Digital Marketing Manager

Job title: Digital Marketing Manager

Line manager: Head of Marketing

Location: Beijing

Purpose of the role:

This role is responsible for growing revenue across paid media and SEO channels through launching online campaigns, analysing data and monitoring overall website traffic. Successful candidate should have profound knowledge in both SEM and SEO.

Need to do:

Research Square is home to American Journal Experts (AJE) and the Research Square preprint platform. As a subsidiary of Springer Nature, we are hiring a Digital Marketing Manager in China, to support the continuous growth of our B2C business along with the entire growth team members.

Research Square is passionate about making research communication faster, fairer, and more useful. Since 2004, AJE has provided manuscript preparation services to hundreds of thousands of researchers and continues to help researchers successfully communicate their work. Launched in 2018, our platform is the fastest growing preprint server in the world. Preprint servers facilitate the dissemination of science by allowing for the early sharing of scientific results and enabling public conversations around the work. We have ambitious growth plans for expanding the preprint server ecosystem to include a range of valuable paid services for researchers.

We are a high-growth, mission-driven company that regularly wins awards for our workplace culture, pace of growth, and innovations. Our team embraces and fuels change, fights for simplicity, is adamantly focused on serving our customers, and applies a data-driven approach to continually improving the impact we have. Through our AJE brand, we have become the most trusted manuscript editing provider in China and are committed to serving authors with the highest levels of editing quality and customer service in the future.

Leading our revenue growth efforts, the Digital Marketing Manager will own the strategy and execution of paid media, organic search, affiliate and display channels. We expect this individual to have the capability to build the strategy across all our branding and product lines, and to determine our most efficient and effective channels for revenue growth, while maximizing conversion rate and return on investment. Key metrics include paid and organic search revenue, ROAS, CPS, conversion rate.

The right candidate will be a self-starter, comfortable working with complex data, has direct experience running paid marketing programs, SEO/SEM and content seeding, an expert in tackling revenue growth and result optimization in China local omni-channel environment.

Key tasks:

• Own China paid channels: search engine ads and partner website ads; • Own SEO project and implement website SEO plans; • Monitor website traffic and update contents for CN website; • Explore local search engine content strategy to increase website organic traffic; • Dive data from marketing perspectives and share insights within the team, offer suggestions to the Product team to enhance product competitiveness; • Monitor and conduct competitor analysis in digital marketing; • Collaborate with Customer Marketing Manager, Product team, UX designers to support customer journey throughout the research lifecycle to establish growth strategies; • Make digital marketing strategy, work on marketing budget planning and allocation; • Work with internal teams to set targets for promotions, conduct tests, report on and communicate results to stakeholders; • Closely work with Sales, Customer Support and Global team for new product launch and revenue growth projects.

Key relationships:

This role will report to the Head of Marketing, and work closely with the Customer Marketing Manager, Product team, UX designers, Account Development Manager, Engineering, and Customer Support team in China and US.

Qualifications:

Bachelor or Master’s Degree

Skills/knowledge:

• SEM and SEO knowledge is a must, content or web design experiences are highly preferred; • Strong analytical and data mining focus, able to generate insights and solutions or build a strategy from large data sets, familiar with Google analytics; • Strong focus on achieving revenue goals; • Highly motivated and with entrepreneurial thinking in driving impact and continuous improvement for overall business; • Ownership mindset and ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude; • Strong collaboration work across departments and third party agencies with a strong communication skill; • Excellent English speaking and writing skills.

Experience:

• 5+ years’ experience in digital marketing, advertising agency, start-up/tech, and/or strategy with a heavy e-Commerce emphasis; • Direct experiences in SEO and SEM, experience in content and website design will be a strong plus; • Proved experience in achieving goals: customer acquisition, revenue, CPS or ROAS; • Experience in making market strategy and budget planning; • Familiar with China local omni-channel environment and media trends.

Takes initiative to identify current and potential problems and determines the best possible solution. Involves and/or manages the people and resources required. Identifies the cause of problems and key issues through investigation; identifies effective, logical and practical solutions. Makes decisions in a timely manner and evaluates their effectiveness.