Assistant Manager, Marketing, Recruitment and Admissions

Updated: 3 months ago
Location: Singapore,
Job Type: FullTime

The Assistant Manager is responsible for initiating and implementing marketing activities that supports the growth and enrolment objectives of the ACP - focusing on the Part-time MBA Programme which will be delivered in Vietnam. The role will assist the reporting manager to develop and execute marketing plans for the targeted market and program.

Key Responsibilities


  • Formulate and implement the annual marketing & social media activities for the Part-time MBA Program in Vietnam
  • Initiate and organize events such as information sessions, interviews and admission events
  • Stay informed of trends and communications on social media, forums, etc. and to improve content management strategy on these platforms
  • Track key performance and growth metrics and to provide market trend reports, forecasts, competitive analysis, and campaign results  
  • Produce marketing collaterals including video content to create awareness and lead generation
  • Collaborate with Sales and Business Development to define, build and execute sales targets from lead generation to revenue realization.
  • Devise effective marketing plan (ie.lead generation, event sponsorship, print, etc.) within the budget allowed.

Recruitment (Lead management)

  • Collaborate with internal and external stakeholders to increase support and awareness for the programme
  • Manage and execute content marketing deliverables (including content creation calendar) to cover topics aligned with the programme's recruitment
  • Assist in coordination with partner university for marketing and recruitment activities
  • Explore available student's loan and financing options in Vietnam.
  • Address enquiries and initiate efforts for lead conversion

Key Decisions/ Dimensions

  • The incumbent will initiate and implement marketing plans, with a focus to identify new channels for prospective student generation.
  • The incumbent will identify and engage with relevant stakeholders and is responsible for developing and executing lead generating activities (lunch and learns, information sessions, education fairs, webinars, etc.).
  • The incumbent will achieve the student enrolment targets for the assigned Part-time MBA Programme in overseas market.

Competencies & Qualification Requirements

  • A degree holder from a recognized university
  • Preferably with at least 5 years of relevant work experience
  • Prior experience in the higher education market especially in ASEAN market is a plus
  • Excellent interpersonal, communication, and analytical skills
  • Meticulous and resourceful with a passion to achieve
  • Strong organizational and problem-solving skills
  • Able to work independently as well as in a team to achieve goals
  • History of creating content for social media
  • Excellent communication skills in English, both written and verbal
  • Proficient in Microsoft Office (Excel, Powerpoint, Word)

Hiring Institution: NTU

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