Marketing & Communications Officer

Date Posted: 06/11/2024
Req ID: 37873
Faculty/Division: VP - Operations and Real Estate Partnerships
Department: Spaces and Experiences
Campus: St. George (Downtown Toronto)
Position Number: 00049707

Description:

About us:

Spaces & Experiences (S&E) constantly endeavours to make the University of Toronto experience a great one. Part of the division of Operations & Real Estate Partnerships, S&E encompasses six large business units which reflect an extensive group of creative problem-solvers who support the U of T community by creating environments and experiences that enrich life at the University of Toronto. Spaces & Experiences develops and supports high-quality innovation space, housing for faculty and students, food service locations (retail and residential) and ancillary retail space to serve the needs of the University of Toronto community and aims to create exceptional environments for learning and life-long memories whilegenerating a sustainable source of revenue for the University by leveraging its real estate assets.

Your opportunity:

The U of T Spaces & Experiences Marketing and Communications team consists of brand, web, media, design, and social media experts who support all of the Spaces & Experiences business streams, with a strong focus on brand development and marketing and communications strategies and tactics. The team is highly collaborative with all our Spaces & Experiences business unit partners to ensure the achievement of various business objectives. The team is hiring THREE appointed, full-time Marketing & Communications Officers who will work with all the S&E business units, but will also have a focus to support one of the following businesses:

• Real Estate Partnerships
• Food Services (Residential + Retail)
• Campus Events, Conference Services + Catering

Your responsibilities will include:

• Implementing communication plans and strategies that support outreach and revenue goals and objectives
• Implementing marketing and advertising plans to increase revenue-generating activities
• Advising clients on marketing and advertising strategies for multimedia channels by understanding market needs, target audience preferences, and pipeline priorities to inform marketing strategies and campaigns
• Implementing community relations outreach plans for targeted audiences
• Lead the planning and execution of integrated marketing campaigns across multiple channels, including digital, social media, email marketing, events, and content marketing
• Advising on the development of promotional/outreach materials
• Organizing, promoting and executing event activities and programs to target audiences
• Monitor industry trends, competitive landscape, and consumer behaviour to identify opportunities for innovation and growth

Essential Qualifications:

• Bachelor's Degree in Marketing/Communications or acceptable combination of equivalent experience
• Minimum four (4) years of related experience in Marketing/Communications.
• Experience researchingand identifying opportunities to promote programs and develop initiatives
• Experience with events coordination
• Excellent customer service skills, providing detailed information and support to clients
• Demonstrated ability to tackle multiple competing priorities
• Excellent oral and written communication skills
• Advanced proficiency related to MS Word, Excel, Teams and Sharepoint
• Intermediate computer skills in Adobe Photoshop and Adobe InDesign
• Advanced skills in online cloud-based design platforms (Canva, Visme)
• Demonstrated experience working with WordPress, CMS and Social Media Platforms (Instagram, TikTok, Facebook)

Assets (Nonessential):

• Project management certification
• Experience working in higher education, government, or non-profit industry
• Experience in food industry, real estate or conference/catering/events marketing and communications, and the development of campaigns to support those businesses
• Experience in managing projects, creating and writing project plans and project briefs

To be successful in this role you will be:

• Communicator
• Entrepreneurial
• Goal oriented
• Motivated self-learner
• Problem solver
• Team player

Closing Date: 06/23/2024, 11:59PM ET
Employee Group: USW
Appointment Type: Ancillary Operations
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 11 -- $73,748 with an annual step progression to a maximum of $94,310. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.