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Oversees all communications, PR and marketing activities at the Goodman Cancer Institute (GCI) ensuring they support its mission and objectives, in collaboration with all relevant stakeholder groups and as a key member of the GCI executive committee.
Provides professional communications and media relations expertise to build and enhance the Institute’s public image and profile.
Designs and implements comprehensive communication, marketing and PR plans (2-year and 5-year plan) to support and promote the GCI’s internal and external visibility, fundraising efforts and business development opportunities.
Implements brand strategy to promote and present a consistent image of the GCI as a major institution for cancer research of international caliber including developing communication tools campaigns and channels, training researchers, trainees and staff in brand strategy implementation, and increasing local capacity as brand ambassadors for the Institute.
Develops communication and marketing plans for internal and external projects and activities working collaboratively with other staff for input as appropriate. Develops communication projects from concept to production, working with internal and external resources. In collaboration with the fundraising officer, develops, plans and implements PR and marketing strategies to create new opportunities around signature events.
In collaboration with the McGill and Faculty media teams, develops and activates media contacts to successfully present stories to the media, follow-up on news releases, and implement publicity plans, as well as to advise and coach GCI spokespersons.
Develops and implements comprehensive communication services, including news, public relations, social media, translation, graphic design, audiovisual, photography, web and multimedia.
Maintains and regularly updates the GCI’s websites.
Generates story ideas around Institute researchers and their work, partnerships, grants etc.
Produces content for publications.
Strategically develops the Institute’s social media campaign to generate increased interest in the Institute’s research and activities.
Creates print and online communication materials to build the GCI’s national and international reputation including but not limited to:
a) Finding images and managing photographic assets and projects.
b) Writing, editing and posting a variety of articles for electronic and print publication.
c) Publishing brochures and newsletters.
d) Overseeing publications distribution and annual impact report.
e) Drafting and disseminating speaking points and other communications materials.
f) Drafting communications supports in alignment with the brand strategy.
Champions outreach to students, public, donor communities, government entities and programs, and the scientific community.
Monitors McGill, industry and competitors’ news and events to capitalize on opportunities to introduce the GCI into conversations.
Participates in senior level meetings and represent the unit at internal and external meetings.
Develop reports, documents and other metrics to support executive level reporting and continuous improvement.
Liaises with the Faculty’s Office of Communications to share best practices and access resources, to ensure coherence with McGill visual identity and quality guidelines, and to broadly promote GCI successes, news and events.
Minimum Education and Experience:
Bachelor's Degree 5 Years Related Experience /
(MPEX Grade 06) $73,350.00 - $91,690.00 - $110,030.00
Hours per Week:
33.75 (Full time)
Position End Date (If applicable):
Deadline to Apply:
McGill University hires on the basis of merit and is strongly committed to equity and diversity within its community. We welcome applications from racialized persons/visible minorities, women, Indigenous persons, persons with disabilities, ethnic minorities, and persons of minority sexual orientations and gender identities, as well as from all qualified candidates with the skills and knowledge to productively engage with diverse communities. McGill implements an employment equity program and encourages members of designated groups to self-identify. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, email@example.com .
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