Country Manager, USA

Job Purpose

Based in the USA, the post holder will work directly under the International Recruitment Manager, N America, Europe & Central Asia (IRM) and the Head of International Recruitment (HIR), and the broader International Recruitment & Partnerships (IRAP) team, meeting University and College targets in relation to the University’s International Recruitment strategy and agreed key performance indicators (KPIs). You will manage and have oversight over day-to-day activities of the three Senior International Officers based in the USA, ensuring objectives and targets are being met through coordinated activity, and will lead on co-ordinating market intelligence and forecasting for the USA.

As a Country Manager, USA you will line manage a team of Senior International Officers (SIOs) to contribute to the recruitment of increased numbers of international fee-paying full time and study abroad undergraduate and postgraduate students on taught and research programmes from the USA to the University of Glasgow.

Furthermore, you will identify and facilitate the development and maintenance of priority partnerships / collaborations with Higher Education institutions, high schools, government agencies and sponsors, University alumni and other contacts out with and within the University to support the delivery of institutional internationalisation strategic objectives.

NOTE: the post holder may be asked to attend international recruitment events in other countries if required.

Main Duties and Responsibilities 

1. To support the IRM and HIR with the strategic development and operational management of Glasgow’s promotional and student recruitment activities in the USA, contributing to forecasting and meeting increases overall institutional targets, and producing operational plans, regional briefings, and other market / country specific briefing papers. Manage regional budget and oversee and improve process for expenses and monthly updates for the USA country budget.

2. To line manage three USA based SIOs  in the USA., including participating in recruitment, selection, interviewing, and induction of new team members. To manage and support attendance and performance and undertake performance development reviews.

3. To travel throughout a specified region in the USA to represent the University at education fairs and other recruitment events, and liaise with key partners, including Glasgow’s Study Abroad network, and Glasgow’s alumni network. Producing timely and comprehensive reports after visits.

4. To give presentations to a range of audiences, including potential students and their parents, staff in Schools and Colleges, and to senior management at the University as required.

5. To update annually the recruitment strategy for that specific region, including detailed analysis of student numbers by level of study with specified targets and forecasts and broken down by state. To regularly analyse funding and scholarship opportunities as well as admissions criteria. To ensure the SIOs for the USA likewise annually update the recruitment strategies for their specific regions.

6. To conduct market research and provide information to assist in the development of admissions and other policies and marketing plans, regional briefings, market assessments, and other market specific papers as instructed by the IRM, HIR, Director IRAP or Vice Principal External Relations. To provide regular statistical and trend analysis and horizon scanning for the USA, identifying highly sought-after programmes. To coordinate feedback from the SIOs to feed into all market research.

7. To work with colleagues across External Relations to improve information and the service provided to international applicants and to increase the uptake of offers for all levels of study by overseeing, planning, and implementing relevant conversion strategies for enquirers and applicants from the USA.  This will include telephone campaigns, the answering of student enquiries, and development of printed and online marketing material and digital media campaigns in conjunction with International Recruitment Managers, International Officers, and the Recruitment Marketing and Social Media teams.

8. To identify and recommend new partnerships and develop and manage existing institutional partnerships, including suitable partners for the International Summer School.

9. To initiate, develop and maintain relationships / agreements in-country with key government -related funding and sponsorship bodies, assisting in the negotiation of appropriate financial packages, agreements and contract terms and, where necessary, ensuring reporting requirements are met.

10. To coordinate the production of USA-focussed recruitment materials such as an American prospectus, in a timely manner, and the updating of the USA country web pages, ensuring multi-media testimonials are included.

11. To manage visits to the USA by senior members of University of Glasgow staff; and of partners in the USA to the University of Glasgow.

12. To oversee liaison with in-country alumni for the benefit of recruitment and marketing and assist at alumni events where appropriate.

13. To identify High Quality Applicants for recommendation for scholarships and evaluate effectiveness of scholarships and funding opportunities for US applicants.

14. Through regular communications, advise the University Colleges on opportunities for each College for recruitment and partnership development, including working closely with the Dean for Global Engagement, Americas, and assisting them where necessary.

