The department of Industrial Design is one of the nine departments of the Eindhoven University of Technology (TU/e). Research at the department is focused on two areas or thematic clusters: Future Everyday and Systemic Change. The position that is currently available will be part of the Future Everyday cluster.
The Future Everyday cluster investigates the everyday interactions between individual people and the highly interconnected technology that surrounds them. We measure, model and design for the user experience when individuals interact with social-technological networks in their homes, at work, in transit, while doing sport or going out.
The Systemic Change cluster focuses on designing innovations that have impact on systemic structures and groups of people, ultimately aiming to address large-scale issues such as urban health, future mobility and sustainability. Field data is used in novel iterative and circular research-through-design processes involving strategic alliances of stakeholders.
Research and education at the department are highly interconnected. In particular, Bachelor, Master and PhD students intensively collaborate with research staff in so-called squads dedicated to specific research topics, e.g. the Future Mobility squad.
'Future Everyday bridges the gap between emerging technologies and people's everyday life.'
The Future Everyday cluster is concerned with understanding, exploring, and shaping an everyday life of individuals/small groups that encompasses the new reality of living and working, in spaces that are becoming more responsive, continuous and experiential in the future with emerging technologies. Currently, we focus on designing with technologies such as internet of things, wearables/soft things, small/local data, machine learning --- and designing for aesthetics in an everyday life with all the nuances and subtleties, that is inherently dynamic, ever-changing and shaped by personal and collective values, needs and desires. We seek to better understand how to create the right conditions --- over time and space --- to allow human-technology relationships to grow and adapt to future situations. We aim to characterize the innate or emergent qualities these future objects, artefacts and tools need to be endowed with.
One of the central application domains for the Future Everyday is mobility. Mobility, and more specifically smart mobility and automated driving and the way this changes the human role and interaction with technology, is a central part of everyday life.
Currently, the automotive domain is going through a major and disruptive change, from manually driven vehicles to self-driving vehicles in various levels of support, depending on the technology onboard and the circumstances encountered. There is a need to understand and anticipate the effects of this disruptive change, and investigate (research) and tune (design) the technological developments towards the (emerging) interests of people. Therewith, driver support systems and automated driving offers an ideal case for developing research and design methods and for designing for disruptive changes in everyday life, and for collecting insights into how disruptive changes are integrated in everyday life.
For this position, 3 main topics have been identified for exploration, research and innovation:
Furthermore, such methods and insights are generic in the sense that they can also be applied outside the automotive domain and knowledge and design methodologies from researchers in both the Future Everyday and the Systemic Change groups can be used for cooperation in the Mobility design, such as adaptive interfaces, multimodal interfaces, shape changing interfaces, designing for behavioural change, implicit design, ecological interfaces, research through design, human robot interaction, artificial intelligence in design etc.
In recent years, the focus has been more specifically on the subdomain of human factors for autonomous driving, with topics such as trust and acceptance, shared control, situation awareness and motion sickness, and interaction between autonomous vehicles and pedestrians.
Mobility is an excellent application domain for research and design in the area of intelligent systems (the mission of the Industrial Design department). At the same time, Automotive Human Factors is an essential subdomain in the spearhead Automotive of the Smart Mobility Strategic Area of TUE and one of the important Moonshots (Responsible Mobility) of EAISI (Eindhoven Artificial Intelligence Institute). In the department, we work together with the Human Technology Group within IE&IS (Industrial Engineering & Innovation Sciences), where we also collaborate on Ethics and AI. You will be part of the formal Mob Com (mobility community, as organized by the programme director Smart and Responsible Mobility of TU/e), where all researchers working in the area of mobility exchange ideas and work together, including people who work on the technology of cooperative and automated vehicles.
Education & Research
The assistant/associate professor will actively contribute to education in ID. Education shall address all levels in this department: at Ba, Ma and PhD levels. A major contribution will be provided to the Smart Mobility cluster in terms of helping develop a vision for research and education within ID relating to Smart Mobility, translating this vision into educational activities and design projects with industrial clients, coaching student projects, and coordinating teaching activities in the department relating to smart mobility. Furthermore, the assistant/associate professor will contribute to the development, running and evaluation of courses (mandatory and elective) relating to human-computer interaction and the human aspects of designing smart products, systems and services. He/she will contribute to further develop integration between education and research, which is also in line with the expertise in a design research approach. The assistant/associate professor will also contribute to the courses on automotive human factors at the Bachelor and Master level and will help with writing and performing new research proposals for the European Horizon calls, the Dutch Research Council (NWO) and other regional and European funding bodies.
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