Insights and Impact Strategist

Date Posted: 03/22/2024
Req ID:36630
Faculty/Division: Office of the Vice President, Communications
Department: Office of the Vice President, Communications
Campus: St. George (Downtown Toronto)

Description:

About us:

University of Toronto Communications (UTC) promotes U of T’s brand and strengthens its reputation by sharing the University’s strengths, achievements, and impact with the world. Our award-winning team of 75+ professionals provides strategic communications counsel, and marketing and brand strategy to the University’s three campuses.  We produce compelling marketing and communications campaigns, prize-winning publications, videos, podcasts, and web content that resonates deeply with audiences. We also conduct expert media pitches, proactive issues management and best-in-class social media management. We recognize that a strong brand and highly respected reputation for inclusive excellence helps U of T attract top talent. It also encourages investment and partnership and increases the value of a UofT credential for all alumni.

Your opportunity:
The Insights and Impact Strategist provides strategic leadership and vision to the Vice-President, Communications (VP-Communications), U of T Communications (UTC) team and University of Toronto senior leadership on developing and delivering primary research, measurement, evaluation and insight to assess the performance and impact of effectively communicating with stakeholders, promoting the brand, and enhancing and protecting the institution’s reputation. The incumbent will act as an institutional resource in survey design and guidance through the Institutional Research & Governance team and provide project management for UTC in the longitudinal collection, analysis, interpretation and reporting of brand marketing and communications metrics.. 

EXPERIENCE/EDUCATION:

A minimum of 10 years’ experience in Marketing, Communications, Business Intelligence or Data Analytics, with substantive experience working in monitoring, evaluation, data collection and data analysis. A Master’s degree in Communications, Marketing, Social Science or Business or related field, is preferred. Certification in Google Analytics or applied research methods, market research and evaluation, such as with the Certified Analytics and Insights Professionals of Canada or its equivalent would be considered an asset. A combination of experience and education will be considered.
Demonstrated knowledge of brand marketing and communications theory and practice. Ability to translate insights into development of strategies.
Demonstrated knowledge of quantitative and qualitative research methods and design (including using focus groups and interviews) and proficiency with quantitative and qualitative data analysis.
Extensive experience using digital analytical tools such as Google Analytics, working with websites, social media, paid digital advertising, mass marketing data collection and tools such as Sprout Social, Meltwater and Cision.
Experience in product management in digital or digital/print media.

SKILLS:

Excellent quantitative analytical skills, requiring accuracy, precision and attention to detail.
Ability to assess, analyze, and clearly communicate and present complex data and recommendations.
Strong writing skills, including ability to tell a story using data, and to prepare reports and presentations for senior UTC and U of T leaders.
Negotiation skills and influencing techniques are an asset.
Ability to work collaboratively and independently.
Ability to build and maintain positive and productive relationships.
Strong organizational, analytical and problem-solving skills.
Ability to demonstrate tact, trust and confidentiality.

OTHER:

Strong research, writing, communication, presentation and interpersonal skills; ability to work under pressure; familiarity with University governance, higher education sector, and public sector administration; high degree of political acuity and judgment; ability to deal with senior University leaders in a manner that facilitates cooperation and consensus building; ability to work independently with a high degree of initiative; knowledge about media (including traditional, new and social media);  flexibility and problem solver orientation; and strong leadership capabilities. Ability to handle confidential information, demonstrating tact, diplomacy and judgment. Ability to manage a fluctuating workload, multiple projects under pressure, and to meet deadlines.

Closing Date: 04/12/2024,11:59PM ET
Employee Group: Salaried
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone: PM 4 -- Hiring Zone: $102,763 - $119,892 -- Broadband Salary Range: $102,763 - $171,273
Job Category: Communication/Media/Public Relations