Digital Content Marketing Strategist

Date Posted: 03/07/2024
Req ID: 36436
Faculty/Division: UofT Scarborough
Department: UTSC:Marketing and Communications
Campus: University of Toronto Scarborough (UTSC)
Position Number: 00040707

Description:

About us:
The University of Toronto Scarborough is a place of energy, enthusiasm and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars and employees from around the globe. Our success has been made possible by the opportunity given to us by our Indigenous hosts to operate on their territory, and we cherish our continuing partnerships with these communities. The University of Toronto Scarborough is an exciting campus with unlimited potential. Join us on our journey.

The Marketing & Communications team at The University of Toronto Scarborough is growing and we are looking for a dynamic, innovative digital storyteller to join us. Our team is a highly collaborative group of Marketing Communications professionals, driven to find new and creative ways to reach our audiences. We uncover the most inspiring and impactful stories from our communities and share those moments with audiences locally, nationally and internationally. We bring the U of T story to life, every day.

This search aligns with the University’s commitment to strategically and proactively promote diversity among our community members (Statement on Equity, Diversity & Excellence ). Recognizing that Black, Indigenous, and other Racialized communities have experienced inequities that have developed historically and are ongoing, we strongly welcome and encourage candidates from those communities to apply.

Your opportunity:
We are looking for a talented Digital Content Marketing Strategist to join the team. In this role you will contribute to the implementation of an integrated multi-channel digital marketing strategy for U of T Scarborough. You should have extensive experience creating compelling digital content, building engaging social campaigns, and advising on best practices and strategies to maximize digital advertising, marketing and communications initiatives. This role requires a collaborative communicator with the ability to build strong relationships with stakeholders and partners. You should have expert level understanding of social platforms and related audiences. You should also have a talent for crafting custom content and messaging appropriate for each platform and audience. We are a data-driven team so a thorough understanding of analytics is critical. U of T Scarborough is rich with diverse stories and we need someone to join the team and help bring these stories to the world.

If you are interested in working with an iconic Canadian brand, are excited at the prospect of being a part of a purpose-driven organization with a social conscience, and thrive in a fast-paced team environment, this might be the perfect opportunity for you.

Innovative, agile creatives are asked to apply! Whether you are from higher education, agency, media, broadcast, start-up, non-profit, or another sector, bring your talents to our team.

Join us and help share the U of T Scarborough story.

Your responsibilities will include:

• Implementing digital communication plans across a broad range of marketing/communication channels
• Advising on best practices and strategies to maximize digital communication initiatives
• Developing a digital media plan that supports marketing/communications strategy
• Creating and maintaining presence on social media platforms and advising on best practices and strategies for content marketing
• Developing and implementing content generation and marketing plans that support strategic objectives
• Fostering and maintaining positive relationships with targeted social media communities
• Analyzing the effectiveness of campaigns and/or programs using metrics

Essential Qualifications:

• Bachelor's Degree specializing in digital media, digital marketing, communications or an acceptable combination of equivalent experience
• Minimum four years experience implementing integrated multi-channel digital and social marketing and communications strategies that drive strategic business objectives
• Proven experience conceptualizing, developing and executing high impact, digital marketing campaigns based on departmental strategic plans
• Extensive experience managing LinkedIn, Instagram, YouTube, Facebook, TikTok, WeChat, and social media advertising (including paid) in a complex organization
• Comprehensive understanding of Google Analytics and other ROI tracking tools
• Demonstrated experience creating innovative digital marketing solutions
• Proven ability to build highly engaged social communities
• Demonstrated experience balancing competing priorities and multiple projects concurrently and within tight timelines
• Well-informed on industry best practices and trends in digital communications
• Demonstrated a successful social media campaign
• Demonstrated experience pitching original story ideas and completing all phases of the creative process including: concept development, research, interviews, writing, recording, editing, distribution, etc.
• Senior level writing and editing skills
• Advanced content creation skills with vast experience and expertise in video production, editing, sound and lighting
• Deep knowledge of digital media platforms, digital marketing and audience segmentation principles, practices and techniques to successfully expand online audiences
• Thorough understanding of SEO and its function in driving content strategy
• Well-informed on digital applicable copyright, access and privacy laws
• Strong working knowledge of Adobe Creative Suite
• Superior communications skills both written and oral

Assets (Nonessential):

• Secondary language skills an asset (ie. French, Spanish, Portuguese, Mandarin, Hindi, etc.)

To be successful in this role you will be:

• Adaptable
• Articulate
• Efficient
• Insightful
• Organized
• Resourceful

Notes: 

• A full job description is available upon request from the UTSC HR Office .
• This is a TERM position ending in May 2025
• This role is currently eligible for a hybrid work arrangement, pursuant to University policies and guidelines, including but not limited to the University of Toronto’s Alternative Work Arrangements Guideline .

Closing Date: 03/21/2024, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Term
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 13 -- $83,150 with an annual step progression to a maximum of $106,336. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.