15.  To represent the University on professional groups, sector wide forums and committees as required.

16.  To deputise for the IRM and HIR when required and carry out other duties as deemed appropriate by either, and/or the Director IRAP.

Knowledge, Qualifications, Skills and Experience

Knowledge/ Qualifications

Essential:

A1Ability to demonstrate the competencies required to undertake the duties associated with this level of post having acquired the necessary professional knowledge and  management skills in a similar or number of different specialist roles. Or: Scottish Credit and  Qualification Framework level 9,10  or 11 (Ordinary/Honours Degree, Post  Graduate Qualification),  or equivalent, including being  professionally qualified in relevant discipline, with a broad range of professional experience in a management role(s).

A2 Up to date knowledge of Higher Education systems and government policy in the USA

A3 Possess an understanding of the University of Glasgow.

A4 Up to date knowledge of the UK Higher Education system and application systems (e.g., UCAS).

A5 Knowledge of broader external market environment

A6 Broad understanding of related work areas and wider sectoral / external awareness

Desirable:

B1 Knowledge of institutional and College strategic priorities

B2 In-depth knowledge of the University’s degree programmes and research strengths

Skills

Essential:

C1 Proven people management skills

C2 High level negotiation skills

C3 Project management skills

C4 Identifying trends in markets, generating original ideas and innovative solutions

C5 Proven high level communication skills, obtained through representational and negotiating activities

C6 Excellent analytical, time management, administrative and organisational skills

C7 Excellent IT skills including  databases, PowerPoint, Excel, Access, and Word

C8 Excellent presentation skillsRisk analysis

C9 Driving license

Desirable:

D1 Second language

Experience

Essential:

E1 Demonstrable broad professional /management experience in similar or related role with qualifications noted above or evidence of progression and development gained through more extensive relevant experience in other roles

E2 Experience of cross-cultural business transactions

E3 Experience of Higher Education international recruitment/marketing

E4 Market development and relationship management

E5 Substantial experience of event attendance and presenting to an audience

E6 Demonstrable budget management experience

E7 Lead or initiate projects with measurable outcomes with implications beyond own team

E8 Experience of first line management, supporting, motivating, and developing staff

Desirable:

F1 Experience of Higher Education regional/remote recruitment/marketing

F2 Overseas work experience

Terms and Conditions

Salary will be Grade 8, $68,777 - $72,000 per annum.

This post is full time (35 hours per week) and open ended (permanent). Relocation assistance will be provided where appropriate.

Applicants must be US citizens or have the right to work in the USA. The University of Glasgow is unable to sponsor those without citizenship or the right to work in the USA. 

As part of Team UofG you will be a member of a world changing, inclusive community, which values ambition, excellence, integrity and curiosity.

As a valued member of our team, you can expect:

1 A warm welcoming and engaging organisational culture, where your talents are developed and nurtured, and success is celebrated and shared.

2 An excellent employment package with generous terms and conditions including 41 days of leave for full time staff, pension - pensions handbook https://www.gla.ac.uk/myglasgow/payandpensions/pensions/, benefits and discount packages.

3 A flexible approach to working.

4 A commitment to support your health and wellbeing, including a free 6-month UofG Sport membership for all new staff joining the University  https://www.gla.ac.uk/myglasgow/staff/healthwellbeing/.

We believe that we can only reach our full potential through the talents of all. Equality, diversity and inclusion are at the heart of our values. Applications are particularly welcome from across our communities and in particular people from the Black, Asian and Minority Ethnic (BAME) community, and other protected characteristics who are under-represented within the University. Read more on how the University promotes and embeds all aspects of equality and diversity within our community https://www.gla.ac.uk/myglasgow/humanresources/equalitydiversity/.

We endorse the principles of Athena Swan https://www.gla.ac.uk/myglasgow/humanresources/equalitydiversity/athenaswan/ and hold bronze, silver and gold awards across the University.

We are investing in our organisation, and we will invest in you too. Please visit our website https://www.gla.ac.uk/explore/jobs/ for more information.