Conversion and Content Manager

View All Vacancies
Department: Marketing, Student Recruitment & Admissions
Location: York
Salary: £32,982 to £38,205 per annum pro rata
Hours: 22.2
Closing Date: Tuesday 21 May 2024 at midnight
Interview Date: Tuesday 04 June 2024
Reference: 052-24

Part time permanent 

Location: York 

Salary: £32,982 to £38,205 per annum (£19,789 to £22,923 pro rata)

Introduction to York St John University 

Situated in the heart of the historic city of York, and with the addition of our London Campus, York St John University has a long and proud tradition as a distinguished higher education provider.

Our success is founded on the quality of academic teaching and research, our thriving campus environments, our professional and pastoral support, and our values of an inclusive, innovative and ambitious community with a strong sense of belonging.

The team

The Conversion Team is part of the wider Marketing Department, which in turn is part of the Directorate of Marketing, Student Recruitment and Admissions. The team produces conversion campaigns including mainly email marketing with some mail outs. This activity aims to convert prospective undergraduate and postgraduate students into enrolled students.

The successful candidate will manage the Conversion Team in collaboration with the Conversion and Customer Relationship Management (CRM) Manager, as well as work on specific conversion and content activity themselves.

They’ll also work with the Marketing Team and Digital Team, which are part of the wider Marketing Department, as well as work with other teams in the Directorate and stakeholders across the University.

The role

The Conversion and Content Manager is a part time role for three days a week, i.e. 0.6 full time equivalent (FTE). The successful candidate will play a key role in the Conversion Team along with the Conversion and CRM Manager who also has a working pattern of 0.6 FTE. The successful candidate and the Conversion and CRM Manager will work in close collaboration and together will be able to agree an approach to co-ordinating two 0.6 FTE roles. It is anticipated that there will be a day week when both role holders are working together.

The successful candidate will lead and manage the creation of content for high quality targeted communications to prospective students when they are both enquirers and applicants, as well as their key influencers such as parents, carers and teachers.

They will develop and oversee the production of wide-ranging student led content (including blogs and vlogs) by co-ordinating a group of students to bring to life what York St John University offers.

This role is at the forefront of our efforts to recruit students who share our core values and to widen participation in higher education. Experience of working in a higher education setting is desirable, but not essential.

The role holder will also play a key role in ensuring that conversion activity works in conjunction with and complements both marketing and digital activity so that we are considering the whole customer journey.

Required skills and experience

The successful candidate will have skills in and experience of creating engaging content across a wide range of channels for many diverse target audiences. They’ll have marketing knowledge and experience, particularly in campaign planning, delivery and implementation. As well as this, they’ll also be comfortable managing team members, workloads and processes.

In addition, they’ll have the ability to write high quality, engaging marketing copy, as well as manage various stakeholders and projects. They’ll also use performance analytics to measure the success of our conversion activity, and in turn use these results to inform future activity.

Additional information

For informal enquiries about this role, please contact Matthew Tams: [email protected]

Unfortunately, this role is not eligible for Skilled Worker Visa sponsorship however we welcome candidates applications if they are able to evidence right to work in the UK via an alternative route.

We offer a range of family friendly and inclusive policies and facilities to support staff from different backgrounds. As part of our commitment to providing an inclusive working environment, consideration is given to all requests for job share or flexible working arrangements.

Application process support

We are keen to support you throughout the recruitment process.  Before starting your application please refer to the attached 'candidate guidance document' which provides advice about completing the application process.

If you require a reasonable adjustment in order to apply for this position please contact [email protected].  Within the application form there is an opportunity for you to request a reasonable adjustment at the interview stage of the process, however if you wish to discuss this in further detail at any point  in the process please do not hesitate to contact us. The following resource may help you adapt the device you are using to apply to suit your needs My Computer My Way (abilitynet.org.uk)

Please note that CVs are not accepted in place of the application form.  Within the application process you will be asked to answer a selection of work-related questions. Our aim is to get to know you, and understand your individual skills and experience, and how you would apply these within the role.  We are aware that ChatGPT can assist you with this, but we would prefer you to share your answers in your own words.

Our benefits package

We offer a wide range of employee benefits including - 

- Excellent annual leave entitlement, including five discretionary university closure days over the Christmas period

- Disability leave (applies to staff who have disclosed a disability and is also available to staff with disabled dependants)

- Pension scheme

- Health Cash Plan after six months service

- Employee Assistance Programme

- Paid leave for Armed Forces Reservists

- On-campus courses, one-to-one tutorials, and online resources to help you develop your digital skills and work with new software

- Relocation expenses package for certain roles

- Reimbursement of Skilled Worker Visa application fees and Visa loan scheme for additional costs (if applicable to the role)

Further information about life at YSJ

Read more about our culture, inclusive community, working arrangements and benefits for York St John employees here.  

The latest news, views and stories from our staff and students can be found here.  

We are committed to managing and reducing our environmental impact and to promoting sustainable development wherever we can, read more here.

Closing Date - Tuesday 21 May 2024 at midnight

Provisional Interview Date - Tuesday 04 June 2024