Junior Professorship of Digital Marketing (W1 with tenure track to W3)

Our Faculty of Management - WFI Ingolstadt School of Management invites applications for the

Junior Professorship of Digital Marketing

(W1 with tenure track to W3)

to be filled by October 1, 2022. This tenure track professorship is financed by the federal states and government program for promoting young researchers. The common guiding principle for the acquired professorships is the topic “For a human-centered digital society”. The aim is to approach the transformation of politics, the industry and society that is caused by ongoing digitalization within the research and teaching practice.

Employment will be effected on the basis of a temporary public servant or private law employment relationship in pay grade W1. The employment relationship is initially limited to three years. After successful interim evaluation, it will be extended by another three years. In case of a successful tenure evaluation and subject to fulfillment of the employment law requirements, the position of the tenure track professor will be transferred into a public servant employment relationship for a permanent professorship with pay grade W3.

The KU is committed to increasing the percentage of female professors and therefore explicitly encourages female researchers to apply.

Your responsibilities

You will work independently on research projects on digital marketing, e.g. on topics like social media marketing, online marketing, innovative digital business models, digital platforms, sharing economy, (re-)targeting, search engine marketing, e-commerce, virtual and augmented reality, digital assistants or gamification. You will work on these topics against the background of at least one of the three areas of data-driven marketing, consumer behavior or marketing strategy.

The KU as well as the WFI expect the successful applicant to pursue cooperative international and interdisciplinary research and will encourage you in this undertaking. You will demonstrate your ability to acquire peer-reviewed third-party funding for our research area and strengthen your own and the WFI’s scientific profile.

You will represent the subject of digital marketing with references to the core areas of marketing (product, price, promotion, and place) in teaching. You will hold classes in German and English especially in the Master’s program Business Administration (specialization MARKT), as well as in the Bachelor’s program Business Administration (Major in Management & Marketing). You will coordinate the development of your teaching program with the other chairs that are involved in these specializations. We would welcome the successful candidate to take an active part in the academic self-administration.

Furthermore, active participation in the Artificial Intelligence Ingolstadt gGmbH (AININ) is desired. In addition, the successful candidate is also expected to directly contribute to the KU tenure track topic “For a human-centered digital society”.