Marketing Specialist

This competition is an internal expression of interest opportunity as part of the Service Excellence Transformation initiative and is restricted to NASA salaried university employees (Regular and Auxiliary Salary) currently employed with the university or within a current notice period. Applicants must demonstrate that they have recent and relevant experience performing some or all of the duties sought through the advertisement they are expressing interest in.  Please indicate your internal status using the "Advertisement" drop down menu when applying.

This position may be used to fill multiple positions. 

This position offers a comprehensive benefits package which can be viewed at: Faculty & Staff Benefits .

Reporting to a Director within Marketing, we are seeking an energetic Marketing Specialist that has excellent communication and collaboration skills, as well as strong analytical and problem solving capabilities. As a Marketing Specialist, you will be part of a team of marketing professionals whose responsibility it is to support seamless delivery of marketing campaigns that drive the university’s brand and business priorities within one of three portfolios (Development & Demand Generation, Brand and Student Recruitment Marketing).

The Marketing Specialist  has the primary responsibility of assisting the internal marketing and communication teams on developing and executing the University of Alberta’s marketing strategic plan. In addition, the specialist will be responsible for building, executing and delivering marketing/communication services to our internal partners, and be accountable for project management, from planning through to execution, including workflow, budget management, and reporting.

Key components of this position include creating consumer insights, monitoring trends, creating work plans, developing integrated campaigns, and monitoring/improving market results. Working closely with the Marketing Directors and Marketing Strategists, the Marketing Specialist will manage day-to-day marketing activities and will act as a key client service point of contact.

This person will:

• In collaboration with the Marketing Director and Strategist, create integrated marketing plans that meet the university’s marketing strategies and objectives.
• Interface with and contribute to cross-functional marketing teams to deliver all elements of campaigns.
• Have overall accountability for end to end execution of internal partners’ marketing projects ensuring work is completed accurately,within the agreed upon timelines and budget.
• Gain a deep understanding of the marketing channel requirements and proactively anticipate client needs, identify solutions and increase the value of service.
• Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, university websites, SEM/SEO strategy development, brand awareness and demand initiatives while clearly communicating how these channels work together.
• Collaborate with the content and creative services team on the production of marketing and communication materials for their client partners.
• Produce post-campaign documentation for internal and external purposes.
• Build relationships with the internal agency, external suppliers and vendors ensuring projects are delivered on-time and on-budget.
• Understand the role of different media options and their impact on achieving marketing objectives and oversee effective execution of tactical media and creative plans.
• Analyze past results and make recommendations to maximize return on investment.
• Navigate through roadblocks by engaging key stakeholders/sponsors.
• Use data combined with judgement to make recommendations and drive action.
• Participate fully as a member of the team, supporting a positive work environment that promotes service to the faculties/business units, quality, innovation and teamwork and ensures timely communication of issues/points of interest.
• Share knowledge, information, skills, and subject matter expertise within the team and business unit.
• Keep current on emerging trends/developments and grow knowledge of business, related tools and techniques.
• Keep others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities.
• Contribute to a fair, positive and equitable environment that supports a diverse workforce.

Required Skills / Special Qualifications

• Degree in Marketing/Communications or related field.
• 5+ years in professional marketing roles with an understanding of marketing strategy and support and the overall media landscape, including digital and brand advertising.
• Strong digital marketing technical skills, including web content management, marketing automation, SEO, SEM, social media, and Google Analytics.
• Experience working in an internal marketing department and or familiarity with agency-client service delivery models.
• Ability to execute creative development and production processes.
• Excels at building relationships and maintaining strong relationships with stakeholders.
• Experience managing and working in collaboration with creative teams while demonstrating cross-functional influencing skills.
• Superior attention to detail as well as excellent verbal and written communications skills.
• A ‘‘hands on’’ creative and dynamic approach for delivering project results with a focus on best practices.
• Strong analytical, project management and performance measurement skills.
• Ability to think strategically and problem solving skills.
• Ability to manage a large volume of work while thriving in a fast paced, high expectation environment.
• Ability to manage multiple projects and demands at a time.
• Understanding the principles of agile marketing is an asset.

Please indicate in your cover letter which two portfolio(s) you are most interested in (Development & Demand Generation, Brand and/or Student Recruitment), detailing how your previous experiences could be drawn upon and best deployed in service of that specific portfolio.

Development & Demand Generation

The development and demand generation portfolio is responsible for the growth and expansion of marketing revenue streams for Development and Alumni Relations, Facilities & Operations and Student Recruitment.  This team will design and oversee the execution of multi-touch demand creation programs that drive pipeline creation and revenue to ensure we are developing the right tools and talent to drive audience engagement and conversion.

Brand

This portfolio is responsible for the development of a comprehensive brand strategy that drives student recruitment, improves institutional and program rankings as well as revenue generation through the provision of efficient and effective brand marketing programs. The brand team will deliver multifunctional go-to market brand marketing strategies that align with our business strategies to impact recruitment growth, development, alumni, reputation rankings, etc. This portfolio will work closely with colleagues in Research and Innovation, EDII, and Government and Community Relations.

Recruitment Marketing

The recruitment marketing team is responsible for marketing strategies related to domestic, international, graduate and extension recruitment marketing in support of university-wide and faculty enrolment goals. This team will also work to enhance the reputation and brand identity of the U of A in the provincial, national and designated international marketplace, communicating with multiple target groups including students, influencers, industry partners, local and national media and higher education innovators.

COVID-19 Vaccination: Proof of full vaccination against COVID-19 in compliance with the University’s COVID-19 Vaccination Directive. Fully Vaccinated means a status an individual achieves 14 days after having received the recommended number of doses of a COVID-19 vaccine approved by Health Canada or the World Health Organization, and requires the individual to maintain the recommended number and type of vaccine doses as updated and required by Health Canada thereafter.

Note: Online applications are accepted until midnight Mountain Standard Time of the closing date.

We thank all applicants for their interest; however, only those individuals selected for an interview will be contacted.