CRM Assistant

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Marketing & Communications Department
Location:  University House
Salary:  £22,369 to £24,313 per annum
Permanent
Posted On:  Thursday 20 January 2022
Closing Date:  Monday 07 February 2022
Interview Date:  Wednesday 16 February 2022
Reference:  012022-45

The CRM Assistant will play a key part in supporting the University’s CRM strategy, increasing awareness of the institution among key target audiences via email and SMS communications.

The CRM Assistant will help maintain the department’s CRM system and prospective student data. 

 Responsibilities

The post holder will be able to recognise good content and take a strong story or message and present it in a way that drives interaction from prospective students and wider audiences, typically via email or text message channels. They will also support the CRM team to measure and report what works. 

You will assist with the day-to-day administration of content emailed to prospective students using the CRM system.

Support the team with the maintenance of the CRM database, ensuring that contact filters are accurate and checked.

Assist with the delivery of content through CRM emails, ensuring that the story is brought to life in an engaging way which promotes interaction.

Work with the CRM Manager to regularly review the performance of our content by interpreting and reporting on statistics and supporting market research.

Engage with marketing and other colleagues to ensure prospective students and offer-holding applicants at all levels and modes receive effective communications.

Assist and support the wide range of activities undertaken within the Department in support of student recruitment, including open days, applicant visit days, business/community events, Clearing and the production of marketing collateral. 

Requirements

• Honours degree or equivalent in a relevant area
• Excellent written and oral communication skills
• Excellent interpersonal skills
• Good IT skills with proficiency in MS Office, CMS and CRM applications.
• Experience of forming and sustaining effective working relationships and networks.
• Experience of working in education, public service or a knowledge based industry is desirable. Sensitivity to the higher education environment is essential.
• The ability to write focused, targeted, effective and compelling copy for differing audiences and platforms. 
• Some knowledge of HTML would be beneficial. 

You will be joining an ambitious Marketing and Communications team, responsible for attracting students to study with us at a hugely exciting period in the Birmingham City University story. We are a major part of the transformation of Birmingham, with a £340m investment in two superb campuses right at the heart of this great city. With an ambitious Vice-Chancellor in post, alongside a high profile Chancellor, Sir Lenny Henry, there has never been a better time to be part of Birmingham City University.

Further details:

The University is committed to internationalism and diversity and welcomes applications from all countries, faiths and backgrounds.

It is each individual successful applicants responsibility to ensure that they have permission to work in the UK. Some applicants may require sponsorship from the University and a visa from UKVI to take up the role if successful. More information on this can be found here: https://www.gov.uk/check-uk-visa

Some roles are not capable of sponsorship because they do not meet the UKVI criteria relating to skill and salary level. If you are unsure as to whether you would require sponsorship if successful, or whether the role is capable of sponsorship, please contact us: [email protected]

Please note on occasions where we receive a large number of applications, we may close the advert ahead of the publicised closing date. If this does happen, we will contact all candidates via email who have started but not yet completed their application, giving 48 hours’ notice.  We would therefore advise that you submit your completed application as soon as possible.

At Birmingham City University we are proud to be an equal opportunities employer.  All staff are expected to understand and enact the University’s commitment to ensuring equality, diversity and inclusion in our employment practice and in all that we do . This commitment is enshrined in our Core Values and is detailed in our Equality, Diversity and Inclusion in Employment Policy. The University values and celebrates the diversity of our staff and students; we welcome people from the many  different backgrounds and life experiences that reflect the students and the citizens we serve.  We are committed to equality of opportunity for all staff and actively encourage unique contributions, in particular from under-represented groups in respect of age, disability, sex, gender or gender identity, ethnicity, race, religion or belief, sexual orientation or transgender status

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