Digital Content Marketing Coordinator

Please note that the incumbent is required to travel and work evenings and weekends at varsity games and other related events.

If you are an internal applicant, please make sure to update your current union status in your candidate profile each time you apply for a vacancy. Internal candidates will be given priority consideration at this time. Please note: Carleton University encourages applications from all qualified candidates.

Job Number:  J0123-0700

Job Title:  Digital Content Marketing Coordinator

Job Type:  Continuing Full Time

Department:  Athletics

Job Category:  Communications

Number of Positions:  1

Date Posted (dd/mm/yyyy):  03/02/2023

Closing Date (dd/mm/yyyy):  12/02/2023

Salary (with Salary Rate):  64,074.00 - 70,040.00/Year

Employee Group:  CUPE 2424

Salary Level:  8PE

Hours Per Week:  35

Date Position Available:  01/02/2023

Carleton University is situated on unceded Algonquin territory and bordered by the Rideau River and the Rideau Canal, a UNESCO World Heritage site, in Ottawa, Ontario. The university is just minutes from the heart of our nation's government and G-7 organizations and this capital advantage provides opportunities for staff and faculty and students to make a positive impact in our community and around the world.

As one of the 2023 Top 100 Employers in Canada and one of the National Capital Region’s Top Employers for nine consecutive years, Carleton University is one of Canada’s most resourceful and productive hubs of learning and research, fuelling a rich talent pipeline that is supporting social and economic renewal. The university’s smart, caring and connected community inspires and empowers individuals to become change leaders who drive impact in the world while challenging conventional modes of thinking and doing. At Carleton, we are committed to fostering an innovative, equitable and welcoming work environment. Carleton is also a nationally certified Healthy Workplace and is a recipient of the Canada Awards for Excellence, Healthy Workplace Order of Excellence and Platinum Level Certification for Mental Health at Work.

The university’s Strategic Integrated Plan 2020-2025 is an ambitious vision for the future, anchored in Carleton’s strengths and student-centric, community-engaged values.

Under the supervision of the Assistant Manager, Communications & Digital Marketing, the Digital Content & Marketing Coordinator prepares, posts & monitors content across all Ravens Varsity social sites, facilitates paid campaigns to promote varsity events on social media channels; prepares promotional materials and digital assets for varsity related campaigns and events; captures photo and video assets for use online, writes content for regular electronic update/promotional emails; provides monthly reports on social media and website analytics; participates in on- and off-campus varsity related events.

The incumbent must possess the following qualifications:
• Excellent writing skills are required to prepare marketing emails for on campus varsity events, multimedia presentations, and social media postings.
• Working knowledge of various computer software such as Outlook and other Microsoft Office programs, Adobe Suite programs (Photoshop, Indesign, Premiere etc.), social media analytics tools, email marketing tools, and Google Analytics.
• Ability to learn and keep up-to-date with apps/programs for creating and monitoring social media content, graphic design, and technology related to the improvement of overall marketing initiatives.
• Photography and video skills are required.
• Excellent communication and presentation skills as well as a strong knowledge of Carleton University and the Ottawa region.
• Capable of effectively organizing and handling a heavy workload with multiple simultaneous deadlines, working independently, and using good judgment.
• Ability and willingness to travel and to work evenings and weekends at varsity games and other related events. Travel and time commitments will usually be for a few days.
• English language fluency is required.

The above is normally acquired through the completion of:
• Completion of a 3-year degree or diploma in marketing/advertising, multimedia design or social media (or equivalent).
• Four years’ of experience in varsity sport, marketing, social media, content curation, graphic design and video editing, preferably in a post-secondary environment.
• Experience in developing content for and monitoring social media sites is required, as is experience in preparing multimedia presentations.
• Experience providing supervision to people an asset.

Equivalencies will be considered. Applicants are encouraged to provide information which may demonstrate equivalent qualifications. Please note that applicants may be required to complete an employment test as part of the selection process for this position. Those applicants that are selected for an interview will be requested to contact the Human Resource Advisor assigned to this competition as soon as possible to discuss any accommodation requirements. Arrangements will be made to accommodate your request in a timely manner. Carleton University is strongly committed to fostering diversity within its community as a source of excellence, cultural enrichment, and social strength. We welcome those who would contribute to the further diversification of our University including, but not limited to: women; visible minorities; First Nations, Inuit and Métis peoples; persons with disabilities; and persons of any sexual orientation or gender identity and expressions.

This position is regularly required to work on campus. Due to the ongoing dynamic nature of Covid-19, you may be required to work temporarily remotely due to public health requirements. If this happens, you will work with your direct manager to set up a remote work environment including discussing appropriate technology and requirements. You are required to follow all directives to set up a safe and confidential workspace in a remote location and ensure all Carleton property (intellectual and other) is safeguarded. If required to work remotely, you will be notified by your manager when working full time physically onsite will resume.

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