Communications Manager (f/m/d) specializing in Social Media

Job Code: 431

Job Offer from March 28, 2024

Join the Max Planck Digital Library(MPDL) in Munich, a central institution within the Max Planck Society for the Advancement of Science (MPG), serving and supporting all 84 Max Planck Institutes and research centers in Germany and globally.
The MPDL Communications & Press group is at the forefront of promoting MPDL's initiatives both internally and externally through innovative marketing campaigns, roadshows, digital platforms, social media, and diverse events. Our team is instrumental in crafting marketing strategies for MPDL's array of tools and services and organizes interdisciplinary events.

We are currently on the hunt for a Communications Manager (f/m/d) specializing in Social Media to amplify our voice and presence!
Innovate with us – Redefine how science & tech communicate

•     Design and implement tailored communication concepts and strategies for diverse scientific audiences
•     Formulate and execute comprehensive and cross-platform social media strategies across MPDL channels (LinkedIn, Twitter, Instagram, and TikTok) to increase brand visibility and engagement
•     Be our face on Social Media: represent MPDL as the quintessential social media ambassador
•     Plan, create, and publish content across our various social media channels
•     Conduct monitoring and KPI-driven reporting to measure success and refine content strategies
•     Develop and collaborate on innovative marketing strategies in close partnership with the team, contributing to the development and execution of campaigns that effectively promote MPDL's initiatives and enhance our market presence
•     Lead the expansion of our marketing and social media footprint, cultivating engagement with our communities and Max Planck Institutes
•     Write press releases and news articles for websites, ensuring clear and engaging communication of MPDL's initiatives and achievements
•     Foster community engagement and maintain stakeholder relationships
•     Manage daily operations for our websites and social media, including briefing, production, project management, scheduling, posting, and content creation
•     Collaborate with all MPDL departments to align marketing campaigns and events
•     Coordinate with external agencies and freelancers

•     A university degree in Communications, Marketing or comparable qualification
•     3-5 years of experience in PR, social media management, or a comparable position
•     Skilled at communicating complex scientific concepts
•     A deep understanding of innovative knowledge transfer within the scientific community
•     Fluent in the language of social media and adept at engaging with digital natives
•     Balance creative mindset with strong analytical skills
•     Proficiency in data interpretation and establishing robust metrics for organic engagement, growth, and reach
•     Always be up to date, follow trends, think outside the box – be a trendsetter with a knack for innovative thinking
•     Have a passion for science, innovation, technology, and current trends
•     Good knowledge of Adobe Creative Cloud, enabling the creation of visually compelling content
•     Fluent in German and English, with proficiency in other languages considered an advantage
•     If you do not meet all the requirements, please apply anyway if you are really interested. You can also learn a lot while working with us and grow into the role!

A highly interesting, challenging and varied job I At the interface between research, tech, science and administration I A committed team I Opportunities for further training and development I Company pension plan and other social benefits I Flexible, family-friendly working hours as well as a work-life balance I Possibility of mobile working I Company health promotion I 30 days‘ vacation (for a 5-day week) + familiarization days I A discounted job ticket for public transport

Employment, social benefits and remuneration are based on the collective agreement for the public service (TVöD-Bund); grouping is based on qualifications. The position is to be filled immediately and is initially limited to 2 years.

The Max Planck Society strives for gender equality and diversity and welcomes applications from all backgrounds. We seek to increase the proportion of employed women in those areas where they are underrepresented and explicitly encourage women to apply for this position. We are also committed to recruiting more individuals living with disabilities and strongly encourage them to apply.

We look forward to receiving your application with CV and references. Additionally, we encourage you to provide examples of your previous social media work to showcase your expertise in the field.

Online Application