Senior Strategic Communications Officer, Reach Alliance (Term)

Date Posted: 11/20/2023
Req ID: 34917
Faculty/Division: Faculty of Arts & Science
Department: Munk Sch Global Affairs & Public Policy
Campus: St. George (Downtown Toronto)
Position Number: 00046915

Description:

About us:

The Faculty of Arts & Science is the heart of Canada's leading university and one of the most comprehensive and diverse academic divisions in the world. The strength of Arts & Science derives from our combinedteaching and research excellence in the humanities, sciences and social sciences across 29 departments, seven colleges and 46 interdisciplinary centres, institutes and programs.

The Reach Alliance is a global research and leadership initiative examining how critical interventions and innovations reach the hardly reached – including populations that are left behind due to geography and infrastructure, disability or refugee status, or because they are administratively invisible. The Reach Alliancerecruits top students, equipping the next generation of leaders to produce actionable insights, addressing some of the world’s most pressing problems. Our global university network includes: Ashesi University, the University of Cape Town, Tecnológico de Monterrey, Singapore Management University, University College London, University of Melbourne, University of Oxford, and University of Toronto. We prioritize knowledge, knowers and ways of knowing that have been traditionally disengaged andexcludedfrom so-called ‘legitimate’ academic knowledge, and together that foster an exceptional and diverse network of partners around the world. The Reach Alliance was created in 2015 by the University of Toronto’s Munk School of Global Affairs & Public Policy, in partnership with Mastercard’s Center for Inclusive Growth.

This is a term postion that will end approximatly on December 2024, with possibility of extension.

Your opportunity:

Reporting to the Director, Research Alliance, the Reach Alliance Senior Strategic Communications Officer is responsible for coordinating marketing and outreach for the Reach Alliance. The Senior Strategic Communications Officer will develop and implement marketing plans to promote the Reach Alliance and advise on best practices. They will be responsible for creating, editing and producing materials and maintaining the Reach Alliance's online platforms, and will collaborate with students, faculty mentors, staff and freelancers to generate content and to grow the Reach Alliance brand.

To be successful in this position, the incumbent will work with external partners, foster relationships with stakeholders and support the implementation of key initiatives and events, including the Reach Symposium. The Senior Strategic Communications Officer will also monitor and report on the success of outreach campaigns and continuously analyze/assess the effectiveness of marketing campaigns.

Your responsibilities will include:

• Developing and implementingmarketing plans to promote programs, events and/or initiatives that support strategic objectives
• Developing and implementing marketing plans to support business development and revenue-generating strategies and/or activities
• Implementing marketing plans to strengthen brand profiles
• Building and strengthening relationships with stakeholders and partners of strategic importance
• Delivering presentations to promote programs, opportunities and/or initiatives
• Producing promotional and outreach materials
• Implementing marketing project plans
• Consulting with clients regarding the development of project scope and resources

Essential Qualifications:

• Bachelor's Degree in Business, Global Affairs or equivalent combination of experience and education. Master level degree in Human Rights & Humanitarian is an asset.
• Minimum five years of recent and relevant experience in media, communications, advertising, or public relations in a research institute or non-for-profit sector, working with national and international multidisciplinary teams, partners, and stakeholders in Canada and low/middle-income countries.
• Experience working on issues related to the UN’s Sustainable Development Goals and reaching hard to reach populations is a must
• Experience working with or coordinating across different stakeholder groups, including the private sector, public sector, civil society and universities
• Experience working in larger project teams, including relevant expertise in managing the design, implementation and evaluation of digital communications strategies/plans
• Experienced and highly skilled at writing and editing, including crafting social media posts, writing web content and e-newsletters and related items
• Experience ensuring that digital communication collateral adheres to brand identity and relevant style guides
• Experience in editing, reviewing and communicating academic work to the general public
• Experience using Google AdWords and related tools
• Demonstrated experience in website and social media management, including the ability to measure and assess the success of digital communications strategies,experience creating animated / video posts for social media platforms
• Experience in editing, reviewing and communicating academic work to the general public
• Experience using Google AdWords and related tools
• Demonstrated experiencein website and social media management, including the ability to measure and assess the success of digital communications strategies, experience creating animated / video posts for social media platforms
• Experience using project management tools (eg. Notion and Smartsheets)
• Exceptionally skilled at using social media channels (including Twitter, LinkedIn, Facebook, Instagram and YouTube), with proven experience managing a branded account
• Knowledge of the Sustainable Development Goals
• Advanced proficiency using content management systems for website management (eg. WordPress) ; Advanced proficiency using Canva and/or Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere/Rush)
• Demonstrated experience creating and maintaining editorial / content calendars
• Advanced proficiency using of Microsoft Word, Excel, PowerPoint required
• Proven experience using social media management tools (eg. Hootsuite / Sprout Social); Proficiency at creating reports using Google Analytics and other reporting tools
• Strong understanding off and commitment to the university's equity principles

Assets (Nonessential):

• Strong knowledge and understanding of and commitment to the university's equity principles
• Fluency in French is considered a strong asset

To be successful in this role you will be:

• Achievement oriented
• Communicator
• Motivated self-learner
• Problem solver
• Resourceful
• Team player

Closing Date: 01/31/2024, 11:59PM ET
Employee Group: USW
Appointment Type: Grant - Term
Schedule:
Pay Scale Group & Hiring Zone:
USW Pay Band 13 -- $83,150 with an annual step progression to a maximum of $106,336. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations
Recruiter: Ann Yang

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.