Marketing Coordinator

Staff - Union

Job Category
CUPE 2950

Job Profile
CUPE 2950 Salaried - Marketing & Comm Asst (Gr5)

Job Title
Marketing Coordinator

Department
Business Development | Conferences and Accommodation

Compensation Range
$4,188.00 - $4,400.00 CAD Monthly

Posting End Date
February 1, 2024

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career. 

Job Summary
The Marketing Coordinator assists with the design, development and implementation of marketing, communications, sales and social media initiatives in Conferences and Accommodations. Reporting to the Marketing and Business Development Manager, the Marketing Coordinator will coordinate and implement both print and digital marketing initiatives and perform other sales and marketing administrative duties.
Organizational Status
Reports directly to the Marketing and Business Development Manager at Conferences and Accommodations. The position will also work and collaborate with other Conferences and Accommodations staff and other UBC units as required.
Work Performed

• Creates and posts social media content. Manages the day-to-day postings and all follower engagement and correspondence across Conferences and Accommodations’ various social media accounts.

• Creates and maintains a weekly social media calendar.

• Coordinates and executes digital projects such as Google Ads, Instagram, Twitter, Facebook, LinkedIn, and email marketing.

• Responds to guest feedback via online review sites such as OTAs (online travel agencies) like Expedia, Booking.com, Trip.com, among others, as well as review sites such as Google, TripAdvisor, Facebook and other similar platformss. Escalates and facilitates the resolution of any guest issues that may arise.

• Works with our SEO partners to employ SEO and paid media initiatives. Monitor and report on paid media campaigns to ensure that they reach KPI targets.

• Sends out weekly or monthly analytic reports tracking key metrics and providing insights and action recommendations to ensure ongoing guest improvements. This includes reports pertaining to web analytics, social analytics and online reputation/review reports.

• Assists in the writing, editing, designing and proofreading of communication content that includes but is not limited to blogs, websites, digital ads, social media, and print.

• Develops and coordinates the production of print projects, merchandising projects, and other communication materials. This may include but is not limited to brochures, signage, sales materials, branded collateral, swag and more.

• Update websites using CMS (WordPress).

• Sets up promotions and offers and ensure implementation on our websites, OTAs and Property Management systems.

• Assists with photoshoot coordination as needed.

• Schedules ad implements CoolSigns displays.

• Creates, proofreads and edits basic signage, sales materials and social media posts.

• Oversees arrangements for printing and distribution of materials.

• Maintains brand standards by keeping messaging, look, and feel of all marketing materials aligned with existing brand guidelines.

• Communicates professionally with internal and external stakeholders in a professional and concise manner.  

Consequence of Error/Judgement
Misrepresentation or inaccuracies of Conferences and Accommodations, its properties and events in marketing materials, advertisements, website, social media etc. will negatively affect relations with guests and conference clients, and potentially jeopardize revenues and customer relations. Online reputation and brand of Conferences and Accommodations and its various brand would also be negatively impacted. Poor decisions regarding the implementation of marketing initiatives will impact Conferences and Accommodations, as this position is responsible for helping to drive revenue and growth. Poor interpersonal skills would result in poor staff relations.
Supervision Received
Reports to the Marketing and Business Development Manager.
Supervision Given
May coordinate the work of staff where needed. Explains work procedures to new or inexperienced staff. May direct the work of internal and external service providers.
Minimum Qualifications
High School graduation, plus two years of post-secondary education, plus three years of related experience, or an equivalent combination of education and experience.
- Willingness to respect diverse perspectives, including perspectives in conflict with one’s own
- Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion
Preferred Qualifications

• Prefer to have basic knowledge of design software such as Adobe Creative Suites, Figma and/or Canva.

• Ability to effectively use office software at an intermediate level (minimum requirement: Microsoft 2010 Outlook, Word, Excel).

• Ability to effectively use content management and email marketing software at an intermediate level.

• Knowledge of and ability to develop and implement video and photo communications and marketing campaigns for social media and other digital communications and marketing channels.

• Proven ability to write for social media.

• Excellent written and verbal skills.

• Have an eye for designs. Familiarity with web design principles and content management systems is an asset.

• Knowledge of and ability to use social media platforms at an intermediate level (minimum requirement: Facebook, Twitter, LinkedIn, YouTube)

• Ability to conduct needs analysis, plan, organize, manage, monitor, complete, and evaluate projects within allocated time and resources. Ability to effectively manage multiple tasks and priorities. Ability to prioritize and work effectively under pressure to meet deadlines. Ability to maintain accuracy and attention to detail.

• Ability to effectively manage multiple tasks and priorities; prioritize and work effectively under pressure to meet deadlines; and be thorough, accurate, and have a high level of attention to detail.

• Ability to anticipate problems and issues, plan ahead, and exercise sound judgment.

• Ability to work effectively independently and in a team environment.

• High level of enthusiasm, diplomacy, and professionalism.