Associate Professor of Innovation Management and Entrepreneurship

The

Nijmegen School of Management

(NSM) is an academic centre of research and higher education, focusing on institutional and managerial issues within complex organisations. There are seven disciplines within NSM: Business Administration, Public Administration, Political Science, Economics and Business Economics, Social and Political Sciences of the Environment, Human Geography, and Spatial Planning. NSM strives for a multidisciplinary approach. The educational programme is characterised by small-scale teaching and provides a stimulating learning environment with an emphasis on the development of academic skills. NSM employs 330 FTEs, 75% of whom are academics. Currently, NSM has approximately 5,000 students. NSM's research activities fall under the responsibility of the interdisciplinary Institute for Management Research (IMR). Under the motto 'Creating Knowledge for Society', IMR focuses on academic research into the development, design and effectiveness of the public and private structures that regulate, govern or manage human interactions. 

The

Department of Business Administration

is responsible for the BSc programmes in Business Administration (including a full track offered in English, and a track in International Business Administration) as well as eight specialisations within the MSc programme in Business Administration (all in English), including one in Marketing and one in Innovation and Entrepreneurship. The department's interdisciplinary research programme is called Responsible Organisation and addresses the multiple values underlying responsibility, the conditions required to realise those values, and the interventions geared to the transition of organisations towards responsible organisations. The Department of Business Administration co-creates knowledge with multiple stakeholders in the wider community to ensure the impact of its scholarly work.

The Associate Professor of Innovation Management and Entrepreneurship will be a member of the chair group of Marketing, which is part of the department of Business Administration. The group participates in various courses in the Department's Bachelor's degree programme and is responsible for the Master's specialisation in Marketing. The latter focuses on the development and maintenance of relations with existing and new customers and is designed to help students develop the analytical skills needed to study complex management issues from a broad, interdisciplinary business perspective. In addition, the chair group of Marketing has a strong presence in the Master's specialisation in Innovation and Entrepreneurship, which teaches students how to deal with the challenges that entrepreneurs, intrapreneurs and innovative firms face when identifying ideas for innovations, managing innovation projects, developing business plans, creating new markets for their innovations, and positioning themselves in a business ecosystem.

The research conducted by the chair group of Marketing fits in well with the Responsible Organisation research programme of the Department of Business Administration. More specifically, the chair group's research focuses on the responsible aspects of consumer behaviour and marketing management and innovation, including topics such as customer co-creation, environmentally friendly consumer behaviour, healthy food consumption, adoption of innovations, stakeholder marketing, market creation for sustainable innovations, open innovation, and green product development. Members of the chair group have published in high-impact journals such as the Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, and the Journal of Product Innovation Management.

Radboud University
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