International PR & Branding (PRB) Manager

;, China

Updated: about 1 year ago
Job Type: FullTime
Deadline: 30 Jun 2023

Xi'an Jiaotong - Liverpool University – International Business School

Report to:

The Deputy Dean of IBSS

Roles & Responsibilities:  

  • Research, develop and implement international strategies and plans to promote the IBSS brand, applied to courses of study, research, institutional partnerships, corporate engagement and knowledge transfer;
  • Undertake market research to inform international marketing and recruitment strategies, monitor competitive intelligence, etc. for the University overall, for specific geographic markets or for specific academic programmes;
  • Plan and produce digital marketing campaigns in foreign markets that include electronic direct mail, web marketing, social media, etc.
  • Assist in the production of digital marketing campaigns in domestic markets that include electronic direct mail, web marketing, social media, etc.
  • Plan and produce off-line integrated marketing communications that may include print collateral, advertising, promotional events, marketing merchandise, public relations, etc. to achieve campaign or programme objectives;
  • Work extensively with UMC teams to identify stories and other content for websites, collateral material, digital/social media marketing initiatives, videos, campaigns, direct marketing, etc.;
  • Prepare communication campaigns or bespoke collateral to support student recruitment at educational fairs, establish KPIs and work with recruiting teams to monitor effectiveness;

    • Qualifications and Experience:

    • Bachelor’s degree or equivalent professional qualification in a business field is essential; MBA, master’s degree in Marketing or Business Communication, or equivalent postgraduate qualification/s is preferred;
    • Ideally, at least five years of experience in Public Relations/Communications/Marketing Management related position in a corporate or institutional setting; ideally, minimum of three years of directly relevant experience and in-depth knowledge of higher education is preferred;
    • Excellent English level, preferably native or near-native competence in English;
    • Significant experience with digital marketing and electronic direct marketing is strongly preferred;
    • Experience working with creative teams to develop complex projects such as collateral material, videos, websites or advertising;
    • Superior writing skills are essential, with the ability to write and proof read English content of publishable quality; presentation and interpersonal skills are also required;

    To apply, click to 'Apply' button.


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