Manager/Assistant Senior Manager, Marketing & Communications

Updated: 6 days ago
Location: Kent Ridge,


Job Purpose

The Manager/Assistant Senior Manager, Marketing & Communications, drives and supports the formulation of strategy and policy and executes the University’s development marketing and communications efforts, especially for the NUS Capital Campaign. The incumbent must be a strong writer and editor, driving key writing projects to support senior management as well as frontline teams with their communications with the target audience on various platforms.

The incumbent is a strategic thinker who is required to execute multifaceted marketing and communications campaigns across a variety of channels (e.g. print, presentations, video, visual and digital media, media relations, community relations, email and the Web) to promote a consistent, compelling brand and message of philanthropic giving to the University and maintain a positive public image for the organization.

The incumbent must exhibit a strong desire to serve the needs of a fast-paced, high- volume Marcomms operation with adaptability and resourcefulness. This person should possess digital marketing data analytic skills to help drive the success of digital platforms such as the NUS Giving website, and NUS Giving social media platforms. This person must have some experience in media issues management to help manage the brand’s reputation and shape public opinion through curation of all public-facing communications.

 


Duties & Responsibilities
  • Effectively support a multi-platform communications strategy and plan.
  • Help to create a dynamic and fully integrated suite of communications materials including publications, websites, videos, brochures, content development across channels, social media, event communications, and gift acknowledgement letters, and executive speechwriting
  •  Write/edit bespoke proposals and case for support to attract philanthropic funding to advance key causes at the University
  • Source for, develop and write stories to highlight the benefits of philanthropic giving to the University and its greater impact on the community
  • Develop and regularly report on a set of metrics for measuring the effectiveness of the department’s marketing and communications programme
  • Stay abreast of continued advances in communications, marketing and web best practices and technologies that can meet institutional needs
  • Oversee the work of vendors and manage them in a fiscally responsible manner

Qualifications
  • Graduate from a recognised University with at least 5-8 years’ experience in writing, editing, marketing and communications
  • Strong background in marketing and communications, with a proven track record of developing and implementing marketing and communication strategies to advance an organisation's strategic goals
  • Demonstrated ability to develop clear, targeted, and non-traditional branding and marketing strategies tailored for different audiences and channels
  • Outstanding communication and presentation skills, including superior skills in writing, translating complex concepts for a general audience, and a strong graphic and design sense
  • Excellent organisational and project management / leadership skills with high attention to details, ability to multi-task and work under pressure with high levels of efficiency and accuracy
  • Proficient in all aspects of computer operation and software (i.e. Word, Excel, PowerPoint, Outlook etc.)
  • Proficiency in Adobe Photoshop, InDesign, Illustrator, Publisher is a bonus.

More Information

Location: Kent Ridge Campus

Organization: Development Office

Department : Major Gifts

 

 




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