We offer largely business, health, science and technology focused programmes in foundation, undergraduate, postgraduate, professional and degree apprenticeships routes. Our research strength encompasses four major research institutes and multiple specialist research centres, and our business engagement work reaches thousands of employers and employees each year. 

A consistent and systematic approach to managing relationships will improve the quality of engagement with Aston’s beneficiaries. This, in turn, will increase and diversify revenue, improve reputation in the market and increase operational efficiency – all key drivers of our university strategy and next phases of development. Integral to achieving this is the smart introduction and adoption of our new Dynamics 365 CRM, which is now being implemented in the student recruitment journey. 

 We are seeking two CRM marketers who will be responsible for co-ordinating and supporting the adoption of our new Dynamics 365 CRM across Aston University, primarily for student recruitment journeys. The role holder will be a key part of a newly created CRM team, reporting to the Head of CRM and responsible for co-ordinating and consistently deploying CRM user journeys, ensuring best practice and standards in CRM.  

 You will have previous experience of working with a CRM or equivalent digital marketing systems. You will be able to demonstrate applied knowledge of CRM processes and planning. An analytical approach is necessary, balancing campaign planning with performance and working with colleagues across the marketing, recruitment and communications teams to enhance engagement in support of achieving business targets.

Enhanced DBS Clearance is required for this role. 

Please visit https://jobs.aston.ac.uk/Vacancies.aspx  to apply online. Interviews will take place on Tuesday 15 November 2022. 

For an informal discussion about the role please contact [email protected] .

Further details:   Job Details      University Information  

Aston University is an equal opportunities employer and welcomes applications from all sections of the community.  It promotes equality and diversity in all aspects of its work. We are committed to the principles of the Athena SWAN Charter http://www.ecu.ac.uk/equality-charter-marks/athena-swan/ , recognised by a silver award, and we are a Disability Confident Employer Level 2. We strive to have robust inclusivity strategies in place, including race and sexual orientation, to encourage colleagues to have the confidence and freedom to be themselves in the workplace. For more information, visit: https://www2.aston.ac.uk/about/inclusive-aston

As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy.

If you require the job details document or an application form in an alternative format please contact the recruitment team at [email protected]