Head of Marketing, Ecosystem Development

Updated: 8 days ago
Location: Kent Ridge,

Job Description

NUS Enterprise is the Innovation & Entrepreneurial arm of National University of Singapore (NUS). The Ecosystem Development team operates one of the most extensive startup ecosystem in the world, leveraging on world-class research and innovation capabilities twinned with market connectivity through our regional and global nodes. We are expanding our team to build the next-gen startup ecosystem that will enable the rise of Asia’s upstarts of tomorrow. If you are raring to make a difference and is not afraid to be challenged, here is an opportunity to drive impact with an exceptional platform. 


  • Gain good understanding of NUS Enterprise's Ecosystem Development (Incubation) business area and related marketing needs
  • Translate understanding of business area needs to conceptualise effective marketing strategy via various integrated marketing campaigns across various channels
  • Develop and implement regional marketing and branding strategies with clear priorities and focus against timelines. Activities include:
    • Content strategy, ideation, creation and distribution
    • Event planning and execution
    • Defining and designing Marketing collaterals
    • Managing the marketing budget
    • Partnering with media and PR
  • Drive marketing and branding consistency across the region
  • Work with colleagues and extended resources to lead and see through implementation of plans
  • Set and track marketing KPIs for the region, provide guidance to ensure success
  • Be a coach to the marketing teams
  • You are accountable for the success of the campaigns and must be able to analyse both quantitative and qualitative performance of the marketing plans

  • Qualifications

    The role is best suited for an outgoing personality who enjoys interacting with people, especially with start-ups and entreprenuers.

    This person writes well, is conversant with different communications channels, have wide interests and high energy levels. He/She is constantly on the lookput for new ideas, and excited with opportunities to experiemnt and learn.

    He/She functions well in a fast paced environment, where change is constant, and is able to grasp business needs well, and is able to quickly adapt marketing activities to suit.

    A team player who enjoys originating and excecuting creative marketing and communications campaigns to build a strong brand and community.

    Technical competencies

    • Degree with miminum of 10 years experience in marketing, preferably within the startup or tech ecosystem
    • Proven experience in successfully marketing startup-focused programs or events.
    • Strong regional market understanding and network.
    • Excellent communication, leadership, and analytical skills
    • Expert in multiple marketing communications channels (offline and digital), social media and events
    • Prior experience with organising and running events a plus
    • Prior startup working experience is a plus

    More Information

    Job Type: Contract (2-year; renewable)

    Location: Kent Ridge Campus

    Organization: NUS Enterprise

    Department : Ecosystem Builder Business Development

    Job requisition ID : 21912

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