Marketing & Communications Coordinator

Staff - Non Union

Job Category
M&P - AAPS

Job Profile
AAPS Salaried - Marketing and Sales, Level A

Job Title
Marketing & Communications Coordinator

Department
Administrative Leadership | Botanical Garden and Centre for Horticulture

Compensation Range
$5,209.17 - $7,485.33 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date
May 1, 2024

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career. 

Job Description Summary
The Marketing and Communications Coordinator works under the direct supervision of the Director, UBC Botanical Garden to oversee the implementation of the strategic and work plans for marketing and communications. This is multi-faceted marketing and communications work in support of the Garden’s marketing and communication strategies, including supporting the delivery of internal events and outreach programming. 

This position may involve working weekends, evenings and acting in an on-call capacity. Please note this position is 1.0 FTE.

Organizational Status
The Marketing and Communications Coordinator reports directly to the Director, UBC Botanical Garden while receiving guidance and direction from the Associate Director, Administration. 
This position may supervise other staff, student workers, and volunteers.

Work Performed

• Provide market analysis to support sales and marketing efforts to promote and grow UBC Botanical Garden’s in person and online presence.
• Guided by the strategies set by the Garden Senior Leadership Team, design and activate Garden campaigns that align with the goals and priorities set out in the strategic plan, and further develops them for Marketing & Communications activities at UBC Botanical Garden. 
• Continuously identify new opportunities and bring fresh ideas for improvement.
• Lead the creation of the Garden’s annual report and prepare regular reports on marketing and communications activities. 
• In collaboration with the Garden Senior Leadership Team, organize and deliver in-person/hybrid webinars for various audiences, leveraging different tools and formats for maximum engagement.
• Create core marketing and communications plans and prepare promotional and other materials.
• Identify and track KPIs and produce regular reports on their effectiveness. This includes, but is not limited to, tracking and reporting ROI on campaigns, programs, events, sponsorships and marketing efforts.
• Ensure the Garden’s key branding standards are maintained consistently across all channels, publications and promotional materials.
• Create content for the Garden’s website, events calendar, and other web page content.
• Regularly review web content to evaluate effectiveness, quality, accuracy, timeliness, consistency, and relevance. 
• Suggest ways sponsorship opportunities can strategically support existing programs and elevate our brand in the market.
• Assist with the development of an annual Marketing & Communications budget and resource allocation plan.
• Work with the Volunteer Liaison to oversee the UBC Botanical Garden Membership program.
• Other duties as assigned.

Consequence of Error/Judgement
This position is critical to developing and maintaining community relationships. Poor performance in this position could jeopardize the reputation and well-being of UBC Botanical Garden, the Faculty of Science and the University of British Columbia. Poor decisions regarding the implementation of marketing and communication initiatives may put UBC Botanical Garden at risk financially and negatively impact UBC’s reputation.

Supervision Received
The Marketing and Communications Coordinator reports directly to the Director, UBC Botanical Garden while receiving guidance and direction from the Associate Director, Administration. This position exercises independence and discretion in day-to-day decision-making. Work is reviewed in terms of achievement of objectives.

Supervision Given
The position may supervise staff, student workers, and volunteers.

Preferred Qualifications
Diploma in Marketing. Undergraduate degree in a relevant discipline including coursework in marketing, communications, media relations/PR, or arts administration preferred. Minimum of one year experience or the equivalent combination of education and experience. Experience working with a Garden, festival or a performing arts organization would be an asset. Working knowledge of contemporary marketing and communications strategies and practices. Demonstrated experience working with a range of audiences including community groups, volunteer groups, educators, donors, artists, publicists, graphic designers, etc. Exceptional interpersonal, organizational, analytical skills as well as effective oral and written communication skills. Ability to work in a complex and demanding environment with a high level of attention to detail.  Ability to manage and prioritize multiple tasks. Ability to effectively prioritize, organize and schedule workload, work under pressure, meet budget limitations and deadlines.
Strong knowledge of marketing procedures and practices and commitment to keep up with best practices. Able to establish and maintain effective working relationships with a variety of internal and external contacts. Able to exercise tact and discretion. Able to work independently and with a team. 
Computer experience required including MS Office, Adobe, Canva (and/ or other design software) content management websites, email marketing systems, design software and social media.

Minimum Qualifications
Diploma in Marketing. Minimum of one year of related experience, or the equivalent combination of education and experience.
- Willingness to respect diverse perspectives, including perspectives in conflict with one’s own

- Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion

Preferred Qualifications

-Organized

-Detail-Oriented

-Creative