Media Relations & Press Strategy
Lead media engagement to secure coverage across local, regional, and international outlets. Identify story angles, pitch proactively to journalists, and build relationships that lead to sustained, quality coverage. Position faculty experts for interviews and commentary, draft press materials, and prepare spokespeople for media engagements. Monitor peer institution positioning to identify opportunities for differentiation.
Editorial & Content Development
Conceive, commission, write, and edit thought leadership articles, research commentaries, faculty op-eds, institutional reports, newsletters, and executive communications. Work closely with academics to translate technical policy research into clear, compelling narratives that maintain intellectual rigour. Manage editorial calendar, coordinate production of key publications, and contribute to the development of content frameworks and institutional messaging.
Digital & Multimedia Content
Develop and manage content across digital channels - podcasts, videos, infographics, and social media - that make complex policy ideas accessible and engaging. You'll conceive content strategy and coordinate production, working with designers, videographers, and external vendors as needed. Plan and execute campaigns across social media, email, and paid channels. Oversee website copy for accuracy and brand alignment. Coordinate with departments on digital initiatives supporting student recruitment, alumni relations, executive education, and research visibility. Use analytics to measure performance and inform strategy.
Brand & Strategic Support
Support maintenance and application of our editorial voice, brand identity, and messaging standards. Develop toolkits and templates that enable colleagues to communicate clearly and consistently. Provide editorial guidance and support to faculty, colleagues, and students. Track media coverage and audience engagement, analyse trends, and prepare reports with actionable recommendations for senior leadership. Support major School events through promotion, content capture, and post-event amplification.
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