Market Research Analyst

Market Research Analyst
Calgary, AB
Corporate Development, Applied Research & International – Business Intelligence & Analytics /
AUPE Permanent Salary /
Hybrid
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SAIT’s Business Intelligence and Analytics department supports the institution with market intelligence and business analysis. Our unique in-house research team, through consultation and the study of industry changes, labour markets and SAIT’s programming and products, helps inform essential business decisions. 
The Opportunity
Reporting to the Manager, Market Research and Product Support, the Market Research Analyst contributes to the design and implementation of major market research and feasibility studies. This will include conducting primary research using a variety of market research techniques as well as analyzing secondary research. The information collected is used in the decision making process at various levels within the SAIT organization. Research studies are conducted for all areas of SAIT and they encompass a comprehensive evaluation of all issues addressed in the research.
The Role

• Assist in managing of all aspects of market research process, including questionnaire design, data collection, statistical analysis and presentations of the results.
• Develop moderator guides and recruitment guidelines for focus groups.
• Responsible for trend analysis and reporting on a variety of primary and secondary research initiatives such as satisfaction surveys, customer behavior surveys and analysis of 3rd party reports.
• Program and launch surveys using the SAIT Insights research community as well as other ad-hoc surveys.
• Assist in management of SAIT Insights community including panel recruitment, panel health monitoring and purging of inactive panelists.
• Responsible for conducting competitive scans and analysis as well as market scans as they relate to post-secondary education and SAIT programming.
• Support market and industry needs and future trends assessment to assist with development of new SAIT program offerings.
• Assist in maintaining quality control and data integrity.
• Keep abreast of current trends in education as they relate to SAIT.
• Respond to ad hoc inquiries for information and analysis of issue from SAIT’s community.

Qualifications

• Related Bachelor’s Degree with an emphasis on market research and analysis, statistical methods, reporting, analytical thinking; equivalent combinations of experience and education will be considered;
• Minimum of 1-3 years related experience, with a professional record of accomplishment in market research work; emphasis on design and assessment methods;
• Expertise in SPSS statistical analysis software; Microsoft Office suite, experience and/or knowledge of the post-secondary Banner enterprise system preferred (not required);
• Proficient in online survey programming and study management.
• An interest in both the educational field and in market research as well as keeping abreast of current educational sector issues.
• Strong communication, team work, collaboration and interpersonal skills;
• Excellent project management, administrative, and organizational skills.
• Highly motivated individual, with a strong sense of responsibility, and a high level of integrity.

Job Classification: Research Officer I
Salary Range: $61,111.70 - $63, 920.35
Hours per week: 36.25
Posting End Date: March 14, 2024
About SAIT
 
SAIT is a global leader in applied education. Named one of Alberta’s Top Employers , we offer the chance to work with a purpose — preparing the next generation of industry leaders, entrepreneurs, advocates and explorers.
 
Building on our 100+ year history, we’re looking for innovative, bold and collaborative employees who embrace change and deliver world-class customer experiences. Your future starts now at SAIT.
 
Equity, diversity and inclusion (EDI) is essential to achieving SAIT’s vision to be a global leader in applied education. We encourage applications from women, Indigenous people, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Learn more about EDI at SAIT .
At SAIT, we understand that experience comes in many forms. We’re dedicated to adding diverse perspectives to SAIT - so if your experience is close to what we’re looking for, please consider applying.
SAIT is committed to supporting persons with disabilities throughout the recruitment process. We will work with applicants to provide accommodations upon request to the Talent Advisor. 
 
BEWARE FALSE POSTINGS AND RECRUITING OFFERS
 
SAIT has been made aware of individuals or organizations posing as SAIT using false postings to attract job seekers and collect personal information. Please be aware that SAIT will never request sensitive personal information beyond what is required for an application.
 
Career opportunities at SAIT will always be posted on the SAIT career site and we encourage applicants to only apply directly through there. When your application is completed you will receive an email confirmation, if you did not receive one please check your junk mail or try applying through the SAIT career page again.
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