Job details
Department
External Relations
Responsible to
Strategic Communications Business Partner
Location
Kedleston Road, Derby Campus
Salary
£30,950 to £34,027 per annum, pro rata (for exceptional performers, there is scope for further progression up to £39,131 per annum, pro rata)
Closing date
Sunday 21 April 2024
Contract type
Fixed term contract 12 months
Post type
Part-time
Adaptive working type
Onsite
This role will be based on site, primarily in the named location.
Reference
0123-24
About the role
We are looking for an innovative and creative individual who has a genuine interest in marketing and can provide and deliver an outstanding level of marketing support to join the team.
Working within the College Marketing Team in the External Relations department, the role of College Marketing Officer will primarily support the marketing needs of the College Health, Psychology and Social Care.
The successful candidate will be involved in the creation and delivery of brand awareness, lead generation marketing campaigns, with a core focus on undergraduate and postgraduate student recruitment through effective paid media, Customer Relationship Management (CRM) marketing, events, and schools and college liaison activity.
You will also have responsibility for delivering effective conversion activity, including Open Days and Applicant Days for prospective students, to nurture applicants through the marketing funnel and provide a seamless customer journey. The ability to effectively manage a busy and varied workload, and liaise with wider teams in order to implement projects and support with activating our marketing campaigns strategy is essential.
For further information and informal enquiries regarding the role, please contact Steve Buchanan, Strategic Communications Business Partner via [email protected]
For enquiries regarding your application and for sponsorship eligibility, please contact the recruitment team via [email protected]
Principal accountabilities
Person specification
Essential criteria
Qualifications
- Relevant degree (or equivalent qualification) or equivalent work experience
Experience
- Experience of developing and delivering effective integrated marketing campaigns – using both traditional and digital marketing methods
- Experience of digital marketing including website development and social media activities
- Experience of managing multiple projects and keeping key stakeholders regularly updated on progress
- Experience of reviewing campaign activity, reporting on outcomes and making recommendations to senior colleagues
- Experience of providing marketing advice to non-marketing colleagues
Skills, knowledge and abilities
- Strong ability to effectively manage multiple projects and activities within specified timeframes
- Highly organised with the ability to prioritise work & meet deadlines
- Creative flair, with innovative ideas and attention to detail
- Driven, self-motivated, pro-active and self-reliant with a positive and proactive manner, solutions focused and adaptive to change
- Not phased and thrives in a busy environment whilst able to work flexibly on own initiative and as part of a team
- Must be persuasive and resilient with excellent communication and interpersonal skills and the ability to confidently interact with people at all levels in a variety of situations
- Strives for excellence whilst fostering a team spirit which motivates and engages others to be innovative and to perform effectively
- Customer service ethos matching the University values and behaviours
Business Requirements
- Willingness and flexibility to travel and work between University and external sites in a cost effective and timely manner
- Willingness and ability to work out of hours, evenings and weekends on occasion, particularly at Open Days/events
Desirable Criteria
Qualifications
- CIM qualification or equivalent experience
Skills, knowledge and abilities
- Good understanding of the student recruitment cycle and the broader higher education environment
- Good understanding of youth marketing
Benefits
As well as competitive pay scales, we offer generous holiday entitlement. We also offer opportunities for further salary progression based on performance, and the opportunity to join a contributory pension scheme.
Find out more about pay and rewardsFind out more about pay and rewards
How to apply
You can apply by submitting an online application. Once you have signed in or registered with us you will be able to begin your application. If you are creating an account for the first time, please ensure you provide an email address that you access regularly as this will be our main means of contacting you regarding your application.
- Apply online Apply online
- Continue application Continue application
- Advice on completing your applicationAdvice on completing your application
If you require any assistance, including the provision of any documentation in an alternative format, please contact the Recruitment team at [email protected] .
Please note all applications must be submitted online by Midnight GMT on the closing date of the vacancy.
Important information
The University is unable to sponsor the employment of international workers under the Skilled Worker route for this role; however, applications are welcome from candidates who are able to demonstrate an alternative right to work in the UK.
Please visit Applying from Overseas for more information.
What is Adaptive Working?
Adaptive working is about enabling a high-performing, flexible, and responsive work culture where the place, time, and manner of working are tailored to the specific work activity. This approach ensures that the working environment, including both physical and social surroundings, supports employees to perform at their best and meet the university's evolving needs.
In addition, adaptive working involves intentionally designing workspaces to support a range of activities and disciplines, providing the right environment for meaningful in-person connections and effective collaboration. This includes ensuring that employees have access to the necessary equipment and resources from their first day at the university.
Adaptive working encompasses different modes of working such as site-based, remote or hybrid working. It is a broad framework within which all staff can operate effectively according to their role.
Equity, diversity and inclusion
The University of Derby is committed to promoting equity, diversity and inclusion. However you identify, we actively celebrate the knowledge, experience and talents each person brings. Our students come from a wide range of backgrounds; therefore we are particularly interested to hear from applicants who will help our leaders and teams be more reflective of our student population.
A university that celebrates youA university that celebrates you
Further details
Download College Marketing Officer job descriptionDownload College Marketing Officer job description
Why join Derby?
Challenging, interesting and constantly changing, the University of Derby is an extraordinary place to learn and an incredibly rewarding place to work.
Find out more about working at the UniversityFind out more about working at the UniversityThe University of Derby is committed to safeguarding and promoting the welfare of all our staff, students and children. At the University of Derby, safeguarding is everybody's concern.
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